At a Glance
- Tasks: Lead marketing analytics and optimise tech solutions for better performance.
- Company: Global fintech company revolutionising trading with innovative platforms.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real impact by driving data-driven marketing strategies.
- Qualifications: Degree in marketing or related field; 5 years in data analysis preferred.
The predicted salary is between 60000 - 80000 £ per year.
ThinkMarkets is a global financial technology company, specializing in providing multi‑asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we enable our clients to trade the world 24 hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products, thereby giving our clients the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.
We are seeking a Marketing Analytics and Technology Manager to oversee the implementation and optimization of marketing technology solutions, data analysis, and revenue attribution. The role focuses on accurately measuring revenue generated from various marketing efforts and optimizing these channels for enhanced performance. The successful candidate will collaborate with marketing, finance, and product teams to gather actionable insights and develop strategies that enhance overall business outcomes.
Key Responsibilities- Collect and analyze marketing data from various channels (paid media, social media, email, etc.) to evaluate campaign performance and customer behavior.
- Provide insights on key metrics such as return on investment (ROI), customer acquisition costs, and lifetime value.
- Develop and maintain models for accurate revenue attribution across marketing touchpoints.
- Ensure proper tracking of user journeys, conversions, and revenue through analytics platforms (e.g., Google Analytics, Mixpanel).
- Build and maintain dashboards to report on key performance indicators (KPIs), conversion rates, and ROI.
- Prepare regular reports on marketing performance, revenue contributions, and actionable insights, and present them to senior management.
- Develop and manage data layers for analytics tools like Google Tag Manager, ensuring data accuracy and consistency across platforms.
- Configure and integrate marketing technology tools (e.g., CRM, email platforms, analytics systems) to ensure seamless data flow and accurate reporting.
- Collaborate with marketing, sales, IT, and finance teams to optimize marketing technology systems, improve tracking accuracy, and drive overall business performance.
- Partner with finance teams to reconcile marketing expenses and revenue contributions.
- Bachelor's degree in marketing, Data Science, Computer Science, or a related field is required.
- 5 years of experience in data analysis, marketing technology, or revenue attribution would be ideal.
- Expertise in marketing attribution models and analytics tools such as Google Analytics, Mixpanel, and Google Tag Manager.
- Experience with marketing technology integrations (e.g., CRM, email, and analytics platforms) and data management.
- Strong analytical and problem‑solving skills, with the ability to deliver actionable insights and optimize marketing efforts.
- Excellent communication skills, with the ability to present findings to senior management and work collaboratively with cross‑functional teams.
Marketing Analytics & Attribution Manager – FX & CFDs employer: ThinkMarkets
Contact Detail:
ThinkMarkets Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics & Attribution Manager – FX & CFDs
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing analytics projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Analytics & Attribution Manager – FX & CFDs
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Analytics & Attribution Manager. Highlight your experience with data analysis and marketing technology, and don’t forget to mention any relevant tools like Google Analytics or Mixpanel.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about marketing analytics and how your skills can help ThinkMarkets bridge the gap between traders and platforms. Keep it engaging and personal!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your expertise in revenue attribution and campaign performance. Numbers speak volumes, so include metrics that show your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at ThinkMarkets
✨Know Your Numbers
Make sure you’re familiar with key metrics like ROI, customer acquisition costs, and lifetime value. Be ready to discuss how you've used these metrics in past roles to drive marketing decisions and improve performance.
✨Showcase Your Tech Savvy
Since the role involves working with various analytics tools, brush up on your experience with Google Analytics, Mixpanel, and Google Tag Manager. Prepare examples of how you've implemented or optimised these tools in previous positions.
✨Prepare for Collaboration Questions
This position requires working closely with marketing, finance, and product teams. Think of specific instances where you’ve successfully collaborated across departments and be ready to share those stories during the interview.
✨Bring Data-Driven Insights
Be prepared to present a case study or example of how you’ve collected and analysed marketing data to derive actionable insights. This will demonstrate your analytical skills and your ability to impact business outcomes positively.