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- Tasks: Analyse marketing data and optimise technology solutions for better performance.
- Company: Join a global fintech leader revolutionising trading with innovative platforms.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real impact by driving marketing strategies and enhancing business outcomes.
- Qualifications: Degree in marketing or related field; 5 years in data analysis or marketing tech.
The predicted salary is between 60000 - 75000 £ per year.
ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24-hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products thus providing our clients the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.
We are seeking a Marketing Analytics and Technology Manager to oversee the implementation and optimization of marketing technology solutions, data analysis, and revenue attribution. The role focuses on accurately measuring revenue generated from various marketing efforts and optimizing these channels for enhanced performance. The successful candidate will collaborate with marketing, finance, and product teams to gather actionable insights and develop strategies that enhance overall business outcomes.
Key Responsibilities:- Data Analysis and Insights: Collect and analyze marketing data from various channels (paid media, social media, email, etc.) to evaluate campaign performance and customer behavior. Provide insights on key metrics such as return on investment (ROI), customer acquisition costs, and lifetime value.
- Revenue Tracking and Attribution: Develop and maintain models for accurate revenue attribution across marketing touchpoints. Ensure proper tracking of user journeys, conversions, and revenue through analytics platforms (e.g., Google Analytics, Mixpanel).
- Analytics and Reporting: Build and maintain dashboards to report on key performance indicators (KPIs), conversion rates, and ROI. Prepare regular reports on marketing performance, revenue contributions, and actionable insights, and present them to senior management.
- Data Layers and Technology Integration: Develop and manage data layers for analytics tools like Google Tag Manager, ensuring data accuracy and consistency across platforms. Configure and integrate marketing technology tools (e.g., CRM, email platforms, analytics systems) to ensure seamless data flow and accurate reporting.
- Cross-functional Collaboration: Collaborate with marketing, sales, IT, and finance teams to optimize marketing technology systems, improve tracking accuracy, and drive overall business performance. Partner with finance teams to reconcile marketing expenses and revenue contributions.
- Bachelor's degree in marketing, Data Science, Computer Science, or a related field is required.
- 5 years of experience in data analysis, marketing technology, or revenue attribution would be ideal.
- Expertise in marketing attribution models and analytics tools such as Google Analytics, Mixpanel, and Google Tag Manager.
- Experience with marketing technology integrations (e.g., CRM, email, and analytics platforms) and data management.
- Strong analytical and problem-solving skills, with the ability to deliver actionable insights and optimize marketing efforts.
- Excellent communication skills, with the ability to present findings to senior management and work collaboratively with cross-functional teams.
Marketing Analytics & Attribution Manager – FX & CFDs in London employer: ThinkMarkets
Contact Detail:
ThinkMarkets Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics & Attribution Manager – FX & CFDs in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your data analysis and marketing tech projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of marketing analytics tools like Google Analytics and Mixpanel. Be ready to discuss how you've used these tools to drive results in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at ThinkMarkets.
We think you need these skills to ace Marketing Analytics & Attribution Manager – FX & CFDs in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Analytics & Attribution Manager. Highlight your experience with data analysis, marketing technology, and revenue attribution. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about marketing analytics and how your background makes you the perfect fit for our team. Don’t forget to mention specific tools and technologies you’ve worked with.
Showcase Your Analytical Skills: Since this role is all about data, make sure to include examples of how you've used analytics to drive results in previous positions. We love numbers, so if you can quantify your achievements, even better!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at ThinkMarkets!
How to prepare for a job interview at ThinkMarkets
✨Know Your Numbers
Before the interview, brush up on key metrics related to marketing analytics. Be ready to discuss ROI, customer acquisition costs, and lifetime value. This shows you understand the financial impact of marketing efforts and can speak their language.
✨Familiarise with Tools
Make sure you're well-versed in the analytics tools mentioned in the job description, like Google Analytics and Mixpanel. If possible, bring examples of how you've used these tools to derive insights or optimise campaigns in your previous roles.
✨Prepare for Cross-Functional Scenarios
Think about how you would collaborate with different teams, such as finance and IT. Prepare examples of past experiences where you successfully worked across departments to achieve a common goal, as this role requires strong collaboration skills.
✨Showcase Your Problem-Solving Skills
Be ready to discuss specific challenges you've faced in data analysis or marketing technology integration. Highlight your analytical approach and how you turned those challenges into actionable insights that improved performance.