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- Tasks: Lead marketing for ThinkTrader, driving growth and acquisition through data-driven strategies.
- Company: Join a global online brokerage firm revolutionising trading with AI technology.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Collaborate with cross-functional teams in a fast-paced, innovative environment.
- Why this job: Make a real impact in the fintech space while leading a dynamic marketing team.
- Qualifications: 5-7 years in marketing fintech products, strong analytical skills, and a technical background preferred.
The predicted salary is between 80000 - 100000 £ per year.
ThinkMarkets is a global online brokerage firm, specializing in multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we allow our clients to trade the world 24 hours a day. Our mission is to build an AI-first trading platform by providing access to global markets, advanced trading features and thousands of products across multiple geographies so our clients can trade the world. We use the latest technologies to give traders seamless access to our proprietary trading platforms.
The successful candidate will lead end-to-end marketing for ThinkTrader, driving retail trader acquisition and scalable growth through a hands-on, data-driven approach across performance, marketing technology, customer journeys, audience modelling, and creative generation.
Key Responsibilities- Digital Marketing & Growth: Define and execute a global acquisition strategy to scale retail trader growth across paid social, paid search, and programmatic. Own performance marketing with clear accountability for CAC, LTV, funnel performance, and return on spend. Lead mobile app growth, from acquisition through to in-app engagement and retention.
- Customer Journeys, Funnel & Audience Strategy: Own the full marketing funnel from awareness to funded and active traders, optimising conversion, retention, and lifetime value. Develop and refine customer journeys and audience segmentation to improve targeting, personalisation, and campaign effectiveness.
- Marketing Technology & Data: Leverage marketing technology and analytics to drive decision-making, experimentation, and scalable growth. Demonstrate working knowledge of Google Marketing Platform (GMP) including Google Ads, DV360, Campaign Manager, and Google Analytics. Utilise AI tools and automation to enhance performance, efficiency, and campaign execution.
- Team Leadership & Operational Excellence: Build and lead a high-performing, driven marketing team, prioritizing efficiency and leveraging AI tools and automation to maximize output and scalability. Act as the senior marketing stakeholder for ThinkTrader platform, collaborating with Product, Engineering, and Operations teams. Manage and allocate marketing budgets across media and operational matters.
- 5-7+ years of experience marketing a trading platform or fintech product, or strong knowledge of financial market fundamentals.
- Hands-on experience across performance marketing, growth funnels, attribution, and lifecycle for platforms or mobile apps, with a strong understanding of AI-enabled marketing and agentic workflows.
- A technical foundation is preferred, with a Bachelor’s degree in Engineering, Computer Science, Mathematics, Physics, or another quantitative discipline, combined with strong marketing expertise.
- Willingness to work hybrid from the Chicago office (approximately 3 days per week in-office).
Head of Marketing – ThinkTrader in London employer: ThinkMarkets
Contact Detail:
ThinkMarkets Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing – ThinkTrader in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is a great way for us to demonstrate our hands-on experience and data-driven approach to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their growth. We want to show them we’re not just interested in the role, but in their mission too!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we often have insider tips and updates on new roles that can give you an edge in your job search.
We think you need these skills to ace Head of Marketing – ThinkTrader in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in performance marketing and growth strategies, especially in fintech or trading platforms. We want to see how your skills align with our mission at ThinkMarkets!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the trading space and how you can drive growth for ThinkTrader. Be sure to mention any hands-on experience with AI tools and marketing technology.
Showcase Your Data-Driven Approach: Since we’re all about data at ThinkMarkets, make sure to include examples of how you've used analytics to inform your marketing decisions. Whether it's optimising customer journeys or improving conversion rates, we want to see your results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at ThinkMarkets
✨Know Your Numbers
As a candidate for the Head of Marketing role, you should be ready to discuss key metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Brush up on your performance marketing stats and be prepared to share examples of how you've optimised these figures in past roles.
✨Showcase Your Tech Savvy
Familiarity with tools like Google Marketing Platform is crucial. Make sure you can talk about your experience with these technologies and how you've used them to drive growth. If you've leveraged AI tools in your previous roles, highlight those experiences!
✨Understand the Customer Journey
Be ready to discuss how you've developed customer journeys and audience segmentation in your past roles. Think of specific campaigns where you improved targeting and personalisation, and be prepared to explain the impact of those strategies on conversion rates.
✨Lead with Leadership Examples
Since this role involves building and leading a marketing team, come prepared with examples of your leadership style. Share stories that demonstrate how you've motivated teams, prioritised efficiency, and achieved operational excellence in your previous positions.