At a Glance
- Tasks: Manage and optimise digital marketing campaigns across various platforms to drive user acquisition.
- Company: Join a global fintech leader revolutionising trading solutions for clients worldwide.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic team culture with a focus on creativity and data-driven strategies.
- Why this job: Be at the forefront of digital marketing in a fast-paced, innovative environment.
- Qualifications: 3-6 years in digital marketing with hands-on experience in Google and Meta Ads.
The predicted salary is between 40000 - 50000 € per year.
ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24-hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products, thus providing our clients with the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.
We are looking for a data-driven and commercially minded Digital Marketing Specialist to support the execution and optimisation of paid acquisition campaigns across multiple digital channels globally.
Key Responsibilities- Manage and optimise paid acquisition campaigns across multiple digital channels including Google Ads (Search, Display, YouTube, PMAX), Meta Ads (Facebook & Instagram), Reddit Ads, Snapchat Ads, Apple Search Ads, Quora Ads, and various programmatic advertising platforms and DSPs.
- Monitor campaign performance daily and adjust budgets, bidding strategies, creatives, and targeting accordingly.
- Launch and manage multi-market campaigns across web and app acquisition funnels.
- Support retargeting, audience segmentation, and lookalike audience strategies.
- Track and improve KPIs including CPA, ROAS, CTR, CAC, installs, deposits, and conversion rates.
- Conduct A/B testing across creatives, landing pages, audiences, and ad copy.
- Analyse campaign performance and provide actionable recommendations to improve efficiency and scale.
- Work closely with creative teams to develop high-performing ad creatives and messaging.
- Support the implementation and management of tracking and attribution infrastructure across platforms including Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, app attribution platforms, and Conversion APIs (CAPI).
- Understand attribution models, conversion tracking, and customer journey analysis.
- Assist with troubleshooting tracking discrepancies, pixel implementation, and campaign measurement.
- Build reports and dashboards to monitor campaign and funnel performance.
- Support campaign execution across DSPs and programmatic advertising environments.
- Work alongside analytics and product teams to improve attribution accuracy and campaign tracking.
- 3–6+ years of experience in digital marketing, paid media, or performance marketing.
- Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field.
- Hands-on experience managing campaigns across Google Ads and Meta Ads.
- Exposure to channels such as Reddit, Snapchat, Apple Search Ads, Quora, or programmatic advertising platforms.
- Understanding of tracking, attribution, pixels, event tracking, and analytics.
- Experience using platforms and tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Manager, and Looker Studio or similar reporting and analytics tools.
- Understanding of performance metrics, including CPA, ROAS, CTR, LTV, CAC, and conversion funnels.
- Analytical mindset with the ability to interpret campaign data and optimise performance.
- Experience within fintech, trading, FX/CFD, crypto, or financial services, including user acquisition, activation, retargeting, and retention strategies.
- Familiarity with mobile attribution platforms, APIs, and server-side tracking is a plus.
- Exposure to AI tools, automation platforms, and AI-assisted marketing workflows is advantageous.
Digital Marketing Specialist - FX / CFDs in London employer: ThinkMarkets
ThinkMarkets is an exceptional employer that fosters a dynamic and innovative work culture, where creativity and data-driven strategies thrive. Located in a vibrant financial technology hub, we offer our employees extensive growth opportunities through hands-on experience with cutting-edge digital marketing tools and global campaigns. Join us to be part of a forward-thinking team that values collaboration, continuous learning, and the chance to make a significant impact in the fintech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist - FX / CFDs in London
✨Tip Number 1
Get your networking game on! Connect with professionals in the fintech and digital marketing space on LinkedIn. Join relevant groups, participate in discussions, and don’t be shy to reach out for informational chats. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. Use data to highlight your achievements, like improved CPA or ROAS. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Stay updated with industry trends! Follow blogs, podcasts, and webinars related to digital marketing and fintech. This not only boosts your knowledge but also gives you great talking points during interviews, showing that you're genuinely interested in the field.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals like you. Tailor your application to highlight your experience with platforms like Google Ads and Meta Ads, and don’t forget to mention any hands-on experience with tracking and analytics tools.
We think you need these skills to ace Digital Marketing Specialist - FX / CFDs in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Specialist role. Highlight your experience with paid media, campaign management, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your background makes you a great fit for ThinkMarkets. Don’t forget to mention specific campaigns or achievements that showcase your expertise.
Showcase Your Analytical Skills:Since this role is all about data-driven decisions, make sure to highlight your analytical skills in your application. Talk about how you've tracked KPIs, conducted A/B testing, or improved campaign performance in previous roles. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all the necessary documents in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at ThinkMarkets
✨Know Your Metrics
Before the interview, brush up on key performance metrics like CPA, ROAS, and CTR. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows you understand the digital marketing landscape and can speak their language.
✨Showcase Your Campaigns
Prepare to share specific examples of successful paid media campaigns you've managed. Highlight your role in optimising these campaigns and any A/B testing you've conducted. This will demonstrate your hands-on experience and ability to deliver results.
✨Familiarise with Their Tools
Research the tools and platforms mentioned in the job description, like Google Analytics 4 and Google Tag Manager. If you have experience with similar tools, be sure to mention it. Showing that you're already familiar with their tech stack can give you an edge.
✨Ask Insightful Questions
Prepare thoughtful questions about their current marketing strategies or challenges they face. This not only shows your interest in the role but also your analytical mindset. It’s a great way to engage with the interviewers and demonstrate your enthusiasm for the position.
