Overview
As Creative Lead, you own the end-to-end creative for ThinkCapital’s prop trading initiative and strengthen brand identity across channels. You will translate business goals into compelling visuals and multimedia content that engage traders, collaborating with cross-functional teams to drive performance. You will lead creative direction, quality control, and the use of AI-driven production to scale output while maintaining brand consistency. This role combines hands-on creation with strategic thinking in a fast-paced, high-growth fintech environment.
Responsibilities
- Develop and execute creative concepts aligned with brand and marketing objectives
- Oversee the creative process from concept to delivery ensuring consistency across channels
- Provide direction and feedback to designers and creatives
- Leverage performance data and trends to improve content and campaign effectiveness
- Create digital-first assets for paid acquisition and performance campaigns
- Produce and supervise video-led content (promos, interviews, tutorials) and trader-focused campaigns
- Localise creative for regions and languages while preserving brand consistency
- Utilise AI tools across ideation, design, image/video production and content development
- Support AI-enabled workflows, including agents, integrations and automations where relevant
- Collaborate with Performance Marketing, Social, Content, CRM, Affiliates and broader Marketing teams
- Manage multiple briefs in a fast-paced environment with strong attention to detail
Key requirements
- Bachelor’s degree in Graphic Design or related creative discipline
- 3–5 years in creative roles with project leadership experience
- Strong brand development, visual storytelling and creative strategy
- Proficiency in Adobe Creative Suite or equivalent tools
- Experience creating digital-first creative for paid media, social, web and video
- Experience using AI creative tools in professional workflows
- Strong project management and stakeholder management skills
- A strong portfolio demonstrating varied digital work
- collaboration
- communication
- stakeholder management
- Adobe Creative Suite
- AI creative tools
- video production
Creative Lead – Prop Trading in London employer: ThinkMarkets
ThinkMarkets is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Scrum Product Owner role. With a strong emphasis on employee growth and development, we offer opportunities to work with cutting-edge technology in a hybrid environment, allowing for flexibility and collaboration. Our commitment to bridging the gap between traders and platforms ensures that you will be part of a mission-driven team dedicated to delivering high-quality solutions that enhance the trading experience for clients worldwide.
