At a Glance
- Tasks: Lead marketing for ThinkTrader, driving growth and acquisition through innovative strategies.
- Company: Join a global online brokerage firm revolutionising trading with AI technology.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Collaborate with cross-functional teams in a fast-paced, tech-driven environment.
- Why this job: Make a real impact in the fintech space while leading a dynamic marketing team.
- Qualifications: 5-7 years in marketing, preferably in fintech, with strong analytical skills.
The predicted salary is between 70000 - 90000 £ per year.
Think Markets isaglobal online brokerage firm, specializing in multi-asset trading solutions to thousands of clientsaround the world.
With our flagship Think Traderplatform, weallow our clients to trade the world 24hoursaday.
Our mission is tobuildan AI-first trading platform by providingaccess to global markets, advanced tradingfeaturesand thousands of productsacross multiple geographies so our clients can trade the world.
We use the latest technologies to give traders seamlessaccess to our proprietary trading platforms.
The successful candidate will lead end-to-end marketing for Think Trader, driving retail trader acquisition and scalable growth through a hands-on, data-driven approach across performance, marketingtechnology, customer journeys, audience modelling, and creativegeneration.
Key Responsibilities
- Digital Marketing & Growth
- Defineand executeaglobalacquisition strategy to scale retail trader growthacross paid social, paid search, and programmatic.
- Own performance marketing with clearaccountability for CAC, LTV, funnel performance, and return on spend.
- Lead mobileapp growth, fromacquisition through to in-app engagementand retention.
- Customer Journeys, Funnel &Audience Strategy
- Own the full marketing funnel fromawareness to fundedandactive traders, optimisingconversion, retention, and lifetime value.
- Developand refine customer journeysandaudience segmentation to improve targeting, personalisation, and campaign effectiveness.
- Marketing Technology& Data
- Leveragemarketing technologyandanalytics to drive decision-making, experimentation, and scalable growth.
- Demonstrate working knowledge of Google Marketing Platform (GMP) including Google Ads, DV360, Campaign Manager, and Google Analytics.
- Utilise AItoolsandautomation to enhance performance, efficiency, and campaign execution.
- Team Leadership & Operational Excellence
- Build and leadahigh-performing, drivenmarketing team, prioritizing efficiency andleveraging AI tools and automation to maximize output and scalability.
- Actas the senior marketing stakeholder for Think Traderplatform, collaborating with Product, Engineering, and Operations teams.
- Manageandallocatemarketing budgetsacross mediaand operational matters
Requirements
- 5-7+ years of experience marketing a trading platform or fintech product, or strong knowledge of financial market fundamentals.
- Hands-on experienceacross performance marketing, growth funnels, attribution, and lifecycle for platforms or mobileapps, withastrong understanding of AI-enabled marketingandagentic workflows
- A technical foundation is preferred, with a Bachelor’s degree in Engineering, Computer Science, Mathematics, Physics, or another quantitative discipline, combined with strong marketingexpertise.
- Willingness to work hybrid from the Chicago office (approximately 3 days per week in-office).
- #J-18808-Ljbffr
Head of Marketing (ThinkTrader) employer: ThinkMarkets
ThinkMarkets is an exceptional employer, offering a dynamic work environment in the heart of Chicago where innovation meets opportunity. As the Head of Marketing for ThinkTrader, you will be at the forefront of driving growth in a cutting-edge fintech space, with access to advanced marketing technologies and a culture that prioritises collaboration and employee development. With a commitment to leveraging AI tools and fostering a high-performing team, ThinkMarkets provides a unique platform for professional growth and meaningful contributions to the global trading community.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (ThinkTrader)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ThinkMarkets and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ThinkMarkets are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ThinkMarkets on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ThinkMarkets. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing (ThinkTrader)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ThinkMarkets. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ThinkMarkets:Show us that you’ve done your homework! In your application, briefly mention what you admire about ThinkMarkets’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ThinkMarkets
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ThinkMarkets will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ThinkMarkets, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
