At a Glance
- Tasks: Manage and optimise digital marketing campaigns across various platforms to drive user acquisition.
- Company: Join a global fintech leader revolutionising trading solutions for clients worldwide.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and career advancement.
- Why this job: Be at the forefront of digital marketing in the fast-paced world of finance.
- Qualifications: 3-6 years in digital marketing with hands-on experience in Google and Meta Ads.
The predicted salary is between 50000 - 65000 € per year.
ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24 hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products, thus providing our clients with the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.
We are looking for a data-driven and commercially minded Digital Marketing Specialist to support the execution and optimisation of paid acquisition campaigns across multiple digital channels globally.
Key Responsibilities- Paid Media & Campaign Management: Manage and optimise paid acquisition campaigns across multiple digital channels including Google Ads (Search, Display, YouTube, PMAX), Meta Ads (Facebook & Instagram), Reddit Ads, Snapchat Ads, Apple Search Ads, Quora Ads, and various programmatic advertising platforms and DSPs. Monitor campaign performance daily and adjust budgets, bidding strategies, creatives, and targeting accordingly. Launch and manage multi-market campaigns across web and app acquisition funnels. Support retargeting, audience segmentation, and lookalike audience strategies.
- Performance & Optimisation: Track and improve KPIs including CPA, ROAS, CTR, CAC, installs, deposits, and conversion rates. Conduct A/B testing across creatives, landing pages, audiences, and ad copy. Analyse campaign performance and provide actionable recommendations to improve efficiency and scale. Work closely with creative teams to develop high-performing ad creatives and messaging. Experience with user acquisition and retargeting journeys.
- Tracking, Attribution & Analytics: Support the implementation and management of tracking and attribution infrastructure across platforms including Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, app attribution platforms, and Conversion APIs (CAPI). Understand attribution models, conversion tracking, and customer journey analysis. Assist with troubleshooting tracking discrepancies, pixel implementation, and campaign measurement. Build reports and dashboards to monitor campaign and funnel performance.
- Programmatic & Martech Exposure: Support campaign execution across DSPs and programmatic advertising environments. Work alongside analytics and product teams to improve attribution accuracy and campaign tracking.
- 3–6+ years of experience in digital marketing, paid media, or performance marketing.
- Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field.
- Hands-on experience managing campaigns across Google Ads and Meta Ads.
- Exposure to channels such as Reddit, Snapchat, Apple Search Ads, Quora, or programmatic advertising platforms.
- Understanding of tracking, attribution, pixels, event tracking, and analytics.
- Experience using platforms and tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Manager, and Looker Studio or similar reporting and analytics tools.
- Understanding of performance metrics, including CPA, ROAS, CTR, LTV, CAC, and conversion funnels.
- Analytical mindset with the ability to interpret campaign data and optimise performance.
- Experience within fintech, trading, FX/CFD, crypto, or financial services, including user acquisition, activation, retargeting, and retention strategies.
- Familiarity with mobile attribution platforms, APIs, and server-side tracking is a plus.
- Exposure to AI tools, automation platforms, and AI-assisted marketing workflows is advantageous.
Digital Marketing Specialist - FX / CFDs employer: ThinkMarkets
ThinkMarkets is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets financial technology. With a strong focus on employee growth and development, we provide opportunities for our team members to enhance their skills in digital marketing while working with cutting-edge technologies. Our collaborative culture fosters creativity and encourages data-driven decision-making, making it an ideal place for those looking to make a meaningful impact in the fintech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist - FX / CFDs
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space, especially those who work in fintech or trading. Attend industry events, join relevant online groups, and don’t be shy to reach out on LinkedIn – you never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and results. Use data to back up your achievements, like improved CPA or ROAS. This will not only impress potential employers but also give them a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Research companies you admire, like ThinkMarkets, and reach out directly. Express your interest in their work and how you could contribute as a Digital Marketing Specialist. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your talents. Plus, it shows you’re genuinely interested in joining our team. So, don’t hesitate – get your application in and let’s make some marketing magic happen!
We think you need these skills to ace Digital Marketing Specialist - FX / CFDs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Specialist role. Highlight your experience with paid media and campaign management, especially with platforms like Google Ads and Meta Ads. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your background in fintech or trading can benefit us. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills:Since we're all about data-driven decisions, make sure to highlight your analytical mindset. Share examples of how you've tracked KPIs and optimised campaigns in the past. We love seeing numbers that tell a story!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at ThinkMarkets!
How to prepare for a job interview at ThinkMarkets
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing, especially in the context of FX and CFDs. Be ready to discuss specific campaigns you've managed, the tools you've used like Google Ads and Meta Ads, and how you've optimised performance metrics such as CPA and ROAS.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing how you've tracked and improved KPIs in past roles. Bring examples of A/B tests you've conducted and how your insights led to actionable recommendations that improved campaign efficiency.
✨Familiarise Yourself with Tracking Tools
Since tracking and attribution are crucial for this role, make sure you know your way around tools like Google Tag Manager and Google Analytics 4. Be ready to explain how you've implemented tracking solutions and resolved discrepancies in past campaigns.
✨Be Ready for Scenario Questions
Expect scenario-based questions where you'll need to think on your feet. For instance, they might ask how you'd adjust a campaign based on underperformance. Practise articulating your thought process clearly and confidently, showcasing your problem-solving skills.
