Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global demand generation and pipeline processes to drive sales success.
- Company: Join a fast-growing global leader in the industry.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Why this job: Make a real impact on global sales strategies and pipeline management.
- Qualifications: Experience in demand generation and strong CRM knowledge required.
- Other info: Collaborate with diverse teams and partners across the globe.
The predicted salary is between 80000 - 100000 £ per year.
My client is currently looking for a Demand Generation & Pipeline Global Process Owner (GPO) to join their exceptionally busy projects. The Demand Generation & Pipeline Global Process Owner is accountable for defining, governing, and continuously improving how the client creates, qualifies, and converts demand into a predictable, high-quality sales pipeline globally. This role deliberately combines Campaign-to-Lead (C2L) and Lead-to-Opportunity (L2O) into a single, coherent ownership model. The objective is to ensure that demand generation investment translates into measurable, sales-accepted opportunities, with consistent visibility and accountability across all markets. This is not a marketing execution role. It is a global ownership role: defining how the client generates and qualifies demand, setting standards and guardrails, and enabling regions, vendors, and partners to execute effectively.
The Demand Generation & Pipeline GPO owns the global design and governance of the end-to-end demand-to-pipeline domain, including:
- Campaign planning, prioritisation, and execution principles
- Lead capture, enrichment, and management
- Lead qualification and routing into sales
- Opportunity creation and qualification standards
- Forecasting inputs and early pipeline health signals
- Account and territory planning foundations
The role interfaces closely with adjacent GPOs (Opportunity Management, Quote/O2Q, Partner Management, Sales Management, Data GPO) to ensure continuity from initial demand through to revenue. The Demand Generation & Pipeline GPO is a foundational role within the GTM GPO framework, sitting upstream of Opportunity Management and Quote (O2Q). The role is critical to ensuring that the client's growth ambition is supported by a healthy, predictable pipeline and a shared understanding of demand quality across the organisation.
Required Experience & Capabilities
- Deep experience in demand generation, pipeline management, or revenue operations in a B2B environment
- Strong understanding of CRM systems and pipeline reporting
- Proven ability to define and govern cross-functional GTM processes
- Comfort operating across regions, vendors, and partners
- Ability to balance global standardisation with local market realities
If this role looks of interest and you would like to hear more information and a full job spec, then please send your CV and call for more information. This is working for a global leader within their field who are growing at a fast pace.
Global Process Owner (GPO) employer: Thinkit Resources
Contact Detail:
Thinkit Resources Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Process Owner (GPO)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that GPO role.
✨Tip Number 2
Prepare for interviews by understanding the company’s demand generation strategies. We recommend researching their current campaigns and thinking about how you can contribute to improving their pipeline management.
✨Tip Number 3
Showcase your experience with CRM systems and pipeline reporting during interviews. We want to see how you’ve used these tools to drive results in previous roles, so be ready to share specific examples!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can help us shape the future of demand generation.
We think you need these skills to ace Global Process Owner (GPO)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation & Pipeline GPO. Highlight your experience in demand generation and pipeline management, and don’t forget to mention any CRM systems you’ve worked with!
Showcase Your Achievements: When writing your application, focus on quantifiable achievements. Did you improve a sales pipeline? Share those numbers! We love seeing how you’ve made an impact in previous roles.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your experience and capabilities, especially around cross-functional processes and global standardisation.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Thinkit Resources
✨Know Your Demand Generation Inside Out
Make sure you brush up on your knowledge of demand generation and pipeline management. Be ready to discuss specific strategies you've implemented in the past, especially in a B2B environment. This will show that you understand the nuances of the role and can hit the ground running.
✨Familiarise Yourself with CRM Systems
Since the role requires a strong understanding of CRM systems and pipeline reporting, take some time to review the CRM tools you've used before. Be prepared to explain how you've leveraged these systems to improve demand generation processes and track pipeline health.
✨Highlight Cross-Functional Collaboration
This position involves working closely with various GPOs and teams. Think of examples where you've successfully collaborated across functions to achieve common goals. Emphasising your ability to balance global standards with local market realities will demonstrate your fit for this global ownership role.
✨Prepare Questions About Their Processes
Show your interest in the company by preparing insightful questions about their current demand generation and pipeline processes. This not only demonstrates your enthusiasm but also gives you a chance to assess if their approach aligns with your expertise and vision.