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- Tasks: Lead global demand generation and pipeline processes to drive sales success.
- Company: Join a fast-growing global leader in the industry.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Why this job: Shape the future of demand generation and make a real impact on sales.
- Qualifications: Experience in demand generation and strong CRM knowledge required.
- Other info: Collaborate with diverse teams and enjoy a role with global influence.
The predicted salary is between 36000 - 60000 £ per year.
My client is currently looking for a Demand Generation & Pipeline Global Process Owner (GPO) to join their exceptionally busy projects. The Demand Generation & Pipeline Global Process Owner is accountable for defining, governing, and continuously improving how the client creates, qualifies, and converts demand into a predictable, high-quality sales pipeline globally. This role deliberately combines Campaign-to-Lead (C2L) and Lead-to-Opportunity (L2O) into a single, coherent ownership model. The objective is to ensure that demand generation investment translates into measurable, sales-accepted opportunities, with consistent visibility and accountability across all markets. This is not a marketing execution role. It is a global ownership role: defining how the client generates and qualifies demand, setting standards and guardrails, and enabling regions, vendors, and partners to execute effectively.
The Demand Generation & Pipeline GPO owns the global design and governance of the end-to-end demand-to-pipeline domain, including:
- Campaign planning, prioritisation, and execution principles
- Lead capture, enrichment, and management
- Lead qualification and routing into sales
- Opportunity creation and qualification standards
- Forecasting inputs and early pipeline health signals
- Account and territory planning foundations
The role interfaces closely with adjacent GPOs (Opportunity Management, Quote/O2Q, Partner Management, Sales Management, Data GPO) to ensure continuity from initial demand through to revenue. The Demand Generation & Pipeline GPO is a foundational role within the GTM GPO framework, sitting upstream of Opportunity Management and Quote (O2Q). The role is critical to ensuring that the client's growth ambition is supported by a healthy, predictable pipeline and a shared understanding of demand quality across the organisation.
Required Experience & Capabilities
- Deep experience in demand generation, pipeline management, or revenue operations in a B2B environment
- Strong understanding of CRM systems and pipeline reporting
- Proven ability to define and govern cross-functional GTM processes
- Comfort operating across regions, vendors, and partners
- Ability to balance global standardisation with local market realities
If this role looks of interest and you would like to hear more information and a full job spec, then please send your CV and call for more information. This is working for a global leader within their field who are growing at a fast pace.
Demand Generation & Pipeline Global Process Owner (GPO) in England employer: Thinkit Resources
Contact Detail:
Thinkit Resources Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation & Pipeline Global Process Owner (GPO) in England
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in demand generation and pipeline management.
✨Tip Number 3
Don’t just wait for job postings; be proactive! Use our website to apply directly and follow up with a message expressing your enthusiasm for the role.
✨Tip Number 4
Showcase your expertise! Create a portfolio or case studies that highlight your successes in demand generation and pipeline processes. This can set you apart from other candidates.
We think you need these skills to ace Demand Generation & Pipeline Global Process Owner (GPO) in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation & Pipeline GPO. Highlight your experience in demand generation and pipeline management, and don’t forget to mention any relevant CRM systems you’ve worked with!
Showcase Your Achievements: When writing your application, focus on quantifiable achievements. Did you improve lead conversion rates or streamline a process? We want to see how you’ve made an impact in previous roles!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language that reflects your understanding of the role and its responsibilities. We appreciate clarity as much as you do!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Thinkit Resources
✨Know Your Demand Generation Inside Out
Make sure you brush up on your knowledge of demand generation and pipeline management. Be ready to discuss specific strategies you've implemented in the past, especially in a B2B environment. This will show that you understand the nuances of the role and can hit the ground running.
✨Familiarise Yourself with CRM Systems
Since the role requires a strong understanding of CRM systems and pipeline reporting, take some time to review the CRM tools you've used before. Be prepared to talk about how you've leveraged these systems to improve lead capture and qualification processes.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams, so think of examples where you've successfully collaborated across functions. Highlight your ability to balance global standards with local market needs, as this is crucial for the role.
✨Prepare Questions About the Role
Show your interest by preparing insightful questions about the company's approach to demand generation and pipeline management. Ask about their current challenges and how they envision the GPO role contributing to their growth ambitions. This will demonstrate your proactive mindset and strategic thinking.