Demand Generation & Pipeline Global Process Owner (GPO)

My client is currently looking for a Demand Generation & Pipeline Global Process Owner (GPO) to join there exceptionally busy projects. The Demand Generation & Pipeline Global Process Owner is accountable for defining, governing, and continuously improving how the client creates, qualifies, and converts demand into a predictable, high-quality sales pipeline globally.

This role deliberately combines Campaign-to-Lead (C2L) and Lead-to-Opportunity (L2O) into a single, coherent ownership model. The objective is to ensure that demand generation investment translates into measurable, sales-accepted opportunities, with consistent visibility and accountability across all markets.

This is not a marketing execution role. It is a global ownership role: defining how the client generates and qualifies demand, setting standards and guardrails, and enabling regions, vendors, and partners to execute effectively.

The Demand Generation & Pipeline GPO owns the global design and governance of the end-to-end demand-to-pipeline domain, including:

• Campaign planning, prioritisation, and execution principles
• Lead capture, enrichment, and management
• Lead qualification and routing into sales
• Opportunity creation and qualification standards
• Forecasting inputs and early pipeline health signals
• Account and territory planning foundations

The role interfaces closely with adjacent GPOs (Opportunity Management, Quote/O2Q, Partner Management, Sales Management, Data GPO) to ensure continuity from initial demand through to revenue.

The Demand Generation & Pipeline GPO is a foundational role within the GTM GPO framework, sitting upstream of Opportunity Management and Quote (O2Q). The role is critical to ensuring that the clients growth ambition is supported by a healthy, predictable pipeline and a shared understanding of demand quality across the organisation.

Required Experience & Capabilities

• Deep experience in demand generation, pipeline management, or revenue operations in a B2B environment
• Strong understanding of CRM systems and pipeline reporting
• Proven ability to define and govern cross-functional GTM processes
• Comfort operating across regions, vendors, and partners
• Ability to balance global standardisation with local market realities

If this role looks of interest and you would like to hear more information and a full job spec, then please send your CV and call for more information. This is working for a global leader within there field who are growing at a fast pace.