PR/Digital Marketing in Liverpool

Job Summary

We are searching for a Content/PR Marketing Manager for our Training Academy to develop high‑impact content and support in driving our marketing message worldwide, while building their own team over time. Ideally, you will already have a broad understanding of digital marketing for Customers & Channel Partners.

We are a national training provider specialising in the residential childcare and adult care sector. In this role you will coach a caseload of apprentices/learners on their apprenticeships or qualifications against their learning plan and deliver excellent teaching/training to support achievement of end‑point assessment. Additionally, you will take ownership of the programme, contributing to continuous improvement of the learning experience and curriculum.

Benefits

• Salary: £30,000‑£32,000 plus bonus and probationary review of salary
• 28 days holiday including bank holidays
• 40 hours per week
• Bonus structure
• Private healthcare package
• Pension scheme
• Refer a friend scheme
• Consistent support, training and development within our organisation
• Free gym membership
• Cycle to Work scheme
• Comprehensive, paid induction training through our sister company Think Tank Academy
• Recognition awards
• Retail discount care (discount off Apple, Charlotte Tilbury, JD, Starbucks, etc.)
• Free parking
• Casual dress code

Responsibilities and Duties

• Assist in creation and development of high‑impact materials that communicate the value and advantages of our products globally including website content, datasheets, whitepapers, infographics, presentations and videos.
• Drive inbound marketing through content creation for social media marketing, SEO, video, blogs and email.
• Support field marketing with demand‑gen marketing programmes to build product awareness and engagement with partners, customers and prospects occasionally.
• Manage digital marketing, including campaign creation and management as needed.
• Create and implement the approved annual digital/marketing plan and budget.
• Develop and execute the organisation’s annual digital marketing plan, including PPC, SEO, social media, affiliates and display/retargeting.
• Devise innovative digital marketing campaigns that feed into the organisation’s overarching marketing strategy.
• Support animation teams in creating engaging digital content that increases customer engagement and enhances the organisation’s online brand.
• Implement strategies to drive traffic to the organisation’s website, including SEO and PPC.
• Create and implement a social media policy and framework for the organisation.
• Moderate all social media platforms including Twitter, Instagram and Facebook.
• Manage the digital marketing budget, allocating budgets across different channels and platforms.
• Produce regular digital dashboards for the SMT, reporting progress against set KPIs.
• Work closely with colleagues in sales and IT to ensure all activity is integrated across platforms, e.g. LMS.
• Measure results of content activity to inform future campaign messaging.
• Manage content distribution and access to serve all stakeholders.
• Manage timelines for various content pieces to ensure deliverables meet deadlines.
• Facilitate relationships with key journalists, bloggers and other media influencers to help achieve campaign goals; this is primarily a back‑office function with minimal client contact.

Required Skills and Experience

• Experience owning content marketing production and writing high‑impact marketing content at speed.
• Working knowledge of SEO best practices for optimisation of content and all social media platforms.
• Ability to produce graphic elements to support marketing material, from 2‑D imagery to video.
• Good knowledge of the Adobe suite (Photoshop, Illustrator, Premiere Pro, InDesign).
• Good working knowledge of PowerPoint (advantageous).
• Ability to work on multiple projects with different objectives simultaneously.
• Proven track record of excellent time management and ability to meet various deadlines.
• Ability to analyse and present content performance.
• 3+ years’ experience in a similar role, preferably from a digital marketing agency.
• Existing contacts with journalists.
• Demonstrable examples of top‑tier PR coverage and links achieved.

Additional Skills

• Knowledge of how to successfully pitch ideas to journalists.
• Proficient with Microsoft Office and Google Workspace.
• Excellent communication skills.
• Copywriting.
• Well organised.
• Attention to detail.
• Prioritisation.
• Time management.
• Creative ideation.
• Autonomous.