Marketing Executive/Senior Executive in Tring

Are you a creative and results-driven Marketing Executive looking to make an impact? We are seeking a proactive Marketing Executive to support the development and delivery of integrated marketing strategies aligned with our client's business goals. This role requires cross-functional collaboration to boost brand awareness, drive product sales, and improve customer acquisition and retention through effective online and offline campaigns. This hybrid role offers a supportive environment with plenty of opportunities for professional development and career progression.

Key Responsibilities

• Plan and execute multi-channel marketing campaigns, including content creation (written, visual, video), supplier coordination, approvals, fulfilment, and invoicing.
• Develop engaging marketing materials and player communications to foster loyalty and encourage repeat participation.
• Analyse campaign performance using analytics tools and recommend data-driven improvements.
• Implement campaigns tailored to key target audiences.
• Research new marketing opportunities, including diversification and emerging technologies.
• Ensure consistent and accurate brand representation across all channels and materials.
• Curate player and charity stories to support campaigns and demonstrate impact.
• Serve as a primary contact for marketing communications queries, escalating when appropriate.
• Maintain effective communication with internal teams, volunteers, charity partners, and stakeholders.
• Ensure compliance with all relevant legal, regulatory, and company policies (e.g., Gambling Commission, GDPR, ASA, ICO, Data Protection Act 2028).
• Stay current on industry trends, developments, and best practices.
• Maintain confidentiality and ensure data integrity in all marketing activities.
• Participate in meetings and support the Marketing Manager as needed.
• Perform any other reasonable duties as required.

Skills and Qualifications

• Education: Degree or professional qualification in Marketing, Communications, or related field (e.g., CIM, IDM), or equivalent experience.
• Experience: Minimum 2 years' experience in campaign delivery, content creation, or market research. Proven track record in managing multi-channel campaigns, ideally in sales or fundraising environments. Strong understanding of customer engagement, retention, and audience segmentation. Experience coordinating with external agencies, suppliers, and production teams. Proficient with analytics tools to measure and optimise campaign performance. Knowledge of brand management and maintaining visual identity. Familiarity with GDPR and compliance requirements in regulated sectors (e.g., fundraising, gambling).
• Technical Skills: Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook). Experience with WordPress or similar CMS platforms. Confident using marketing tools such as email platforms, analytics dashboards, and social media schedulers. Strong copywriting and proofreading skills. Data analysis and reporting capabilities.
• Personal Attributes: Highly organised with the ability to manage multiple priorities in a fast-paced environment. Proactive, self-motivated, and takes ownership of tasks. Discreet and trustworthy handling confidential information. Adaptable and open to change and continuous improvement. Excellent interpersonal and communication skills. Collaborative team player with a problem-solving mindset.
• Desirable: Experience with design tools like Canva or Adobe Creative Suite. Background in lottery, charity, or other regulated sectors. Experience in PR, storytelling, or sourcing case studies/testimonials.

Benefits: 5% pension contribution, Employee Assistance Programme (EAP), Health cash plan, Professional development opportunities, 25 days annual leave + birthday leave + bank holidays.

If you're passionate about marketing and eager to contribute to meaningful campaigns within a collaborative team, we'd love to hear from you!