Public Relations & Content Executive in Liverpool

Public Relations & Content Executive

Salary:£26,000 per annum + 7-hour flexitime working days, pension & standout agency perks

Location:Royal Albert Dock, Liverpool (Hybrid Working)

Job Type:Full-time, Permanent

Closing Date:Monday 7th September, 10:00 AM

About the Role

Are you a proactive recent graduate or just starting out agency-side, smashing client PR & socials, and looking to make the next big move in your career?

Based at the vibrant Royal Albert Dock, Think Publicity is a fast-paced, collaborative, and ambitious PR agency where big ideas meet real impact. Celebrating a national placemakingPurple Apple Awardfor our Albert Dock large-scale installation was a huge moment for the agency. We take immense pride in delivering creative, thoughtful events and campaigns for a wide roster of UK clients across heritage & tourism, property & PRS, hospitality, retail, and leisure. We work hard, celebrate every win together, and offer a collaborative environment where an ambitious Executive can make a genuine mark.

We are looking for an ambitious, creativePR & Content Executiveto join our team at the Royal Albert Dock. This role is perfect for a talented PR, Journalism, or Creative Writing graduate who brings a relevant placement year or 1+ years of agency/in-house experience.

You will instinctively know when to leverage traditional PR versus modern digital content. You will help drive regional and national press coverage while getting hands-on with short-form video creation, client social media, and supporting events and activations.

If you are a confident communicator with great time management and a passion for creating social content that stops the scroll,

Key Responsibilities

1. Public Relations & Media Relations

• Media Opportunities & Pitching:Research forward features, identify a broad range of news hooks, and assist in pitching stories to regional, national, and trade journalists.
• PR Copywriting:Draft press releases, media alerts, client Q&As, and round-ups under senior guidance.
• Press Office Support:Act as the first point of contact for day-to-day media enquiries, supply high-res image assets, and keep media databases up to date.
• Events & Media Visits:Assist with the coordination of press drops, media FAM trips, influencer invites, launches, and guest lists.
• Coverage Tracking:Monitor daily media hits and assemble monthly client reports showing PR & social media platform activity, reach, and campaign results.

2. Social Media & Content Creation

• Short-Form Video:Plan, film, and edit engaging Instagram Reels, TikToks, and video assets at client properties around the UK. Liverpool has the highest demand for content, followed by Manchester and London.
• Social Management:Draft monthly social planners, schedule posts, reply to messages, and build active online community engagement across client feeds.
• Trend Spotting:Keep track of trending audio, viral formats, and platform updates to keep client social channels fresh and relevant.

3. Copywriting & Digital Marketing

• Digital Copywriting:Write and format blog posts, website articles, and news updates.
• Email Campaigns:Build, format, and schedule digital e-flyers and client mailers.
• Creative Briefs:Assist in creating photography and videography briefs for creative teams and client shoots.

4. Coverage Tracking & Reporting Support

• PR Coverage Tracking:Daily monitoring of online, print, and social channels to capture, clip, and log all secured media hits.
• Coverage & Analytics Compilation:Systematically gather reach figures, engagement metrics, and link data into monthly reporting templates ready for team review.
• AI Sentiment Logging:Run campaign coverage and mentions through AI sentiment and social listening tools to compile baseline tone and brand perception data.
• Reporting Collaboration:Work closely with the senior team to review compiled data, identify top-performing coverage, and highlight key insights for client decks.

Role Requirements & Competencies

• Education & Experience:A degree in PR, Journalism, Communications, or Creative Writing, paired with 6–12 months of hands‑on agency/in‑house PR or social media experience (internships and placement years included!).
• Short-Form Video Confidence:Comfortable picking up a smartphone, capturing content on‑site, and editing Instagram Reels and TikToks.
• Time Management & Prioritisation:Ability to manage your own workload, meet tight press deadlines, and stay organised in a multi-client agency environment.
• Confidence & Communication:Clear, professional written and verbal communication skills with the confidence to speak with journalists, brief influencers, and assist clients on‑site.
• Proactive & Eager to Learn:High attention to detail, strong pride in your work, and an enthusiasm to adapt your tone of voice to suit different brand briefs.

Closing Date:Monday 7th September, 10:00 AM