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- Tasks: Shape the narrative for a leading construction software platform and create engaging marketing content.
- Company: Join Thinkproject, a pioneer in construction tech with a collaborative culture.
- Benefits: Flexible working, unlimited learning, social events, and a chance to influence strategic initiatives.
- Why this job: Make an impact in digital transformation within the construction industry while growing your career.
- Qualifications: 4-7+ years in B2B SaaS product marketing, strong storytelling skills, and familiarity with UK construction processes.
- Other info: Dynamic environment with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Introducing Thinkproject Platform Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies. By combining information management expertise and in‑depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem.
What your day will look like
Your mission
As a Product Marketing Manager (f/m/d) you will play a central role in shaping how Thinkproject’s Built Asset Lifecycle Platform is positioned in the UK and English speaking regions. You will translate our platform capabilities — such as CDE, VDC, CONTRACTS, Handover and Asset Management — into compelling, visual and customer‑centric stories that make complex software tangible. Your two key priorities:
- GTM excellence & product launches for UK/ME/ANZ‑relevant solutions
- Visual storytelling & narrative design, contextualising abstract software in concrete project scenarios
Working closely with Product, Sales, Brand and Enablement, you will drive market understanding, solution positioning and commercial activation across the region.
Your responsibilities
- Develop and continuously refine UK‑specific positioning & messaging for our platform and solutions — aligned to our strategic narrative and 2025 messaging framework.
- Lead go‑to‑market planning for product releases, features and cross‑module value propositions.
- Create visual storytelling assets (decks, one‑pagers, playbooks, demo scripts, use‑case frames) that contextualise product value through real‑world examples.
- Produce high‑quality, concise content in line with Thinkproject’s tone of voice and CVI guidelines — including sales enablement, digital content, customer stories and field collateral.
- Translate complex technical capabilities (platform integrations, data structure, lifecycle workflows) into simple, clear narratives tailored to UK contractors, asset owners and public authorities.
- Partner with Product Management to ensure market requirements, buyer insights and competitive intelligence feed into roadmap and messaging.
- Support Sales & Customer Success with objection handling, competitive positioning and value communication for UK decision‑makers.
- Analyse market trends, BIM/ISO 19650 adoption, procurement behaviours and competitor offerings in CDE, VDC, QSHE, CONTRACTS, Handover and Asset Management.
- Ensure all messaging is evidence‑based, using verified customer value, platform capabilities and measurable impact.
What’s in it for you?
- A chance to shape the narrative of Europe’s leading Built Asset Lifecycle Platform and contribute to digital transformation in construction.
- A highly international, collaborative environment across Sales, Product and Marketing.
- Space to develop and grow in a modern, scaling SaaS organisation.
- Flexible working conditions.
- The ability to influence strategic GTM initiatives and product storytelling at scale.
What you need to fulfill the role
- Native or near‑native English skills with exceptional clarity in written and visual communication.
- 4–7+ years of experience in B2B SaaS product marketing, ideally in construction tech, AEC software or asset‑intensive industries.
- Proven track record in developing GTM strategies, orchestrating launches, and collaborating across product, sales and brand.
- Strong ability to transform complex concepts into simple, engaging narratives and visual frameworks.
- Confident working with abstract platform capabilities (integrations, structured data models, multi‑solution workflows).
- Familiarity with UK construction processes, BIM/ISO standards or asset lifecycle management is a strong plus.
- Ability to work pragmatically, cross‑functionally and with attention to detail in a fast‑moving environment.
- A mindset aligned with our tone of voice: insightful, straightforward, relatable.
What we offer
- Lunch ’n’ Learn Sessions
- Women’s Network
- LGBTQIA+ Network
- Coffee Chat Roulette
- Free English Lessons
- Thinkproject Academy
- Social Events
- Volunteering Activities
- Open Forum with Leadership Team (Tp Café)
- Hybrid working
- Unlimited learning
We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.
Your contact: Preethika Ramdass Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.
Product Marketing Specialist (f/m/d) in Reading employer: think project! GmbH
Contact Detail:
think project! GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Specialist (f/m/d) in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills! Be ready to share your experiences in a way that highlights your achievements and how they relate to the role. Make it engaging and relevant to what Thinkproject is all about.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Product Marketing Specialist (f/m/d) in Reading
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Specialist role. Highlight your experience in B2B SaaS and how it relates to construction tech, as this will show us you understand the industry and can hit the ground running.
Showcase Your Storytelling Skills: Since visual storytelling is key for this role, include examples of how you've transformed complex concepts into engaging narratives. We want to see your creativity shine through, so don’t hold back!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language that reflects our tone of voice. Remember, we appreciate clarity and simplicity, especially when it comes to technical details.
Apply Through Our Website: We encourage you to submit your application via our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at think project! GmbH
✨Know Your Product Inside Out
Before the interview, dive deep into Thinkproject's Built Asset Lifecycle Platform. Understand its features like CDE, VDC, and Asset Management. Being able to discuss these in detail will show your genuine interest and expertise.
✨Craft Your Visual Storytelling
Prepare examples of how you can translate complex software capabilities into engaging narratives. Think about how you would create visual storytelling assets that resonate with UK contractors and asset owners. Bring a few ideas to the table!
✨Showcase Your GTM Strategy Experience
Be ready to discuss your previous experience with go-to-market strategies and product launches. Highlight specific examples where you successfully collaborated across teams to drive market understanding and solution positioning.
✨Stay Current with Industry Trends
Familiarise yourself with the latest trends in the construction tech industry, especially around BIM/ISO standards and procurement behaviours. This knowledge will help you demonstrate your ability to analyse market trends and contribute valuable insights.
