At a Glance
- Tasks: Boost our online presence and drive donations through effective SEO strategies.
- Company: Join Think Malawi, a charity making a real difference in education.
- Benefits: Gain hands-on experience, flexible hours, and impactful CV highlights.
- Other info: Collaborate with passionate professionals and make a tangible impact.
- Why this job: Use your SEO skills to transform lives and improve access to education.
- Qualifications: Proven SEO experience and familiarity with tools like Google Analytics.
The predicted salary is between 500 - 1500 £ per month.
We are looking for a motivated and skilled SEO Specialist to help strengthen our digital presence and increase relevant website traffic. Join Think Malawi today! What difference will you make? Join us and use your skills to create real-world impact. As our SEO Specialist, you’ll help Think Malawi reach more people, unlock new support, and ultimately transform more children & young people's lives.
Why this role matters
Every day, people search online for ways to make a difference. Your expertise will ensure they find us. By boosting our visibility, you’ll directly grow donations, expand our supporter base, and help us tell powerful stories that inspire action.
What You’ll Drive
- Increase donations and funding – Your optimisation work will bring more potential donors to our website, helping us raise more money for vital school programmes.
- Amplify our impact stories – Through well-structured, discoverable content, you’ll help ensure stories from Malawi reach wider audiences, strengthening trust, empathy, and engagement.
- Support major partnerships and grants – A strong online presence is key when organisations and grantmakers evaluate who to support. You’ll help position us as credible, transparent, and ready to scale.
- Grow our volunteer and ambassador community – By improving search visibility for volunteering, partnerships, and supporter opportunities, you’ll help bring in new people who want to contribute their time and expertise.
- Reduce marketing spend – Your work will create long‑term, sustainable organic traffic, allowing us to invest more of our resources directly into education initiatives.
- Improve user experience across our site – From page speed to navigation, your optimisation will make our website clearer, faster, and more accessible for donors, supporters, teachers, and partners.
The impact you’ll make
In this role, every technical tweak, content improvement, and search insight contributes to real change – providing students in Malawi with resources, training, and opportunities they otherwise wouldn’t have.
What you’ll gain
- Hands‑on experience leading SEO strategy for an international charity
- Measurable impact you can showcase on your CV and LinkedIn
- Opportunity to work alongside experienced trustees and marketing professionals
- Flexibility around your existing commitments
- The chance to use your skills to improve girls’ access to education in Malawi
What are we looking for?
Essential Experience
- Proven track record in SEO strategy and implementation – experience improving organic traffic, keyword rankings, and content performance, ideally for mission‑driven organisations, charities, or small teams.
- Hands‑on experience with SEO tools – comfortable using platforms like Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar.
- Strong understanding of on‑page optimisation – meta tags, keyword research, internal linking, content structuring, and best‑practice formatting.
- Technical SEO knowledge – experience with site audits, identifying crawl issues, improving page speed, mobile optimisation, and understanding how technical performance affects rankings.
- Content SEO skills – ability to work with writers or create optimised content themselves; understanding how to turn charity stories into search‑friendly impact pieces.
- Experience improving UX for SEO benefit – understanding how user behaviour, navigation, and site clarity affect search visibility and conversions.
- Ability to grow backlinks ethically – experience with relationship‑building, outreach, and securing relevant, high‑quality links, especially useful in the nonprofit space.
- Data‑driven decision‑making – can interpret analytics and turn insight into actionable improvements.
- Familiarity with CMS platforms – experience with WordPress or similar systems, including knowledge of plugins like Yoast or RankMath.
Desirable Experience
- Charity or nonprofit experience – understanding the challenges and opportunities of working in a values‑driven, resource‑conscious environment.
- Experience working with small teams – comfortable being hands‑on, independent, and adaptable, important for charities that rely on volunteers and flexible workflows.
- Digital fundraising or marketing exposure – helps the SEO work connect directly to supporter journeys and donation funnels.
- Understanding of international development or education sectors – useful for shaping content around key themes and ensuring responsible, ethical storytelling.
What will you be doing?
- Develop and execute successful SEO strategies to increase relevant site traffic.
- Conduct keyword research to guide the content team.
- Review technical SEO issues and recommend practical fixes.
- Optimise website content, landing pages and campaign copy.
- Direct and manage off‑page optimisation projects (e.g., link‑building).
- Manage Google Analytics to collect data and report on traffic, rankings and performance.
- Collaborate with the wider Marketing Team to improve site experience, content visibility and supporter journeys.
- Support the ongoing development of our online fundraising strategy.
SEO Specialist - Volunteer employer: Think Malawi
Think Malawi is an exceptional employer for those looking to make a meaningful impact through their skills. As a volunteer SEO Specialist, you will not only gain hands-on experience in leading SEO strategies for an international charity but also have the opportunity to work alongside experienced professionals dedicated to improving education access for girls in Malawi. With a flexible work culture that accommodates your existing commitments, you'll contribute to vital initiatives while enhancing your professional profile with measurable results.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Specialist - Volunteer
✨Get Involved with Local Causes
Start connecting with local nonprofits or social impact projects in your area. Attend their events, offer to help out with community initiatives, or just drop by to chat about their mission. This way, you’ll not only learn about the work they do but also make meaningful connections that could lead to volunteer opportunities.
✨Leverage Social Media for Social Impact
Platforms like Twitter and Instagram are goldmines for discovering volunteer opportunities in the nonprofit sector. Follow organisations you’re passionate about, engage with their posts, and keep an eye out for their volunteer calls. It’s a great way to show your interest and dedication!
✨Utilise Volunteer Matching Platforms
Sites like VolunteerMatch or local community boards are perfect for finding short-term and long-term volunteer roles. These platforms can connect you with causes that align with your passions and skills, and often allow you to browse opportunities tailored to your interests.
✨Apply Directly Through Our Website
When you spot an organisation you like, don't hesitate to visit their website and check out their volunteer section. Many nonprofits have dedicated pages for volunteers where you can apply directly – and we’ve found that this route often leads to quicker responses and more personalised interactions!
We think you need these skills to ace SEO Specialist - Volunteer
Some tips for your application 🫡
Share Your Passion for Social Impact:When you're applying for a volunteer role at a nonprofit like Think Malawi, don’t just list your skills. Show us why you're passionate about social impact! Use your cover letter to tell a story about what drives you and how you've been involved in similar initiatives. Personal connections to the cause can really make your application stand out.
Highlight Relevant Experience:Make sure to showcase any previous volunteer work or projects that demonstrate your commitment to social impact. Whether it’s fundraising, community outreach, or project management, detail your contributions and the results achieved. This kind of experience is invaluable in the nonprofit sector and can help us see your potential!
Get Creative with Your CV:In the world of nonprofits, a standard CV might not cut it. Consider using a more creative format that showcases your personality while maintaining professionalism. Use headings like 'Community Engagement' or 'Social Impact Projects' to highlight your experiences related to the role. Remember, we want to see what makes you unique!
Keep It Community-Focused:Make sure your application emphasises collaboration and community. Volunteer roles are about working well with others and contributing collectively towards a common goal. In your cover letter, mention any teamwork experiences or community projects you've been part of, and how you contributed to their success. This shows that you’re ready to jump into the collaborative spirit here at Think Malawi.
How to prepare for a job interview at Think Malawi
✨Know Your Passion
Dive deep into the mission of Think Malawi and understand the issues they tackle. When they ask about your motivation to volunteer, share specific experiences that link your passion to their cause—whether it’s local community work or a broader social impact.
✨Bring Your Skills to the Table
Highlight any relevant skills that can aid in their projects, such as fundraising, project management, or community organising. Be prepared to share examples of how you’ve used these skills in past volunteer roles or relevant experiences.
✨Get Ready for Scenario Questions
In non-profit interviews, especially for volunteer roles, you might get scenario-based questions. Think about times when you've encountered challenges in team work or community engagement, and how you resolved them—this shows your problem-solving abilities.
✨Show Your Commitment
Since this is a volunteer role, they’ll likely want to see your commitment to the cause over an extended period. Be ready to discuss how much time you can dedicate, any special skills you can bring, and your eagerness to learn and grow with the organisation—this excites them to have you on board!
