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For Companies At a Glance
- Tasks: Boost our online presence and drive donations through effective SEO strategies.
- Company: Join Think Malawi, a charity making a real difference in education.
- Benefits: Gain hands-on experience, flexible hours, and impactful CV highlights.
- Other info: Collaborate with passionate professionals and make a tangible impact.
- Why this job: Use your SEO skills to transform lives and improve access to education.
- Qualifications: Proven SEO experience and familiarity with tools like Google Analytics.
The predicted salary is between 500 - 1500 ÂŁ per month.
We are looking for a motivated and skilled SEO Specialist to help strengthen our digital presence and increase relevant website traffic. Join Think Malawi today! What difference will you make? Join us and use your skills to create real-world impact. As our SEO Specialist, you’ll help Think Malawi reach more people, unlock new support, and ultimately transform more children & young people's lives.
Why this role matters
Every day, people search online for ways to make a difference. Your expertise will ensure they find us. By boosting our visibility, you’ll directly grow donations, expand our supporter base, and help us tell powerful stories that inspire action.
What You’ll Drive
- Increase donations and funding – Your optimisation work will bring more potential donors to our website, helping us raise more money for vital school programmes.
- Amplify our impact stories – Through well-structured, discoverable content, you’ll help ensure stories from Malawi reach wider audiences, strengthening trust, empathy, and engagement.
- Support major partnerships and grants – A strong online presence is key when organisations and grantmakers evaluate who to support. You’ll help position us as credible, transparent, and ready to scale.
- Grow our volunteer and ambassador community – By improving search visibility for volunteering, partnerships, and supporter opportunities, you’ll help bring in new people who want to contribute their time and expertise.
- Reduce marketing spend – Your work will create long‑term, sustainable organic traffic, allowing us to invest more of our resources directly into education initiatives.
- Improve user experience across our site – From page speed to navigation, your optimisation will make our website clearer, faster, and more accessible for donors, supporters, teachers, and partners.
The impact you’ll make
In this role, every technical tweak, content improvement, and search insight contributes to real change – providing students in Malawi with resources, training, and opportunities they otherwise wouldn’t have.
What you’ll gain
- Hands‑on experience leading SEO strategy for an international charity
- Measurable impact you can showcase on your CV and LinkedIn
- Opportunity to work alongside experienced trustees and marketing professionals
- Flexibility around your existing commitments
- The chance to use your skills to improve girls’ access to education in Malawi
What are we looking for?
Essential Experience
- Proven track record in SEO strategy and implementation – experience improving organic traffic, keyword rankings, and content performance, ideally for mission‑driven organisations, charities, or small teams.
- Hands‑on experience with SEO tools – comfortable using platforms like Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar.
- Strong understanding of on‑page optimisation – meta tags, keyword research, internal linking, content structuring, and best‑practice formatting.
- Technical SEO knowledge – experience with site audits, identifying crawl issues, improving page speed, mobile optimisation, and understanding how technical performance affects rankings.
- Content SEO skills – ability to work with writers or create optimised content themselves; understanding how to turn charity stories into search‑friendly impact pieces.
- Experience improving UX for SEO benefit – understanding how user behaviour, navigation, and site clarity affect search visibility and conversions.
- Ability to grow backlinks ethically – experience with relationship‑building, outreach, and securing relevant, high‑quality links, especially useful in the nonprofit space.
- Data‑driven decision‑making – can interpret analytics and turn insight into actionable improvements.
- Familiarity with CMS platforms – experience with WordPress or similar systems, including knowledge of plugins like Yoast or RankMath.
Desirable Experience
- Charity or nonprofit experience – understanding the challenges and opportunities of working in a values‑driven, resource‑conscious environment.
- Experience working with small teams – comfortable being hands‑on, independent, and adaptable, important for charities that rely on volunteers and flexible workflows.
- Digital fundraising or marketing exposure – helps the SEO work connect directly to supporter journeys and donation funnels.
- Understanding of international development or education sectors – useful for shaping content around key themes and ensuring responsible, ethical storytelling.
What will you be doing?
- Develop and execute successful SEO strategies to increase relevant site traffic.
- Conduct keyword research to guide the content team.
- Review technical SEO issues and recommend practical fixes.
- Optimise website content, landing pages and campaign copy.
- Direct and manage off‑page optimisation projects (e.g., link‑building).
- Manage Google Analytics to collect data and report on traffic, rankings and performance.
- Collaborate with the wider Marketing Team to improve site experience, content visibility and supporter journeys.
- Support the ongoing development of our online fundraising strategy.
SEO Specialist - Volunteer employer: Think Malawi
Contact Detail:
Think Malawi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist - Volunteer
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're looking for opportunities in SEO, especially with organisations like Think Malawi. You never know who might have a lead or can introduce you to someone in the field.
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio that highlights your SEO expertise. Use real data to demonstrate how you've improved traffic or rankings. This will not only impress potential employers but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by researching the organisation. Understand their mission and how your SEO skills can help them achieve their goals. Tailor your responses to show how you can make a real impact at Think Malawi, boosting their visibility and donations.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows your commitment to the cause. Don’t forget to follow up after applying; a quick message can keep you on their radar!
We think you need these skills to ace SEO Specialist - Volunteer
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how your skills can make a real difference at Think Malawi, so share your motivation and why you’re excited about this opportunity.
Tailor Your Experience: Make sure to highlight your relevant SEO experience in your application. We’re looking for specific examples of how you’ve improved organic traffic or optimised content, especially in mission-driven environments. This will help us see how you fit into our team!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what matters most. Use bullet points if it helps to break down your achievements and skills – we love a well-structured application!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our community from the get-go!
How to prepare for a job interview at Think Malawi
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss your experience with tools like Google Analytics and SEMrush, and how you've used them to improve organic traffic. They’ll want to hear specific examples of your past successes!
✨Show Your Passion for Impact
Since this role is with a charity, it’s crucial to convey your passion for making a difference. Think about how your skills can help transform lives in Malawi and be prepared to share your thoughts on the importance of digital presence for nonprofits.
✨Prepare for Technical Questions
Expect some technical questions about on-page optimisation and site audits. Brush up on your knowledge of meta tags, keyword research, and mobile optimisation. Being able to explain these concepts clearly will show that you’re the right fit for the role.
✨Bring Your Ideas to the Table
Think about potential strategies you could implement to boost their online presence. Prepare a few ideas on how to improve their content visibility or user experience. This shows initiative and that you’re already thinking about how to contribute to their mission.