At a Glance
- Tasks: Lead and shape the commercial marketing strategy in the education sector.
- Company: Forward-thinking further education provider in the South East.
- Benefits: Competitive salary, 33 days leave, hybrid working, and enhanced pension.
- Other info: Supportive leadership with genuine investment in marketing growth.
- Why this job: Make a real impact on apprenticeship recruitment and employer engagement.
- Qualifications: Experience in commercial marketing and team leadership required.
Are you a commercially focused marketing leader looking to make a real impact in the education sector? A well-established, forward-thinking further education provider in the South East is looking for an experienced Commercial Marketing Manager to take ownership of its commercial marketing strategy and drive measurable business growth.
This is an exciting opportunity to shape the organisation's commercial marketing direction while leading a talented in-house marketing team. You'll play a key role in growing apprenticeship recruitment, strengthening employer engagement, increasing commercial training opportunities, developing the organisation's brand, enhancing employer branding, and delivering high-performing recruitment marketing campaigns.
The Role
Reporting to senior leadership, you'll be responsible for creating and delivering a commercially focused marketing strategy that generates measurable results. You'll lead the in-house marketing team, oversee campaign delivery across multiple channels, and ensure marketing activity directly supports business growth objectives. You'll use data and insights to optimise campaign performance, reporting on lead generation, revenue and return on investment (ROI) to senior leaders while continually identifying new opportunities for growth.
Key Responsibilities
- Develop and deliver the organisation's commercial marketing strategy.
- Lead, inspire and develop the in-house marketing team.
- Drive growth across apprenticeship recruitment, employer engagement, commercial training, skills on-demand, brand development, employer branding and recruitment marketing.
- Plan, deliver and optimise ROI-focused marketing campaigns.
- Monitor campaign performance using data and analytics, providing regular reports to senior leadership.
- Manage marketing budgets effectively to maximise return on investment.
- Work closely with internal stakeholders to align marketing activity with organisational objectives.
- Oversee digital marketing activity including SEO, PPC, CRM, marketing automation and analytics.
Who are we looking for?
- Significant experience leading marketing within a commercial organisation.
- Experience managing, coaching and developing marketing teams.
- A proven track record of delivering measurable business growth.
- Strong commercial awareness with experience reporting against lead generation, revenue and ROI.
- Experience managing marketing budgets.
- Strong digital marketing knowledge across SEO, PPC, CRM, marketing automation and analytics.
- Excellent communication and stakeholder management skills.
- Experience within the education sector would be highly advantageous, particularly within further education, apprenticeships or skills training.
What's on Offer
- Salary of £45,000 - £55,000
- 33 days annual leave
- Hybrid and flexible home working
- Enhanced pension scheme
- The opportunity to shape the commercial marketing strategy of a growing education provider
- A supportive leadership team with genuine investment in marketing and business growth
Next Steps
Once you've applied, one of our friendly further education consultants will give you a call to discuss this opportunity. The college will move quickly for the right applicant, and they have a simple and concise interview process.
Commercial Marketing Manager in Warrington employer: Think FE Ltd
Join a forward-thinking further education provider in the South East, where you can make a significant impact as a Commercial Marketing Manager. With a supportive leadership team and a commitment to employee growth, you'll enjoy a competitive salary, 33 days of annual leave, and the flexibility of hybrid working. This role offers a unique opportunity to shape the marketing strategy of an organisation dedicated to enhancing apprenticeship recruitment and employer engagement, all while fostering a collaborative and innovative work culture.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager in Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Think FE Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Think FE Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Think FE Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Think FE Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing Manager in Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Think FE Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Think FE Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Think FE Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Think FE Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Think FE Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Think FE Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
