Digital Sales & Marketing Manager in Stoke-on-Trent

Location: Staffordshire

Hours: 15hrs/week hybrid and fully flexible with some on-site work required.

Salary: Competitive and commensurate with experience, offered on a pro rata basis (£30,000 – £35,000 per annum full-time equivalent)

Business: Fine Jewellery

The Organisation:

Our client is an exciting jewellery business, founded approximately 5 years ago. The founder has held a passion for gold and antique jewellery since he was just 13, initially travelling to antique fairs before starting his online business selling one-off second hand jewellery pieces and luxury watches. Two years ago, he opened his first shop, serving customers from all over Staffordshire and beyond, which has been a fantastic success. It is a small friendly team dedicated to building long term relationships with customers, offering the highest levels of customer service and a range of services from jewellery repairs to unique ring design.

Values & Principles:

• Excellence & quality: Their reputation is everything – they always offer fair prices, quality pieces, and excellent personalised service.
• Integrity & Purpose: They do what’s right, looking after customers and one another.
• Connection & Collaboration: They build strong relationships with customers, retaining professionalism while being a friendly welcoming place for all.

Role Overview:

This is a highly commercial role with freedom and flexibility creatively to develop a winning approach to maximise online sales. We are seeking a highly organised, self-motivated Digital Sales & Marketing Manager to lead the growth of our online sales, collaborating closely with the owner to promote the business locally and nationally, increasing brand awareness and sales. The ideal candidate will have a real interest in jewellery, love engaging with customers, and be a self-starter who thrives working at pace and delivering real commercial results.

Key Responsibilities:

• Build online presence.
• Drive traffic to the websites through effective website management, development, and SEO.
• Manage socials to make them the family jeweller of choice across Staffordshire through proactive engaging content management.
• Drive and manage online sales.
• Manage our full online presence and user experience.
• Create powerful listening skills across all platforms, maximising sales conversions.
• Ensure all listings and the website have visual impact to drive sales.
• Lead the creative style to maximise interest and sales, personally photographing watches in-house.
• Implement consistent marketing campaigns to drive online enquiries and footfall.
• Manage customer interaction and queries.
• Generate opportunities.
• Supplier Management.
• Performance & Reporting.

What They Are Looking For:

They are looking for an experienced and self-driven online Digital Sales & Marketing Manager who takes pride and ownership in their work and is customer-first and driven by results. You’ll be someone who is disciplined, works at pace, and collaborates with the rest of the team to ensure the business runs smoothly and effectively. This role requires a blend of independence, initiative, and collaboration — someone who can both lead on digital activity and support with delivery and customer experience.

You Will Be Someone Who:

• Has a strong background in digital sales and marketing, ideally in a high-ticket/value business.
• Takes ownership and pride in delivering results professionally.
• Possesses exceptional communication, organisational, planning, and implementation skills.
• Can plan as well as execute campaigns from inception to fulfilment, ensuring a differentiated, efficient, and professional customer experience.
• Has experience managing suppliers, compliance, and administrative systems.
• Is proficient with CRMs (ideally Pipedrive & Shopify) and comfortable working with AI systems.
• Possesses a high degree of autonomy and accountability.
• Can build strong relationships and work as part of a small friendly team.