At a Glance
- Tasks: Lead global campaigns and product launches for MP Activewear, ensuring impactful brand storytelling.
- Company: Join a dynamic team at a leading activewear brand focused on innovation and creativity.
- Benefits: Enjoy 25 days annual leave, enhanced pay, gym access, and exclusive staff discounts.
- Other info: Opportunities for professional development and a commitment to diversity and inclusion.
- Why this job: Be at the forefront of activewear marketing and make a real impact in a fast-paced environment.
- Qualifications: Experience in brand marketing, strong storytelling skills, and a passion for activewear or fashion.
The predicted salary is between 50000 - 65000 € per year.
As Senior Brand Manager for MP Activewear, you will bring the brand’s campaigns, collections and product launches to life globally. You will lead the go-to-market strategy for activewear campaigns and product drops, ensuring strong brand storytelling and consistent execution across all channels and markets. Working closely with brand, product, creative and marketing teams, you will ensure every campaign and launch reflects the performance, style and innovation behind MP Activewear. This role is ideal for a creative and strategic marketer with experience in activewear, sportswear or fashion brands who enjoys working in a fast‑paced environment and building brands that connect with consumers.
Responsibilities
- Campaign & Product Launches
- Lead the go-to-market planning for MP Activewear campaigns, collections and product launches
- Develop clear creative briefs outlining campaign objectives, target audience and product positioning
- Create campaign toolkits, including messaging, launch plans and channel strategy
- Work with creative teams to deliver impactful brand campaigns and product storytelling
- Partner with teams across social, performance marketing, CRM, influencer, PR and commercial to deliver campaigns effectively
- Work closely with product and design teams to understand product features, fabrics and performance benefits
- Ensure campaigns are executed across the full marketing funnel – awareness, consideration and conversion
- Global Brand Delivery
- Work with regional teams to adapt campaigns for key international markets
- Ensure all activity remains on‑brand and relevant to local audiences
- Support the delivery of consistent global brand storytelling
- Use consumer data and campaign insights to improve future campaigns
- Monitor activewear and fitness trends, competitor activity and consumer behaviour
- Analyse campaign performance and identify opportunities for optimisation
Qualifications
- Proven experience in Brand Marketing, Creative or Go-To-Market roles, ideally within FMCG, nutrition, fitness, or lifestyle brands
- Background in activewear, sportswear, fashion or lifestyle brands
- Strong experience delivering end‑to‑end campaign launches in a fast‑paced environment
- Excellent stakeholder management skills with the ability to influence cross‑functionally
- Strong storytelling and copywriting skills, with a clear understanding of consumer psychology
- Data‑driven mindset with experience using insights to shape strategy and execution
- Experience within sports nutrition, health & wellness or performance‑led brands
- Exposure to global or multi‑market campaign or product launches
- Understanding of e‑commerce and DTC business models
Enhanced Leave
- 25 days annual leave plus bank holidays
- Enhanced maternity and paternity pay, depending on length of service
- Up to 10 days compassionate leave
- Buy back up to 3 days each year
- Access face‑to‑face and virtual appointments with our in‑house GP
- Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa
- State‑of‑the‑art on‑site gym
- Access to our on‑site physio
Training & Development
- Access bespoke development programmes designed by our in‑house L&D team
- Upskilling programmes delivered in partnership with an industry‑leading training provider
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme
- Subsidised bus pass from Manchester City Centre to our ICON office
- Up to 50% staff discount on THG brands
- On‑site staff shop
- Refer a candidate and receive up to £1,000 when they pass probation
- Anniversary gifts when you hit 5 and 10 years of service
THG is proud to be a Disability Confident and Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and welcomes applications from all sections of the community.
Senior Brand Manager - MP Activewear in Trafford employer: THG
At MP Activewear, we pride ourselves on being an exceptional employer that fosters creativity and innovation in a dynamic environment. Our commitment to employee growth is reflected in our bespoke development programmes and comprehensive benefits, including enhanced leave, access to wellness resources, and generous staff discounts. Join us in Manchester, where you can thrive in a collaborative culture that values diversity and empowers you to make a meaningful impact on global brand storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - MP Activewear in Trafford
✨Tip Number 1
Network like a pro! Reach out to people in the activewear and sportswear industry on LinkedIn. Join relevant groups, attend events, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your past campaigns or projects. Highlight your storytelling skills and how you've successfully launched products in the past. This will help you stand out from the crowd.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest activewear and fitness trends, and be ready to discuss them in interviews. Showing that you’re in tune with the market will demonstrate your passion and knowledge about the industry.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Make sure to tailor your application to reflect your understanding of our brand and how you can contribute to our success in the activewear space.
We think you need these skills to ace Senior Brand Manager - MP Activewear in Trafford
Some tips for your application 🫡
Show Your Creative Side:As a Senior Brand Manager, creativity is key! Make sure your application reflects your unique style and approach to brand storytelling. Use engaging language and examples that showcase your experience in activewear or similar fields.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to highlight your relevant experience in campaign launches and brand management. We want to see how you can bring MP Activewear to life globally!
Highlight Data-Driven Insights:We love a data-driven mindset! In your application, mention how you've used consumer insights to shape strategies in past roles. This will show us you understand the importance of analytics in driving successful campaigns.
Apply Through Our Website:Ready to take the plunge? Make sure to apply through our website for the best chance of getting noticed. We’re excited to see what you can bring to the table!
How to prepare for a job interview at THG
✨Know Your Brand Inside Out
Before the interview, dive deep into MP Activewear's brand values, recent campaigns, and product launches. Understanding their storytelling approach and how they connect with consumers will help you demonstrate your passion and alignment with the brand.
✨Showcase Your Campaign Experience
Prepare specific examples of successful campaigns you've led in the activewear or fashion sectors. Be ready to discuss your role in the go-to-market strategy, how you crafted creative briefs, and the impact of your campaigns on brand performance.
✨Be Data-Driven
Highlight your experience with consumer data and insights. Discuss how you've used analytics to shape strategies and improve campaign performance. This will show that you have a solid understanding of the importance of data in driving marketing decisions.
✨Engage with Stakeholders
Demonstrate your stakeholder management skills by sharing examples of how you've collaborated with cross-functional teams. Talk about how you’ve influenced others to ensure consistent brand messaging and execution across various channels.
