At a Glance
- Tasks: Lead a dynamic CRM team and drive customer engagement through innovative campaigns.
- Company: LOOKFANTASTIC, a leading beauty eCommerce brand with a vibrant culture.
- Benefits: Generous leave, well-being support, gym access, and staff discounts.
- Other info: Exciting opportunities for personal growth and development in a fast-paced environment.
- Why this job: Join us to shape customer experiences and make a real impact in the beauty industry.
- Qualifications: 3+ years in CRM, strong analytical skills, and experience managing campaigns.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for an established CRM Manager to support the delivery of the CRM strategy across the UK and Ireland markets. This role will be responsible for leading a well-organised, ambitious and high-performing CRM team while ensuring the successful delivery of customer communications across email and push notifications.
Responsibilities
- Support the Senior CRM Manager on strategic CRM projects, team development and channel growth.
- Develop monthly CRM plans across email and push notifications that align with the overall LOOKFANTASTIC CRM strategy, balancing commercial objectives with an exceptional customer experience.
- Create, optimise and manage automated customer journeys and workflows to improve engagement, retention and customer lifetime value.
- Own the delivery of monthly activation plans, including campaign briefs, execution and performance wrap-ups.
- Partner with the Retail Media team to maintain a collaborative relationship and review ongoing commercial agreements.
- Lead a test-and-learn programme across CRM channels, including planning, implementation, analysis and recommendations to continuously optimise performance.
- Identify opportunities to improve the customer journey and implement initiatives that enhance customer satisfaction, retention and lifetime value.
- Present CRM performance, insights and recommendations in trading meetings and communicate results confidently to senior stakeholders.
- Manage, coach and develop a high-performing CRM team, ensuring campaigns are delivered to a high standard while supporting individual development and career progression.
- Ensure CRM activity is delivered accurately, on time and in line with brand guidelines and business priorities.
- Keep up to date with CRM best practice, industry trends, consumer behaviour and relevant legislation.
Qualifications
- 3+ years’ experience in a CRM role, with direct line management experience.
- Proven experience using CRM and marketing automation platforms.
- Strong analytical skills with the ability to interpret data and turn insights into actionable recommendations.
- Experience managing multiple campaigns and priorities in a fast-paced environment.
- Confident presenting to and influencing senior stakeholders.
- Excellent communication and stakeholder management skills.
- Highly organised, self-motivated and able to manage multiple projects simultaneously.
- Strong attention to detail.
- Desirable: Experience working across multiple markets.
- Desirable: Beauty, retail or eCommerce CRM experience.
- Desirable: Experience working with loyalty programmes or customer retention initiatives.
Benefits
- 25 days annual leave plus bank holidays.
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
- Well-being support, including access to an in-house GP and the 24/7 Employee Assistance Programme.
- State-of-the-art on-site gym and physiotherapy.
- Other perks: salary-sacrifice scheme for personal tech, subsidised bus pass to ICON office, staff discount on THG brands, on-site staff shop.
THG is proud to be a Disability Confident & Committed employer.
CRM Manager (12m FTC) | LOOKFANTASTIC in Trafford employer: THG
LOOKFANTASTIC is an exceptional employer that prioritises employee well-being and professional growth, offering a vibrant work culture in the heart of the UK and Ireland markets. With generous benefits such as enhanced parental leave, volunteer days, and access to state-of-the-art facilities, employees are empowered to thrive both personally and professionally. The company fosters a collaborative environment where innovative ideas are encouraged, making it an ideal place for those seeking meaningful and rewarding careers in the beauty and eCommerce sectors.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager (12m FTC) | LOOKFANTASTIC in Trafford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with THG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at THG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager (12m FTC) | LOOKFANTASTIC in Trafford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THG:Show us that you’ve done your homework! In your application, briefly mention what you admire about THG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At THG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
