We are seeking a Senior CRM Executive to lead customer acquisition, retention, and loyalty initiatives across our brands.
Responsibilities
- Design and implement CRM strategies to enhance customer acquisition, retention, and loyalty.
- Plan, execute, and optimise multi‑channel CRM campaigns across email, SMS, and push notifications.
- Use customer data for segmentation and personalised communications to diverse customer groups.
- Analyse campaign performance and customer behaviour, providing actionable insights for CRM improvements.
- Collaborate with marketing, trading, brand, and campaign teams to ensure cohesive messaging and business alignment.
- Mentor CRM Executives, offering guidance on best practices and fostering professional growth.
Qualifications
- Minimum 2 years of CRM experience, preferably in retail eCommerce.
- Proficiency with CRM platforms and marketing automation tools.
- Strong analytical skills and experience with data analysis and reporting.
- Excellent verbal and written communication skills, with the ability to create compelling content.
- Ability to design innovative CRM campaigns that engage diverse audiences.
- High level of attention to detail when managing data and executing campaigns.
- Experience with A/B testing and optimisation of CRM initiatives.
- Collaborative mindset, with a track record of working cross‑functionally to deliver results.
Benefits
- Access bespoke development programmes designed by our in‑house L&D team.
- Up‑skilling programme delivered in partnership with an industry‑leading training provider.
- Enhanced leave: 25 days annual leave plus bank holidays, 10‑day compassionate leave, up to 3 buy‑back days each year, and 2 volunteer days after 12 months.
- Well‑being support: access to an in‑house GP, CBT therapist, and 24/7 Employee Assistance Programme.
- On‑site pension, gym, physio, and barber services.
- Salary sacrifice personal tech savings up to 12%.
- Subsidised bus pass from Manchester City Centre to the ICON office.
- Up to 50% staff discount on THG brands, on‑site staff shop.
- Referral bonus up to £1 000 after probation.
- Anniversary gifts for 5 and 10 years of service.
