At a Glance
- Tasks: Create and execute shopper marketing strategies to engage customers across Europe.
- Company: Join THG, a global leader in beauty and sports nutrition ecommerce.
- Benefits: Enjoy 25 days leave, enhanced pay, wellbeing support, and staff discounts.
- Other info: Access bespoke development programmes and enjoy a dynamic work environment.
- Why this job: Shape a new function and drive growth through consumer insights.
- Qualifications: Experience in shopper marketing and strong project management skills required.
The predicted salary is between 50000 - 65000 £ per year.
Responsibilities
- Develop and deliver the Customer & Shopper Marketing Strategy, aligning brand plans with relevant channels to create a clear shopper engagement vision across Europe, with a primary focus on the UK.
- Work closely with UK & EU commercial teams to influence strategic decisions, drive growth and ROI through the development and execution of annual shopper marketing plans and budgets.
- Collaborate with the brand, product, and sales teams to ensure cohesive and fully maximised marketing plans, including input into the NPD process.
- Build strong peer‑to‑peer relationships with key retail partners, creating plans encompassing range, merchandising, NPD, and promotional activities.
- Oversee the effective execution of in‑store and online promotional activities, ensuring efficient implementation and maximised impact.
- Leverage understanding of consumer and shopper behaviour to shape the brand strategy and champion excellence in execution.
Qualifications
- Demonstrable experience in shopper marketing across multiple environments.
- Proven ability to manage and monitor budgets to ensure maximum ROI for shopper marketing activities.
- Strong project management skills with the ability to lead cross‑functional teams.
- Excellent communication skills, both internal and external, to build robust working relationships.
- Experience in developing and executing category management plans.
- Strong proficiency in PowerPoint and Excel.
- Creative thinker with an eye for innovation and new ideas.
- Experience supporting commercial retail teams and influencing strategic decisions.
About the Company
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Why Join Us
As a Shopper Marketing Manager, you will have the unique opportunity to shape and define a newly created function within our growing Nutrition Division. You'll work closely with our UK & EU commercial teams, influencing strategic decisions and driving sustainable business growth through consumer and shopper insights.
Learning & Development
Access bespoke development programmes designed and developed by our in‑house L&D team. Develop your expertise through our upskilling programme delivered in partnership with an industry‑leading training provider.
Benefits
- 25 days annual leave plus bank holidays.
- Enjoy your birthday off on us.
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our in‑house CBT therapist.
- Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- State‑of‑the‑art on‑site gym.
- Access to our on‑site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On‑site staff shop.
- Access on‑site barber.
- Refer someone and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
Shopper Marketing Manager employer: THG
At THG, we pride ourselves on being an exceptional employer, offering a dynamic work environment where innovation thrives. As a Shopper Marketing Manager, you'll benefit from our comprehensive learning and development programmes, generous leave policies, and a strong focus on employee wellbeing, all while playing a pivotal role in shaping our Nutrition Division's strategy across Europe. Join us in Manchester and enjoy unique perks like a state-of-the-art gym, subsidised transport, and significant discounts on our brands, making your career both rewarding and fulfilling.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their shopper marketing strategies and think about how you can contribute. Show them you're not just another candidate; you're the one they need!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight your project management skills and your ability to drive growth through innovative marketing plans.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in shopper marketing. We want to see how your skills align with our needs, especially in developing strategies that drive growth and ROI.
Showcase Your Creativity:As a creative thinker, don’t shy away from sharing innovative ideas in your application. We love fresh perspectives, so let us know how you can bring new concepts to the table for our shopper marketing plans.
Highlight Your Project Management Skills:We’re looking for someone who can lead cross-functional teams effectively. Be sure to mention any relevant project management experience and how you've successfully executed marketing plans in the past.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to review your application and get you one step closer to joining our team!
How to prepare for a job interview at THG
✨Know Your Shopper Marketing Inside Out
Make sure you brush up on the latest trends and strategies in shopper marketing. Be ready to discuss how you've successfully developed and executed marketing plans in the past, especially in relation to budget management and ROI.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, prepare examples of how you've built strong relationships with cross-functional teams. Highlight any experiences where your collaboration led to successful outcomes in marketing campaigns.
✨Demonstrate Your Project Management Prowess
Be prepared to talk about specific projects you've managed, focusing on your ability to lead teams and deliver results. Use metrics to illustrate your success and show how you kept everything on track and within budget.
✨Bring Your Creative Ideas to the Table
As a creative thinker, think of innovative ideas that could enhance shopper engagement. During the interview, share these ideas and explain how they align with the company's goals, particularly in the context of the UK market.
