At a Glance
- Tasks: Drive email marketing strategies and enhance customer engagement through data-driven insights.
- Company: Join THG Beauty, a global leader in e-commerce for beauty and nutrition.
- Benefits: Enjoy competitive salary, 25 days leave, and wellness support.
- Other info: Opportunities for career growth and personal development in a vibrant environment.
- Why this job: Be part of a dynamic team shaping the future of beauty retail.
- Qualifications: 2-3 years in CRM with strong analytical and communication skills.
The predicted salary is between 35000 - 45000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Who is Cult Beauty?
Well, we’re a beauty‑obsessed team who share a common goal – to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever‑lusted‑after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status‑quo – both in our industry and society.
Why be a Senior CRM Executive at THG Beauty?
We’re looking for a proactive and results‑driven CRM specialist with the capability to operate at Senior CRM Executive level, to support the Senior CRM Manager in delivering a successful CRM growth strategy. With a commercial and creative mind, you will be part of a dynamic, innovative team that values creativity, collaboration, and data‑driven strategies to achieve monthly revenue targets and channel KPIs. With a strong understanding of customer data, you will be confident using analytics to develop customer engagement and drive commercial value. This is a unique and exciting opportunity to join the CRM team during a key period of growth.
As a Senior CRM Executive you’ll:
- Manage the end‑to‑end process for email marketing communications, including developing, briefing, building, subject line ideation and scheduling; championing personalisation and continually optimising with test‑and‑learn activity.
- End‑to‑end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation & deliverability.
- Responsible for driving a strategic segmentation plan, to target, retain, and increase the value of customers.
- Support the wider CRM team to achieve the monthly revenue targets and channel KPIs, across multiple markets.
- A reactive mindset to identify gaps or opportunities and propose solutions.
- Own, develop and launch new email franchises, including template development, testing and success measurement – launch automated CRM campaigns, working cross‑functionally to uphold seamless customer journeys.
- Championing CRM best‑practice through the use of dynamic content, personalisation and exploring ESP functionality.
- Implement a robust A/B testing roadmap to drive improvement in email engagement.
- Cascade monthly campaign plans to the wider business through engaging presentations.
- Support Senior CRM Manager on rollout of all partnership marketing media requests for CRM activities.
- Mentor CRM Executive to support their development.
Reporting:
- Daily, weekly & monthly reporting against key KPIs.
- Analyse campaigns results, drive actionable insights and recommendations.
- Ad‑hoc reporting to support reactive initiatives and drive continuous growth.
- Confidently present findings to the wider business both verbally and via email.
- Ongoing awareness of competitor activity.
What skills and experience do I need for this role?
- 2‑3 years in a CRM role with experience working with ESPs and dynamic content providers.
- Experience in creating email campaigns, including triggered multi‑touch journeys across email and other CRM channels.
- Experience in understanding data and building segments of customers.
- Strong understanding of e‑commerce marketing and the beauty industry.
- Digitally minded with an innate understanding of mobile‑first behaviours.
- Strategic thinker who can translate top line objectives into initiatives that can drive results.
- Confident using data including data mining and analysis.
- Highly articulate and confident communicator, both written and verbally.
- Ability to work with multiple stakeholders in a fast‑paced environment.
- Self‑motivated multi‑tasker able to handle multiple projects with good time‑management.
- Commercially aware, pro‑active and able to show initiative.
- Great attention to detail and organisational skills.
What’s in it for me?
Career Development: Access bespoke development programmes that have been designed and developed by our in‑house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.
Enhanced Leave: 25 days annual leave plus bank holidays. Enjoy your day off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12‑months.
Wellbeing Support: Access face‑to‑face and virtual appointments with our in‑house GP. Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks: Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Up to 50% staff discount on THG brands. Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. Anniversary gifts when you hit 5 and 10 years of service.
Disability Confident Employer: THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
Diversity and Inclusion: THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Senior CRM Executive: Email Growth & Personalisation employer: THG
At THG Beauty, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a Senior CRM Executive, you'll benefit from tailored career development programmes, generous leave policies, and a supportive environment that encourages personal growth and innovation. Join us in Manchester, where your contributions will directly impact our mission to redefine beauty retail and engage with a diverse community of passionate professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive: Email Growth & Personalisation
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and e-commerce industry on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your email campaigns and CRM strategies. This is your chance to demonstrate your creativity and data-driven approach, which are key for the Senior CRM Executive role.
✨Tip Number 3
Prepare for the interview by researching THG Beauty and its brands. Understand their mission and values, and think about how your experience aligns with their goals. Bring ideas on how you can contribute to their CRM growth strategy!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the THG team. Let’s get you that dream job!
We think you need these skills to ace Senior CRM Executive: Email Growth & Personalisation
Some tips for your application 🫡
Show Your Passion for Beauty:When writing your application, let your love for the beauty industry shine through! Share why you're excited about working with brands like Cult Beauty and how you can contribute to our mission of being the most trusted beauty retailer.
Tailor Your Experience:Make sure to highlight your relevant experience in CRM and email marketing. Use specific examples that demonstrate your skills in managing campaigns, personalisation, and data analysis. We want to see how your background aligns with what we do!
Be Creative and Engaging:Your written application is your first chance to impress us, so don’t hold back on creativity! Use a friendly tone and engaging language that reflects our brand's personality. Remember, we’re all about intelligent beauty and innovation!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re serious about joining our team at THG Beauty!
How to prepare for a job interview at THG
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially around email marketing and personalisation strategies. Be ready to discuss your experience with ESPs and how you've used data to drive customer engagement in previous roles.
✨Showcase Your Creativity
THG Beauty values creativity, so come prepared with examples of innovative email campaigns you've developed. Think about how you can demonstrate your ability to think outside the box when it comes to engaging customers and driving results.
✨Be Data-Driven
Since this role requires a strong understanding of customer data, be ready to talk about how you've used analytics to inform your strategies. Prepare to discuss specific metrics you've tracked and how you've used insights to optimise campaigns.
✨Engage with the Team Spirit
THG Beauty is all about collaboration, so highlight your experience working cross-functionally. Share examples of how you've successfully partnered with other teams to achieve common goals, and show that you're a team player who thrives in a fast-paced environment.
