At a Glance
- Tasks: Drive CRM strategies, manage email campaigns, and analyse data for impactful results.
- Company: Join a dynamic beauty tech company that values creativity and collaboration.
- Benefits: Enjoy 25 days leave, wellness support, and career development opportunities.
- Other info: Be part of a diverse team committed to inclusivity and personal growth.
- Why this job: Make a real impact in the beauty industry while growing your skills.
- Qualifications: 2-3 years in CRM, strong data analysis, and e-commerce marketing experience.
The predicted salary is between 35000 - 45000 € per year.
We’re looking for a proactive and results‑driven CRM specialist to operate at Senior CRM Executive level, supporting the Senior CRM Manager in delivering a successful CRM growth strategy. With a commercial and creative mind, you’ll be part of a dynamic, innovative team that values creativity, collaboration and data‑driven strategies to achieve monthly revenue targets and channel KPIs.
Responsibilities
- Manage the end‑to‑end process for email marketing communications, including developing, briefing, building, subject line ideation and scheduling; champion personalisation and continually optimise with test‑and‑learn activity.
- End‑to‑end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation and deliverability.
- Drive a strategic segmentation plan to target, retain and increase the value of customers.
- Support the wider CRM team to achieve monthly revenue targets and channel KPIs across multiple markets, identifying gaps or opportunities and proposing solutions.
- Own, develop and launch new email franchises, including template development, testing and success measurement.
- Launch automated CRM campaigns, working cross‑functionally to uphold seamless customer journeys.
- Champion CRM best‑practice through the use of dynamic content, personalisation and exploring ESP functionality.
- Implement a robust A/B testing roadmap to drive improvement in email engagement.
- Cascade monthly campaign plans to the wider business through engaging presentations.
- Support Senior CRM Manager on rollout of partnership marketing media requests for CRM activities.
- Mentor CRM Executive to support their development.
Reporting
- Daily, weekly and monthly reporting against key KPIs.
- Analyse campaign results, drive actionable insights and recommendations.
- Communicate findings clearly through ad‑hoc reporting to support reactive initiatives and drive continuous growth.
- Present findings to the wider business both verbally and via email.
- Maintain ongoing awareness of competitor activity.
Skills & Experience
- 2‑3 years in a CRM role with experience working with ESPs and dynamic content providers.
- Experience in creating email campaigns, including triggered multi‑touch journeys across email and other CRM channels.
- Experience in understanding data and building customer segments.
- Strong understanding of e‑commerce marketing and the beauty industry.
- Digitally minded with an innate understanding of mobile‑first behaviours.
- Strategic thinker who can translate top‑line objectives into initiatives that drive results.
- Confident using data, including data mining and analysis.
- Highly articulate and confident communicator, both written and verbally.
- Ability to work with multiple stakeholders in a fast‑paced environment.
- Self‑motivated multi‑tasker able to handle multiple projects with good time management.
- Commercially aware, proactive and able to show initiative.
- Great attention to detail and organisational skills.
Benefits
- Access bespoke development programmes designed by our in‑house L&D team.
- Continued development through our upskilling programme delivered in partnership with an industry‑leading training provider.
- 25 days annual leave plus bank holidays.
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Up to 50% staff discount on THG brands.
- Refer a candidate and receive up to £1000 when they pass probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident, Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and welcomes applications from all sections of the community.
Senior CRM Executive | Cult Beauty employer: THG
At THG Beauty, we pride ourselves on being an exceptional employer that fosters a vibrant and innovative work culture. Our commitment to employee growth is evident through bespoke development programmes and a supportive environment that champions creativity and collaboration. With generous benefits including enhanced leave, wellbeing support, and significant staff discounts, we ensure our team members feel valued and empowered to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive | Cult Beauty
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and CRM space on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for those interviews! Research Cult Beauty’s recent campaigns and be ready to discuss how your skills can help them hit their revenue targets. Show them you’re not just another candidate, but someone who’s genuinely interested in their success.
✨Tip Number 3
Don’t forget to showcase your creativity! Bring examples of past email campaigns or CRM strategies you’ve worked on. Visuals can really help demonstrate your impact and get you noticed.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Cult Beauty.
We think you need these skills to ace Senior CRM Executive | Cult Beauty
Some tips for your application 🫡
Show Off Your CRM Skills:Make sure to highlight your experience in CRM roles, especially with email campaigns and data analysis. We want to see how you've driven results in previous positions, so don’t hold back on the details!
Be Creative with Your Application:Since we're all about creativity at StudySmarter, let your personality shine through in your application. Use engaging language and maybe even a unique format to stand out from the crowd!
Tailor Your CV and Cover Letter:Don’t just send a generic CV! Tailor it to reflect the skills and experiences that match the Senior CRM Executive role. We love seeing candidates who take the time to align their application with our needs.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets into the right hands quickly!
How to prepare for a job interview at THG
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around email marketing and customer segmentation. Be ready to discuss your previous experiences with ESPs and how you've used data to drive results in your past roles.
✨Show Off Your Creativity
Since the role values creativity, think of innovative ideas for email campaigns or customer engagement strategies that you can share during the interview. Bring examples of how you've championed personalisation and dynamic content in your previous work.
✨Prepare for Data Discussions
Be prepared to talk about how you've analysed campaign results and driven actionable insights. Have a few examples ready where your data-driven decisions led to improved engagement or revenue, as this will show your strategic thinking.
✨Engage with the Team Spirit
This role involves collaboration, so be ready to discuss how you've worked with cross-functional teams in the past. Highlight your ability to communicate findings clearly and how you've supported team members, as this will demonstrate your fit within their dynamic environment.
