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- Tasks: Lead brand marketing strategies and campaigns to drive growth and engagement.
- Company: Join THG, a global leader in beauty and sports nutrition with iconic brands like LOOKFANTASTIC.
- Benefits: Enjoy 25 days off, enhanced leave, wellbeing support, and exclusive staff discounts.
- Why this job: Shape the future of beauty marketing while working in a dynamic, inclusive environment.
- Qualifications: Experience in brand marketing and a passion for beauty and consumer insights are essential.
- Other info: THG values diversity and is committed to creating an inclusive workplace.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Senior Brand Marketing Manager | LOOKFANTASTIC
Join to apply for the Senior Brand Marketing Manager | LOOKFANTASTIC role at THG.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster.
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty\’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
About The Role
As Senior Brand Marketing Manager, you will play a pivotal role in shaping and executing the strategic direction of the brand. Working at the intersection of customer insight, commercial planning, and creative execution, you’ll champion long‑term brand growth while ensuring near‑term marketing activity delivers against business priorities. You’ll lead strategic initiatives that deepen audience understanding and enhance brand relevance.
Main Duties & Responsibilities
- Lead the development of annual and campaign‑level brand marketing strategies that align with commercial objectives and customer needs.
- Translate brand positioning into actionable marketing plans across all customer touchpoints.
- Support the definition of long‑term brand architecture and market positioning.
- Maintain a strong understanding of the competitive landscape and cultural context, identifying white space opportunities for brand growth.
- Work closely with creative, content, media, and channel teams to ensure brand consistency and optimise for awareness and preference amongst our target market.
- Lead briefing processes across departments to maintain strategic clarity – optimising for brand building activity and campaigns that are commercially sound and customer‑centric.
- Lead mid‑to‑upper‑funnel campaign planning, working with performance teams to ensure optimal channel mix and brand impact.
- Identify and deliver strategic brand partnerships and collaborations that elevate awareness, consideration, and cultural relevance.
- Align with the commercial marketing teams to leverage brand partner funding to further amplify brand spend & deliver best‑in‑class co‑marketing for brand partners.
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12‑months.
Wellbeing Support
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our in‑house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) provided by Bupa.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Up to 50% staff discount on THG brands.
- Referral programme: refer someone and get up to ÂŁ1,000 when they pass probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG Commitment Statements
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG, please contact one of our Talent teams to discuss further.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
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Senior Brand Marketing Manager | LOOKFANTASTIC employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Marketing Manager | LOOKFANTASTIC
✨Tip Number 1
Familiarise yourself with the beauty and e-commerce landscape. Understanding current trends, key players, and consumer behaviour will help you speak confidently about how you can contribute to Lookfantastic's brand strategy.
✨Tip Number 2
Network with professionals in the beauty marketing sector. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the Senior Brand Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific examples of successful brand campaigns you've led. Highlight your ability to translate brand positioning into actionable marketing plans, as this is crucial for the role at Lookfantastic.
✨Tip Number 4
Research Lookfantastic’s recent marketing initiatives and partnerships. Being able to reference these in your discussions will demonstrate your genuine interest in the company and its strategic direction.
We think you need these skills to ace Senior Brand Marketing Manager | LOOKFANTASTIC
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Lookfantastic's brand values and market positioning. Familiarise yourself with their product offerings and recent marketing campaigns to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in brand marketing, particularly in developing strategies that align with commercial objectives. Use specific examples of past campaigns you've led or contributed to.
Showcase Analytical Skills: As the role requires a strong understanding of customer insights and competitive landscapes, include examples of how you've used data to inform marketing decisions and drive brand growth in previous roles.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of the beauty industry and how you can contribute to Lookfantastic's goals. Be sure to connect your skills with the specific responsibilities outlined in the job description.
How to prepare for a job interview at THG
✨Understand the Brand
Before your interview, take the time to research Lookfantastic and THG's brand values, mission, and recent campaigns. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Thinking
As a Senior Brand Marketing Manager, you'll need to think strategically. Prepare examples of past campaigns you've led, focusing on how you developed strategies that aligned with commercial objectives and customer needs.
✨Highlight Collaborative Skills
This role requires working closely with various teams. Be ready to discuss how you've successfully collaborated with creative, content, and media teams in the past to ensure brand consistency and optimise marketing efforts.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about potential challenges in brand marketing and how you would approach them, especially in relation to audience understanding and market positioning.
