At a Glance
- Tasks: Lead shopper marketing strategy and collaborate with teams to drive growth across Europe.
- Company: Join THG, a global leader in beauty and sports nutrition ecommerce.
- Benefits: Enjoy 25 days annual leave, bespoke development programmes, and competitive salary.
- Other info: Dynamic role with opportunities for creativity and innovation in a growing division.
- Why this job: Shape a new function and influence strategic decisions for sustainable business growth.
- Qualifications: Experience in shopper marketing, strong project management, and excellent communication skills.
The predicted salary is between 50000 - 65000 £ per year.
Responsibilities
- Develop and deliver the Customer & Shopper Marketing Strategy, aligning brand plans with relevant channels to create a clear shopper engagement vision across Europe, with a primary focus on the UK.
- Work closely with UK & EU commercial teams to influence strategic decisions, drive growth and ROI through the development and execution of annual shopper marketing plans and budgets.
- Collaborate with the brand, product, and sales teams to ensure cohesive and fully maximised marketing plans, including input into the NPD process.
- Build strong peer‑to‑peer relationships with key retail partners, creating plans encompassing range, merchandising, NPD, and promotional activities.
- Oversee the effective execution of in‑store and online promotional activities, ensuring efficient implementation and maximised impact.
- Leverage understanding of consumer and shopper behaviour to shape the brand strategy and champion excellence in execution.
Qualifications
- Demonstrable experience in shopper marketing across multiple environments.
- Proven ability to manage and monitor budgets to ensure maximum ROI for shopper marketing activities.
- Strong project management skills with the ability to lead cross‑functional teams.
- Excellent communication skills, both internal and external, to build robust working relationships.
- Experience in developing and executing category management plans.
- Strong proficiency in PowerPoint and Excel.
- Creative thinker with an eye for innovation and new ideas.
- Experience supporting commercial retail teams and influencing strategic decisions.
About the Company
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Why Join Us
As a Shopper Marketing Manager, you will have the unique opportunity to shape and define a newly created function within our growing Nutrition Division. You'll work closely with our UK & EU commercial teams, influencing strategic decisions and driving sustainable business growth through consumer and shopper insights.
Learning & Development
Access bespoke development programmes designed and developed by our in‑house L&D team. Develop your expertise through our upskilling programme delivered in partnership with an industry‑leading training provider.
Benefits
25 days annual leave plus
Shopper Marketing Manager in Sale employer: THG
At THG, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Shopper Marketing Manager, you will benefit from bespoke development programmes and upskilling opportunities, all while working in a vibrant environment that values your contributions to our mission of leading the global ecommerce market in beauty and sports nutrition. With 25 days of annual leave and a focus on employee growth, THG is committed to providing a rewarding and meaningful career path for its team members.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager in Sale
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with THG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at THG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Manager in Sale
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THG:Show us that you’ve done your homework! In your application, briefly mention what you admire about THG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At THG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
