At a Glance
- Tasks: Lead customer acquisition and retention initiatives across our brands with innovative CRM strategies.
- Company: Join a dynamic retail eCommerce company focused on customer loyalty and engagement.
- Benefits: Enjoy 25 days annual leave, bespoke development programmes, and up-skilling opportunities.
- Other info: Collaborative environment with opportunities for professional growth and mentorship.
- Why this job: Make a real impact by enhancing customer experiences and driving brand loyalty.
- Qualifications: 2+ years of CRM experience and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
We are seeking a Senior CRM Executive to lead customer acquisition, retention, and loyalty initiatives across our brands.
Responsibilities:
- Design and implement CRM strategies to enhance customer acquisition, retention, and loyalty.
- Plan, execute, and optimise multi‑channel CRM campaigns across email, SMS, and push notifications.
- Use customer data for segmentation and personalised communications to diverse customer groups.
- Analyse campaign performance and customer behaviour, providing actionable insights for CRM improvements.
- Collaborate with marketing, trading, brand, and campaign teams to ensure cohesive messaging and business alignment.
- Mentor CRM Executives, offering guidance on best practices and fostering professional growth.
Qualifications:
- Minimum 2 years of CRM experience, preferably in retail eCommerce.
- Proficiency with CRM platforms and marketing automation tools.
- Strong analytical skills and experience with data analysis and reporting.
- Excellent verbal and written communication skills, with the ability to create compelling content.
- Ability to design innovative CRM campaigns that engage diverse audiences.
- High level of attention to detail when managing data and executing campaigns.
- Experience with A/B testing and optimisation of CRM initiatives.
- Collaborative mindset, with a track record of working cross‑functionally to deliver results.
Benefits:
- Access bespoke development programmes designed by our in‑house L&D team.
- Up‑skilling programme delivered in partnership with an industry‑leading training provider.
- Enhanced leave: 25 days annual leave plus.
CRM Executive in Sale employer: THG
As a Senior CRM Executive at our company, you will thrive in a dynamic and supportive work environment that prioritises employee growth and development. With access to bespoke training programmes and a collaborative culture, you will have the opportunity to lead innovative CRM initiatives while enjoying enhanced benefits such as 25 days of annual leave. Join us in a location that fosters creativity and teamwork, making it an excellent place for meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Sale
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with THG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at THG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive in Sale
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THG:Show us that you’ve done your homework! In your application, briefly mention what you admire about THG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At THG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
