At a Glance
- Tasks: Lead global campaigns and product launches for MP Activewear, ensuring impactful brand storytelling.
- Company: Join THG, a dynamic global ecommerce group in beauty and sports nutrition.
- Benefits: Enjoy 25 days annual leave, enhanced pay, wellbeing support, and staff discounts.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Be part of a creative team that connects brands with consumers in the activewear space.
- Qualifications: Experience in brand marketing, strong storytelling skills, and a data-driven mindset required.
The predicted salary is between 36000 - 60000 £ per year.
As Senior Brand Manager for MP Activewear, you will be responsible for bringing the brand's campaigns, collections and product launches to life globally. You will lead the go-to-market strategy for activewear campaigns and product drops, ensuring strong brand storytelling and consistent execution across all channels and markets. Working closely with teams across brand, product, creative and marketing, you will ensure every campaign and launch reflects the performance, style and innovation behind MP Activewear. This role is ideal for a creative and strategic marketer with experience in activewear, sportswear or fashion brands, who enjoys working in a fast-paced environment and building brands that connect with consumers.
Responsibilities
- Lead the go-to-market planning for MP Activewear campaigns, collections and product launches
- Develop clear creative briefs outlining campaign objectives, target audience and product positioning
- Create campaign toolkits, including messaging, launch plans and channel strategy
- Work with creative teams to deliver impactful brand campaigns and product storytelling
- Partner with teams across social, performance marketing, CRM, influencer, PR and commercial to deliver campaigns effectively
- Work closely with product and design teams to understand product features, fabrics and performance benefits
- Ensure campaigns are executed across the full marketing funnel - awareness, consideration and conversion
- Work with regional teams to adapt campaigns for key international markets
- Ensure all activity remains on-brand and relevant to local audiences
- Support the delivery of consistent global brand storytelling
- Use consumer data and campaign insights to improve future campaigns
- Monitor activewear and fitness trends, competitor activity and consumer behaviour
- Analyse campaign performance and identify opportunities for optimisation
Qualifications & Experience
- Proven experience in Brand Marketing, Creative or Go-To-Market roles, ideally within FMCG, nutrition, fitness, or lifestyle brands.
- Background in activewear, sportswear, fashion or lifestyle brands
- Strong experience delivering end-to-end campaign launches in a fast-paced environment.
- Excellent stakeholder management skills with the ability to influence cross-functionally.
- Strong storytelling and copywriting skills, with a clear understanding of consumer psychology.
- Data-driven mindset with experience using insights to shape strategy and execution.
Desirable
- Experience within sports nutrition, health & wellness or performance-led brands.
- Exposure to global or multi-market campaign or product launches.
- Understanding of e-commerce and DTC business models.
Perks & Benefits
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays. Don't want to work on your birthday? We don't either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
- Wellbeing Support: Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Anniversary gifts when you hit 5 and 10 years of service.
Brand Manager (MP Activewear in Sale employer: THG
At THG, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. As a Senior Brand Manager for MP Activewear, you'll benefit from bespoke development programmes, enhanced leave policies, and access to state-of-the-art facilities, all while working in a fast-paced environment that encourages personal and professional growth. Join us in Manchester, where our commitment to innovation and employee wellbeing makes every day rewarding and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager (MP Activewear in Sale
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at THG or in activewear. A friendly chat can open doors and give you insider info on the company culture and what they really value.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring examples of your past campaigns or projects. Make sure to highlight how you brought brands to life and connected with consumers.
✨Tip Number 3
Be data-driven! Prepare to discuss how you've used consumer insights to shape your strategies. This will show that you understand the importance of analytics in driving successful campaigns.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the THG family.
We think you need these skills to ace Brand Manager (MP Activewear in Sale
Some tips for your application 🫡
Show Your Creative Side:As a Brand Manager, creativity is key! Make sure your application reflects your unique style and storytelling ability. Use engaging language and examples that showcase your experience in activewear or similar brands.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to highlight how your skills align with the specific responsibilities of the role. Mention your experience with go-to-market strategies and campaign launches to grab our attention!
Data-Driven Insights Matter:We love a candidate who can back up their ideas with data! Include any relevant metrics or insights from past campaigns that demonstrate your ability to analyse performance and optimise strategies. It shows you’re not just creative, but also strategic.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at THG!
How to prepare for a job interview at THG
✨Know Your Brand Inside Out
Before the interview, dive deep into MP Activewear's brand values, recent campaigns, and product offerings. Understanding their storytelling approach will help you align your answers with their vision and demonstrate your passion for the brand.
✨Showcase Your Campaign Experience
Prepare specific examples of successful campaigns you've led in the activewear or fashion sectors. Highlight your role in the go-to-market strategy, creative brief development, and how you adapted campaigns for different markets. This will show your hands-on experience and strategic thinking.
✨Be Data-Driven
Familiarise yourself with key metrics that matter in brand marketing, such as conversion rates and consumer insights. Be ready to discuss how you've used data to optimise campaigns in the past, as this aligns perfectly with the role's requirements.
✨Engage with Stakeholders
Think about how you've collaborated with cross-functional teams in previous roles. Prepare to share examples of how you influenced stakeholders and ensured consistent brand messaging across channels. This will highlight your excellent stakeholder management skills.
