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- Tasks: Join our Paid Media Team to create and optimise PPC campaigns across major platforms.
- Company: Cult Beauty, a fast-growing brand with a dynamic and collaborative culture.
- Benefits: Enjoy 25 days annual leave, enhanced pay, wellbeing support, and exclusive staff discounts.
- Why this job: Make an impact in a creative role while developing your skills in a supportive environment.
- Qualifications: Experience with Google and Microsoft Ads, strong analytical skills, and a creative mindset.
- Other info: Access bespoke development programmes and thrive in a vibrant workplace.
The predicted salary is between 28800 - 43200 £ per year.
We are seeking a passionate, detail-oriented, and data-driven PPC Executive to join our Paid Media Team. This is a fast-growing, dynamic environment where analytical mindset, creativity, and enthusiasm will contribute to the growth of our global paid search campaigns.
Responsibilities
- Assist in the creation, management, and optimisation of PPC campaigns across platforms like Google Ads and Microsoft Advertising.
- Analyse campaign performance, translating insights into actionable recommendations to enhance ROAS and efficiency.
- Develop compelling ad copy and creatives tailored to specific target audiences, ensuring alignment with the brand\’s tone of voice.
- Support the PPC team with weekly launches of new brands, products, and promotions.
- Conduct thorough keyword research and perform negative keyword mining using Search Query Reports.
- Carry out regular campaign health checks, ensuring optimal performance, identifying account opportunities and expansion. Support the delivery of weekly and monthly reports with context around performance.
- Collaborate with wider teams across SEO, Ecom, Brand and Design.
- Stay updated on the latest paid search trends, products, and services to ensure our strategy remains cutting-edge.
Qualifications
- Proven experience in creating and managing campaigns on Google and Microsoft Ads.
- A background in running Shopping campaigns and understanding of bidding tools such as SA360.
- A blend of analytical and creative thinking, with a strong eye for detail and a problem-solving mindset.
- Proficiency in data-driven approaches with excellent analytical skills and a strong command of Excel.
- Ability to thrive under pressure, manage tight deadlines, and maintain strong relationships with internal and external stakeholders.
- A proactive and enthusiastic approach to learning, research, and taking initiative.
Benefits
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays. Don’t want to work on your birthday? Your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12 months.
- Wellbeing Support: In-house GP, CBT therapist, 24/7 EAP (Bupa), on-site gym, and on-site physio.
- Other Perks: Tech salary sacrifice, subsidised bus pass, up to 50% staff discount on THG brands, on-site shop and barber, and referral bonuses.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
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PPC Executive | Cult Beauty employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive | Cult Beauty
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Cult Beauty. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a mini PPC campaign or a case study showcasing your analytical and creative prowess. Bring it along to interviews to demonstrate your hands-on experience.
✨Tip Number 3
Stay updated on trends! Follow PPC blogs, join forums, and engage with communities. This will not only boost your knowledge but also give you great talking points during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll be one step closer to joining our dynamic team at Cult Beauty!
We think you need these skills to ace PPC Executive | Cult Beauty
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for PPC shine through in your application. We want to see that you're not just ticking boxes but genuinely excited about the role and the impact you can make on our campaigns.
Be Detail-Oriented: Since we're looking for someone who’s detail-oriented, make sure your application is free from typos and errors. A clean, well-structured application reflects your attention to detail, which is crucial for managing PPC campaigns.
Highlight Your Analytical Skills: We love data-driven thinkers! Make sure to showcase your analytical skills and any relevant experience with tools like Google Ads and Excel. Share specific examples of how you've used data to drive campaign success in the past.
Tailor Your Application: Don’t send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. This shows us that you’ve done your homework and are serious about joining our team.
How to prepare for a job interview at THG
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads and Microsoft Advertising. Be ready to discuss your previous campaigns, the strategies you used, and the results you achieved. This shows that you’re not just familiar with the tools but also know how to leverage them effectively.
✨Show Off Your Analytical Skills
Prepare to talk about how you've analysed campaign performance in the past. Bring examples of how you translated data into actionable insights. This will demonstrate your analytical mindset and your ability to enhance ROAS, which is crucial for the role.
✨Get Creative with Ad Copy
Think about some compelling ad copy you’ve created before. Be ready to share examples that align with a brand's tone of voice. Creativity is key in this role, so showing your flair for writing engaging ads can really set you apart.
✨Stay Updated on Trends
Research the latest trends in paid search and be prepared to discuss them. Showing that you’re proactive about staying informed will highlight your enthusiasm for the industry and your commitment to keeping the company’s strategy cutting-edge.