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- Tasks: Lead creative strategies for performance marketing across platforms like TikTok, YouTube, and more.
- Company: Join THG, a global leader in beauty and sports nutrition with a vibrant team culture.
- Benefits: Enjoy 25 days annual leave, enhanced pay, wellbeing support, and exclusive staff discounts.
- Why this job: Be at the forefront of innovative marketing campaigns and make a real impact.
- Qualifications: Creative vision, analytical skills, and experience with digital advertising platforms.
- Other info: Dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
We are seeking a highly skilled and motivated Performance Creative Lead to join our dynamic Paid Media team. The ideal candidate will be responsible for developing and delivering creative strategy and concepts for performance-based marketing campaigns across multiple platforms such as Meta, TikTok, Snapchat, YouTube, and TV. This role blends strong creative capabilities with analytical skills and a solid understanding of digital advertising platforms to drive engagement and conversions.
Responsibilities
- Paid Creative Strategy Development: Collaborate with marketing teams to develop innovative and effective creative strategies for brand and performance-based campaigns. Analyze market trends, competitor and audience insights to inform creative direction across platforms including Meta, TikTok, Snapchat, Google, YouTube, and CTV. Develop and implement paid advertising guidelines for use across the business (Meta, TikTok, Google, YouTube). Work closely with cross-functional teams to ensure cohesive and effective creative delivery for BAU, campaign, and key seasonality periods. Manage key stakeholder relationships across brand projects that align with paid campaigns (e.g., Masterbrand/Origin/Marvel). Present creative concepts and performance reports to stakeholders.
- Campaign Execution: Ensure all creative assets align with brand guidelines and campaign objectives. Serve as the key liaison between the brand and paid teams, overseeing end-to-end campaign delivery while ensuring adherence to platform best practices, size specifications, and requirements. Support the paid team where needed on campaigns, audience, and ad builds.
- Performance Analysis and Optimization: Monitor and analyse the performance of creative assets using data-driven metrics and analytics tools. Training will be provided. Support paid team on bi-weekly, monthly, and project-based creative reporting.
- A/B Testing and Experimentation: Support the paid team on A/B testing strategies to evaluate the effectiveness of different creative concepts and hook approaches. Experiment with new formats, styles, and messaging to discover innovative ways to engage the target audience.
- Technical Skills: Proficiency in creative concept and brief writing, storyboarding with internal and external teams. Understanding of digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
- Creative and Analytical Skills: Strong creative vision and the ability to produce compelling visual and written content. Intermediate analytical skills with the ability to interpret performance data and make informed decisions.
- Communication and Collaboration: Strong written and verbal communication skills. Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio includes leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty, forming our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we are powered by a team of over 2,500 people who work together, lead by example, and think BIG.
What are you waiting for? THG Nutrition & Wellness is home to trusted brands in wellbeing and nutrition, including Myprotein, MyVegan, Myvitamins, and MP Activewear. We aim to be the world\\\’s most empowering health movement, championing healthier, more active lives. Our values drive us daily: we break boundaries, are a force for good, and keep it real.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process to enable you to perform to the best of your ability.
Benefits
- Access bespoke development programmes designed by our in-house L&D team.
- Continued development through our upskilling programme with an industry-leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays; extra days off on special occasions.
- Enhanced maternity and paternity pay, depending on length of service; up to 10 days compassionate leave; buy back up to 3 days each year; unlock 2 days volunteer leave after 12 months.
- Wellbeing Support: on-site GP (face-to-face and virtual), in-house CBT therapist, 24/7 EAP via Bupa; state-of-the-art on-site gym; on-site physio.
- Other Perks: save up to 12% on personal tech via salary sacrifice; subsidised bus pass; up to 50% staff discount on THG brands; on-site shop and barber; refer a candidate and receive up to £1000 on successful probation.
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Performance Creative Lead (Paid) - THG Nutrition employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Creative Lead (Paid) - THG Nutrition
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, make sure they’re visually engaging and aligned with the brand’s voice. Use examples from your past work to demonstrate your skills.
✨Tip Number 3
Be data-savvy! Brush up on your analytical skills and be ready to discuss how you’ve used data to drive creative decisions in previous roles. This will show you understand the performance side of creative work.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at THG Nutrition.
We think you need these skills to ace Performance Creative Lead (Paid) - THG Nutrition
Some tips for your application 🫡
Show Off Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique ideas. Remember, we’re looking for someone who can think outside the box, so don’t hold back!
Tailor Your Application: Make sure to customise your application to fit the Performance Creative Lead role. Highlight your experience with digital advertising platforms and any relevant campaigns you've worked on. We want to see how you can bring value to our team!
Be Data-Driven: Since this role involves performance analysis, include examples of how you've used data to inform your creative decisions in past projects. Show us that you can blend creativity with analytical skills – it’s a winning combo!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our awesome team at THG Nutrition!
How to prepare for a job interview at THG
✨Know Your Platforms
Make sure you’re well-versed in the digital advertising platforms mentioned in the job description, like Meta, TikTok, and YouTube. Familiarise yourself with their best practices and recent trends, as this will show your potential employer that you’re not just creative but also strategically savvy.
✨Showcase Your Creative Process
Prepare to discuss your creative strategy development process. Bring examples of past campaigns where you’ve collaborated with teams to create effective performance-based marketing. Highlight how you used data to inform your creative decisions, as this role requires a blend of creativity and analytical skills.
✨Be Ready for A/B Testing Talk
Since A/B testing is a key part of the role, come prepared with examples of how you’ve implemented testing strategies in previous roles. Discuss what you learned from these tests and how you adapted your creative concepts based on performance data.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this position. Practice articulating your ideas clearly and confidently, especially when discussing your creative concepts and performance reports. Remember, it’s not just about what you say, but how you present it that can make a lasting impression.
