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- Tasks: Lead creative strategies for performance marketing across platforms like TikTok and YouTube.
- Company: Join THG, a global leader in beauty and sports nutrition with a vibrant team culture.
- Benefits: Enjoy 25 days annual leave, wellbeing support, and career development opportunities.
- Why this job: Be part of a dynamic team that empowers healthier lifestyles through innovative marketing.
- Qualifications: Creative and analytical skills with experience in digital advertising platforms.
- Other info: Access to an on-site gym, staff discounts, and a supportive work environment.
The predicted salary is between 36000 - 60000 £ per year.
Overview
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we are powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you\\\’ll go further, faster. What are you waiting for?
Job Title: Performance Creative Lead (Paid)
Reporting to: Performance Marketing Director
Company: THG Nutrition
Location: THG HQ (WA15 0AF) Office based
About THG Nutrition & Wellness: THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world\\\’s largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear. We want to be the world\\\’s most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we\\\’re a force for good, and we keep it real. These are the values that drive us through every day.
Job Summary
We are seeking a highly skilled and motivated Performance Creative Lead to join our dynamic Paid Media team. The ideal candidate will be responsible for developing and delivering creative strategy and concepts for performance-based marketing campaigns across multiple platforms such as Meta, TikTok, Snapchat, YouTube, TV. This role requires a blend of strong creative, analytical skills, and a good understanding of digital advertising platforms to drive engagement and conversions.
Responsibilities
- Paid Creative Strategy Development – Collaborate with relevant marketing teams to develop innovative and effective creative strategies for brand and performance-based campaigns.
- Analyse market trends, competitor and audience insights to inform creative direction across multiple platforms such as Meta, TikTok, Snapchat, Google, YouTube, CTV.
- Platform Best Practices Champion – Develop and implement paid advertising guidelines for use across the business platforms (Meta, TikTok, Google, YouTube).
- Collaboration and Communication – Work closely with cross-functional teams including paid, brand, campaign, product, and trading to ensure cohesive and effective creative delivery for BAU, campaign and key seasonality periods.
- Key stakeholder management across brand projects that align with paid campaigns (example Masterbrand/Origin/Marvel).
- Present creative concepts and its performance reports to stakeholders.
- Campaign Execution – Ensure all creative assets align with brand guidelines and campaign objectives.
- Serve as the key liaison between the brand and paid teams, overseeing end-to-end campaign delivery while ensuring adherence to platform best practices, size specifications, and requirements.
- Support paid team where needed on campaigns, audience and ad builds.
- Performance Analysis and Optimization – Monitor and analyse the performance of creative assets using data-driven metrics and analytics tools. Training will be provided.
- Support paid team on bi-weekly, monthly and project based creative reporting.
- A/B Testing and Experimentation – Support paid team on A/B testing strategies to evaluate the effectiveness of different creative concepts, hook approaches. Experiment with new formats, styles, and messaging to discover innovative ways to engage the target audience.
Qualifications
Technical Skills – Proficiency in creative concept and brief writing, storyboarding with internal and external teams. Understanding of digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
- Creative and Analytical Skills – Strong creative vision and the ability to produce compelling visual and written content. Intermediate analytical skills with the ability to interpret performance data and make informed decisions.
- Communication and Collaboration – Strong communication skills, both written and verbal. Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
What\\u2019s in it for me?
- Career Development – Access bespoke development programmes that have been designed and developed by our in-house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave – 25 days annual leave plus bank holidays. Don\\\’t want to work on your birthday? We don\\\’t either! Enjoy your day off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12-months.
- Wellbeing Support – Access face-to-face and virtual appointments with our in-house GP. Access our in-house CBT therapist. Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa. State-of-the-art on-site gym. Access to our on-site physio.
- Other Perks – Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Subsidised bus pass from Manchester City Centre to our ICON office. Up to 50% staff discount on THG brands. On-site staff shop. Access to on-site barber. Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven\\\’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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Performance Creative Lead (Paid) - Thg Nutrition employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Creative Lead (Paid) - Thg Nutrition
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at THG. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, make sure they’re visually engaging and aligned with THG's mission. Remember, we want to see how you think BIG!
✨Tip Number 3
Prepare for the interview by knowing our brands inside out. Familiarise yourself with Myprotein, Myvegan, and others. This shows you’re genuinely interested and ready to contribute to our empowering health movement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the THG family.
We think you need these skills to ace Performance Creative Lead (Paid) - Thg Nutrition
Some tips for your application 🫡
Show Your Creative Side: As a Performance Creative Lead, we want to see your creativity shine through in your application. Share examples of your past work that demonstrate your ability to develop innovative strategies and concepts for performance-based campaigns.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight the skills and experiences that align with the job description. We love seeing how your background fits with our mission at THG Nutrition, so don’t hold back!
Be Data-Driven: Since this role involves performance analysis, include any relevant experience you have with data-driven decision-making. Show us how you've used analytics to optimise campaigns in the past – it’ll make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the THG team!
How to prepare for a job interview at THG
✨Know Your Platforms
Make sure you’re well-versed in the digital advertising platforms mentioned in the job description, like Meta, TikTok, and YouTube. Familiarise yourself with their best practices and recent trends, as this will show your potential employer that you’re proactive and knowledgeable about the tools you'll be using.
✨Showcase Your Creative Process
Prepare to discuss your creative strategy development process. Bring examples of past campaigns you've worked on, highlighting how you collaborated with teams and used data to inform your decisions. This will demonstrate your ability to blend creativity with analytical skills, which is crucial for the Performance Creative Lead role.
✨Engage with Data
Since performance analysis is key in this role, be ready to talk about how you’ve used data to optimise campaigns in the past. Discuss specific metrics you’ve tracked and how they influenced your creative decisions. This will illustrate your analytical mindset and your commitment to driving results.
✨Communicate Effectively
Strong communication skills are essential, so practice articulating your thoughts clearly and confidently. Prepare to present your ideas and concepts as if you were in the actual role. This will not only help you feel more comfortable but also showcase your ability to engage stakeholders effectively.
