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- Tasks: Lead and execute innovative paid social media strategies for Myprotein.
- Company: Join THG, a global leader in beauty and sports nutrition.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Why this job: Make an impact in the health movement while working with top brands.
- Qualifications: Experience in paid social strategy and team management required.
- Other info: Dynamic work environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Paid Social Lead – Myprotein
Join to apply for the Paid Social Lead – Myprotein role at THG
About THG Nutrition & Wellness
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world\’s largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.
We want to be the world\’s most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day.
Job Summary
The Paid Social Lead at Myprotein will play a critical role in integrating and executing paid media strategies to meet the aggressive targets necessary for business success. This position requires a strategic thinker who can ensure that the planning and execution of paid media are aligned and that the teams are effectively hitting their goals. This role will involve working closely with the Head of Paid Media to maintain a meaningful and relevant strategic plan and tracking performance against this plan.
Key Responsibilities
- Strategy Development and Execution
- Demonstrate advanced understanding of Paid Social platforms.
- Develop and deliver Paid Social strategies to align with overall business goals and KPIs.
- Create and execute testing plans for creative, targeting, and audience segments to improve campaign performance.
- Campaign Management and Optimisation
- Manage, optimise, and troubleshoot Paid Social campaigns across platforms such as Meta (Facebook and Instagram), TikTok, and Pinterest.
- Data Analytics
- Analyse campaign performance data to provide insights and recommendations for further optimisation and improvement.
- Collaboration and Communication
- Collaborate with the wider Paid Social team across the business to ensure strategy alignment.
- Manage relationships with external partners and vendors.
- Platform Management
- Stay updated with industry trends, new technologies, and best practices to keep Paid Social strategies innovative and competitive.
- Leadership
- Monitor and diversify spend across platforms to achieve the best return on investment.
- Test and learn new platforms to stay ahead in the market.
- Automation
- Lead Paid Social Automation and AI workstreams to enhance efficiency.
- Planning
- Oversee the strategic planning process across the organisation, ensuring integration across functions, specifically in Paid Media.
- Develop and implement a new planning programme to support strategic planning more effectively.
- Work with Senior Leadership and finance to manage the annual business planning cycle.
- Additional Responsibilities
- Stay informed of key market trends and the regulatory environment.
- Provide strategic direction and media planning support to clients, ensuring implementation across wider Paid Performance Teams.
- Use various industry tools to gather insights for innovative planning approaches across all Paid Media channels.
- Assist in wider projects such as group planning processes, new business initiatives, and best practice development.
Qualifications
- Proven experience in Paid Social strategy and execution.
- Proven experience in managing a team within Paid Media.
- Proven knowledge of paid social across multiple platforms (META, TikTok, etc.).
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and collaboration skills.
- Leadership experience with a focus on innovation and efficiency.
- Knowledge of industry trends, new technologies, and best practices in Paid Social and Programmatic advertising.
Equal Opportunity Statement
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
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Paid Social Lead - Myprotein employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Lead - Myprotein
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at THG or Myprotein. LinkedIn is a great place to start – drop them a message and express your interest in the Paid Social Lead role.
✨Tip Number 2
Prepare for interviews by researching THG's brands and their recent campaigns. Show us you know your stuff about Myprotein and how you can contribute to their mission of empowering healthier lifestyles.
✨Tip Number 3
Practice your pitch! Be ready to discuss your experience with paid social strategies and how you've driven results in past roles. We want to hear about your successes and how you can bring that to our team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re serious about joining the THG family.
We think you need these skills to ace Paid Social Lead - Myprotein
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and our mission shine through. We want to see how you connect with our values and how you can contribute to empowering healthier lives.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in Paid Social. We love seeing how your skills align with our needs, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key points stand out. Use bullet points where possible to make it easy for us to read through your experience.
Apply Through Our Website: For the best chance of success, apply directly through our website. This way, we can ensure your application gets to the right people quickly. Plus, it’s super easy to do!
How to prepare for a job interview at THG
✨Know Your Platforms
Make sure you have a solid understanding of the Paid Social platforms mentioned in the job description, like Meta, TikTok, and Pinterest. Familiarise yourself with their unique features and advertising capabilities, as this will show your expertise and readiness to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data analytics in past roles to optimise campaigns. Bring examples of how you've interpreted performance data to make informed decisions, as this is crucial for the role. Being able to demonstrate your analytical prowess will set you apart.
✨Demonstrate Leadership Experience
Since the role involves managing a team, be ready to share specific examples of your leadership style and how you've successfully led teams in the past. Highlight any innovative strategies you've implemented that improved efficiency or campaign performance.
✨Stay Updated on Industry Trends
Research the latest trends and technologies in Paid Social and Programmatic advertising. Being knowledgeable about current best practices will not only impress your interviewers but also show that you're proactive and passionate about the field.
