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- Tasks: Join our team to create and execute exciting paid media campaigns for top beauty brands.
- Company: THG is a global eCommerce leader in beauty and sports nutrition, with a diverse portfolio of brands.
- Benefits: Enjoy 25 days annual leave, enhanced maternity/paternity pay, and access to a state-of-the-art gym.
- Why this job: Gain hands-on experience in influencer marketing and digital strategy while working in a dynamic environment.
- Qualifications: Passion for paid media marketing; previous experience in digital marketing is a plus.
- Other info: Flexible working options and opportunities for career development await you at THG!
The predicted salary is between 28800 - 43200 £ per year.
Overview
The Paid Media Executive role at THG Beauty sits within the Commercial Marketing structure. Within the Digital Activation function we work closely with brand marketing leads, buying, trading & core performance channels on a daily basis to execute influencer campaigns on behalf of our brand partners. The role gives an incredible insight into influencer marketing, retail & ecommerce and exposure to external brand marketing planning. The Digital Activation team are external-facing THG ambassadors & media experts.
Responsibilities
- Operate brand-facing, co-developing and executing paid media campaigns to drive brand growth
- Creation of multi-platform media plans alongside the Partnership Marketing lead to deliver 360 on & offsite activations
- Work collaboratively with our influencer team to commission best-in-class influencer assets for media & channel repurposing
- Continuous learning and development across key media platforms to remain specialist and deliver innovative media strategy for brand partners
- Continuous suggestion of optimisations for campaigns to agreed ROI targets
- Working with our in-house design team to deliver best in class assets for our brand partners
- Post-campaign reporting to demonstrate uplifts generated and showcase investments\’ key KPIs and ROI
- Noting learnings for continuous improvement in media performance
Principle Accountabilities
- KPI\’s
- Responsible for executing media activity for a number of beauty partners
- Driving performance across multiple campaigns simultaneously
- End to end management & reporting of campaigns
- Relentless – Organised, driven, proactive and self-motivated
- Electric – Proven ability to meet targets
- Bold – Pro-active with positive can-do attitude
- Effective – Initiative – able to think outside of the box
- Collaboration – Collaborate across functions and within a team
Skills and experience
- A passion for paid media marketing
- Self-starter and self-motivated
- A highly presentable brand ambassador
- Beauty / retail enthusiast
- Performance mindset
- Digitally literate
- Excel & reporting competent
- Excellent communicator – provide clear and detailed insights
- Critical thinker & problem-solving skills
- Eye for detail and delivering creative solutions
- Effective communication and presenting skills, both face-to-face and written
- Detail and process oriented
- Ability to work under pressure in a super-fast paced environment
- 6 months+ work experience in media / digital marketing role a bonus
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we\’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you\’ll go further, faster. Life at THG Beauty.
We know that beauty isn\’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty\’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty\’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry\’s digital strategic leader.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
Perks and benefits
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
- Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 24/7 Employee Assistance Programme (EAP) supplied by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
- Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
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Paid Media Executive (Digital Activation) LOOKFANTASTIC employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive (Digital Activation) LOOKFANTASTIC
✨Tip Number 1
Familiarise yourself with the latest trends in paid media marketing, especially within the beauty and eCommerce sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in influencer campaigns. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics and results that highlight your ability to meet ROI targets.
✨Tip Number 4
Research THG and its brands thoroughly. Understanding their mission and values will allow you to tailor your conversations and show how you can contribute to their goals as a Paid Media Executive.
We think you need these skills to ace Paid Media Executive (Digital Activation) LOOKFANTASTIC
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Paid Media Executive role. Understand the responsibilities and qualifications required, and think about how your skills align with them.
Tailor Your CV: Customise your CV to highlight relevant experience in paid media marketing and digital activation. Use keywords from the job description to ensure your application stands out to recruiters.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for beauty and retail, as well as your understanding of influencer marketing. Mention specific examples of past experiences that demonstrate your skills and enthusiasm for the role.
Showcase Your Communication Skills: Since effective communication is key for this role, ensure your application materials are clear, concise, and free of errors. This will reflect your attention to detail and ability to present insights effectively.
How to prepare for a job interview at THG
✨Show Your Passion for Paid Media
Make sure to express your enthusiasm for paid media marketing during the interview. Share any relevant experiences or projects that highlight your interest and knowledge in this area, as it will resonate well with the interviewers.
✨Demonstrate Collaborative Skills
Since the role involves working closely with various teams, be prepared to discuss examples of how you've successfully collaborated in the past. Highlight your ability to work with influencers and other departments to achieve common goals.
✨Prepare for Data-Driven Discussions
As the position requires reporting on campaign performance, brush up on your data analysis skills. Be ready to talk about how you’ve used data to optimise campaigns and meet ROI targets in previous roles or projects.
✨Exhibit Strong Communication Skills
Effective communication is key in this role. Practice articulating your thoughts clearly and confidently, both verbally and in writing. Consider preparing a few insights or ideas related to influencer marketing that you can share during the interview.
