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For Companies At a Glance
- Tasks: Lead paid media strategy for Myvitamins, driving growth through innovative campaigns.
- Company: Join THG, a global e-commerce leader in beauty and sports nutrition.
- Benefits: Enjoy 25 days leave, well-being support, and fantastic discounts on THG brands.
- Why this job: Make an impact in a dynamic role with cutting-edge digital marketing strategies.
- Qualifications: 2+ years in paid media, with hands-on experience in Google Ads and social platforms.
- Other info: Thriving culture with career development and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
About THG
THG is a global e‑commerce group on a mission to be the online leader in beauty and sports nutrition. Our portfolio includes THG Beauty and THG Nutrition brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, Cult Beauty and Myvitamins.
Role Overview
The Senior Paid Media Executive will lead paid media strategy and execution for the Myvitamins brand. Reporting to the Performance Marketing Manager, the role is based at THG HQ, Manchester.
Responsibilities
- Paid Media Strategy & Planning: Own the full paid media strategy across Paid Social (Meta, TikTok, Pinterest, YouTube) and Paid Search (Google Ads, Bing) to deliver growth against key commercial KPIs (CAC, ROAS, revenue, LTV). Develop always‑on, seasonal, and brand campaign plans, define the channel mix and spend allocation, conduct competitor benchmarking and market analysis.
- Paid Social Execution & Optimisation: Set up and manage Meta, TikTok, and Snapchat campaigns; build audience strategies and test creative variations; report performance and maximise CTR, conversion rates and efficiency. Stay ahead of trends and algorithm updates.
- Cross‑functional collaboration: Work with Brand Marketing, CRM, Creative and eCommerce teams to ensure an integrated customer journey; brief and manage external media partners, agencies and platforms; support media spend forecasting with the Head of Marketing; champion test‑and‑learn culture across paid channels.
- Data & analytics: Track key metrics (ROAS, conversion rate, lifetime value, etc.) and use analytics tools such as Google Analytics and BI dashboards to inform strategy.
Qualifications
- Minimum 2+ years in paid media/digital advertising roles.
- Experience working across e‑commerce and paid social teams.
- Hands‑on expertise with major acquisition channels: Google Ads, Meta (Facebook/Instagram).
- Proven track record of managing substantial ad budgets, often six‑ or seven‑figure annual budgets.
- Comfortable working with data and analytics tools, including Google Analytics and BI dashboards.
Benefits & Perks
- 25 days annual leave plus bank holidays and enhanced leave options.
- Well‑being support: access to in‑house GP, CBT therapist, 24/7 Employee Assistance Programme, on‑site gym and physio.
- Career development programmes, upskilling opportunities and a supportive growth culture.
- Enhanced maternity/paternity pay, compassionate leave and buy‑back options.
- Salary sacrifice tech discounts, subsidised bus pass, up to 50% staff discount on THG brands, on‑site shop and barber services, referral bonus up to £1,000.
Equal Opportunity Employer
THG is proud to be a Disability Confident committed employer. If you are invited to interview, please let us know any reasonable adjustments needed. THG is committed to creating a diverse and inclusive environment and welcomes applications from all community members.
Senior Paid Media Executive - Myvitamins in Manchester employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Executive - Myvitamins in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at THG or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! If you’ve got experience with Google Ads or Meta campaigns, create a mini portfolio showcasing your best work. This can be a game-changer during interviews.
✨Tip Number 3
Stay updated on trends! The digital marketing world moves fast, so keep an eye on the latest paid media strategies and tools. Mentioning current trends in your conversations can really impress.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the THG family.
We think you need these skills to ace Senior Paid Media Executive - Myvitamins in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Paid Media Executive role. Highlight your experience with paid media strategies, especially in e-commerce, and showcase any successful campaigns you've led. We want to see how you can bring value to Myvitamins!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the Myvitamins brand and how your skills align with the responsibilities listed in the job description. Let us know what excites you about this opportunity!
Showcase Your Data Skills: Since data and analytics are key for this role, make sure to mention your experience with tools like Google Analytics and BI dashboards. We love candidates who can use data to drive decisions, so share specific examples of how you've done this in the past.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining the StudySmarter team!
How to prepare for a job interview at THG
✨Know Your Numbers
As a Senior Paid Media Executive, you'll need to be comfortable with metrics like CAC, ROAS, and conversion rates. Brush up on these key performance indicators before your interview. Be ready to discuss how you've used data to drive successful campaigns in the past.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing paid media strategies. Think of specific examples where you’ve owned the strategy across platforms like Google Ads and Meta. Highlight how you approached competitor benchmarking and market analysis to inform your decisions.
✨Collaboration is Key
This role involves working closely with various teams. Be prepared to share examples of how you've collaborated with brand marketing, CRM, or creative teams in previous roles. Discuss how you ensure an integrated customer journey and manage external partners effectively.
✨Stay Ahead of Trends
The digital landscape is always changing, especially in paid media. Show your passion for the industry by discussing recent trends or algorithm updates you've followed. Mention any innovative strategies you've implemented based on these insights to demonstrate your proactive approach.
