At a Glance
- Tasks: Manage and optimise paid media campaigns across platforms like Google, YouTube, and TikTok.
- Company: Join THG, a global leader in beauty and sports nutrition ecommerce.
- Benefits: Enjoy 25 days annual leave, enhanced maternity/paternity pay, and wellbeing support.
- Other info: Access bespoke development programmes and enjoy discounts on THG brands.
- Why this job: Be part of a dynamic team driving innovative digital marketing strategies.
- Qualifications: Experience in paid media, strong communication skills, and a knack for data analysis.
The predicted salary is between 35000 - 45000 € per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Why be a Senior Paid Media Executive at THG Beauty?
- Supporting regional paid media teams with operational tasks, optimisations and budget management across a range of activities, such as Google, Bing, YouTube & Demand Gen, Programmatic Display, Display & META / TikTok platforms.
- Responsible for performance of regional paid media activity.
- Delivering reporting and insights back into the territory teams.
- Supporting the Senior Paid Media Manager with account excellence.
As a Senior Paid Media Executive, you’ll:
- Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.
- Support the global paid media strategy, ensuring best practice is being followed.
- Specifics of account management and optimisation include campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
- Work with our in-house design team on banner and ad creation.
- Constant optimisation of campaigns to agreed revenue and ROI targets.
- Collaborate with wider teams across SEO, CRM, UX, CRO.
- Support the delivery of daily/weekly/monthly reports with context around performance, creating paid media forecast.
- Manage daily paid campaign spend to ensure optimum campaign performance.
- Conduct competitor research and analysis.
- Reporting and analysis to show impact of work.
- Good understanding of Google led Video Campaigns (YouTube & Demand Gen) with experience managing and optimising these campaigns for full funnel campaign success.
KPI’s
- Paid performance of regional paid media performance, measured against COS%, NC and GP.
- Delivery of new campaigns, keywords, ad copy across all relevant platforms and surfaces.
- Reporting on performance, transparent communication back to the trading, buying and management teams.
- Driving better revenue volumes within COS% targets, acquiring more new customers within CAC targets.
What skills and experience do I need for this role?
- Prioritise, structure work & effectively manage time.
- Capability with key marketing platform technologies.
- Excellent communicator – able to give clarity and provide detail on insights.
- Ability to form good working relationships with internal teams.
- Critical thinker and problem-solving skills.
- Project management skills.
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Senior Paid Media Executive | LOOKFANTASTIC in Manchester employer: THG
At THG Beauty, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through bespoke development programmes and a supportive environment that encourages innovation in the fast-paced beauty industry. With generous benefits including enhanced leave, wellbeing support, and unique perks like staff discounts and volunteer days, working at our Manchester ICON office means being part of a dynamic team dedicated to empowering both our employees and customers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Executive | LOOKFANTASTIC in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at THG or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous paid media campaigns. This will help you stand out and demonstrate your expertise when you get that chance to chat with hiring managers.
✨Tip Number 3
Prepare for the interview by researching THG and its brands. Understand their mission and values, and think about how your experience aligns with their goals. This will show you're genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at THG Beauty!
We think you need these skills to ace Senior Paid Media Executive | LOOKFANTASTIC in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Paid Media Executive role. Highlight your experience with Google, Bing, and social media platforms like META and TikTok, as well as any data-driven insights you've used to optimise campaigns.
Showcase Your Skills:We want to see your critical thinking and problem-solving skills shine through. Include specific examples of how you've managed budgets, optimised campaigns, and collaborated with teams to achieve results in your previous roles.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read and understand your key achievements and experiences related to paid media.
Apply Through Our Website:Don’t forget to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at THG
✨Know Your Numbers
As a Senior Paid Media Executive, you'll be expected to understand performance metrics inside out. Brush up on your knowledge of COS%, NC, and GP. Be ready to discuss how you've used data-driven insights to optimise campaigns in the past.
✨Showcase Your Creativity
You'll be working closely with design teams for ad creation, so come prepared with examples of your previous work. Think about how you can creatively approach ad copywriting and testing, and be ready to share ideas on how to improve campaign performance.
✨Collaboration is Key
THG values teamwork, especially across SEO, CRM, and UX. Prepare to discuss how you've successfully collaborated with other teams in previous roles. Highlight any specific projects where your teamwork led to improved results.
✨Stay Ahead of the Competition
Competitor research is crucial in this role. Familiarise yourself with the latest trends in the beauty industry and be ready to discuss how you've conducted competitor analysis in the past. Show that you can think critically and strategically about market positioning.
