Senior Marketing Manager | GLOSSYBOX in Manchester

The Senior Marketing Manager will own the integrated marketing strategy, encompassing both brand-building activity and performance marketing. You will be responsible for developing and optimising the channel mix, ensuring all activity drives growth, retention, and brand equity. Working closely with the General Manager, you will own the marketing budget, allocation, and reporting, while managing key internal and external relationships to deliver best-in-class marketing performance.

Key Responsibilities

• Marketing Strategy & Planning: Develop, manage, and deliver the integrated marketing plan across brand and performance channels.
• Channel Mix: Build and optimise the channel mix (paid social, search, display, affiliates, email/CRM, influencer, PR, partnerships, content, and offline).
• Collaboration: Collaborate with the commercial marketing team to ensure this plan is integrated within relevant plans.
• Calendars: Own the annual and seasonal marketing calendar, ensuring campaigns are aligned with commercial goals and customer insights.
• Performance & Brand Marketing: Drive measurable new subscriber and new customer acquisition, engagement, and retention through multi-channel activity.
• Creative & Storytelling: Collaborate with the brand and creative teams on storytelling, content, and campaign development.
• Agency Partnership: Partner with paid media agencies to shape and optimise performance marketing strategies, ensuring channels deliver strong ROI.
• Market Insights: Monitor market trends, customer insights, and competitor activity to continuously refine approach.

Budget Management & Reporting

• Support the General Manager with the overall marketing budget across brand and performance channels.
• Allocate spend effectively, track budgets, and report regularly on performance and ROI.
• Provide insight-led recommendations for optimising spend across channels.

Team & Cross-Functional Collaboration

• Support the senior brand executive in coordinating the in-house studio and creative teams to brief and deliver campaign assets.
• Manage CRM, influencer and content executives (3 direct reports) to ensure alignment across acquisition and retention channels.
• Manage relationships with external agencies and partners, ensuring strong delivery, accountability, and results.

Skills & Experience

• 6+ years’ marketing experience, ideally within beauty, fashion, lifestyle, consumer subscription businesses a bonus.
• Proven track record managing both brand and performance marketing channels.
• Strong experience working with paid media agencies and confidence in shaping strategy across paid social, search, and display.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience planning and managing marketing budgets, with excellent financial acumen.
• Excellent project management and stakeholder management skills.
• A balance of creativity and commerciality, with the ability to think strategically and execute effectively.

What’s in it for me?

• Career Development: Access bespoke development programmes designed and developed by our in-house L&D team. Continued development through our upskilling programme delivered in partnership with an industry-leading training provider.
• Enhanced Leave: 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12-months.
• Wellbeing Support: Access face-to-face and virtual appointments with our in-house GP. Access our in-house CBT therapist. Access our 247 Employee Assistance Programme (EAP) provided by Bupa. State-of-the-art on-site gym. Access to our on-site physio.
• Other Perks: Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Subsidised bus pass from Manchester City Centre to our ICON office. Up to 50% staff discount on THG brands. On-site staff shop. Access to on-site barber. Refer a friend and receive up to £1000 when they pass their probation. Anniversary gifts at 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process to enable you to perform your best. THG is committed to creating a diverse & inclusive environment and welcomes applications from all sections of the community.

Because of high volumes of applications our opportunities attract, it sometimes takes time to review and consider them all. We endeavour to respond to every application within 14 days. If you haven’t heard within that time frame or have questions about this or other THG applications, please contact our Talent team.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Technology, Information and Internet