At a Glance
- Tasks: Lead conversion rate optimisation for Myprotein and Myvitamins, driving revenue through data-led experimentation.
- Company: Join THG, a global leader in beauty and sports nutrition with a vibrant culture.
- Benefits: Enjoy 25 days annual leave, enhanced pay, wellbeing support, and exclusive staff discounts.
- Other info: Dynamic work environment with excellent career development opportunities and a commitment to diversity.
- Why this job: Make a real impact on customer experience while shaping the future of ecommerce.
- Qualifications: Strong CRO experience, A/B testing skills, and familiarity with analytics platforms required.
The predicted salary is between 60000 - 75000 € per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
The Role
We’re looking for a Senior CRO Manager to lead conversion rate optimisation (CRO) across Myprotein and Myvitamins globally. You’ll own the testing programme across all digital channels and markets, helping improve customer experience and drive more revenue through data-led experimentation. This role works closely with marketing, UX, tech and trading teams to identify opportunities, run tests, analyse results and improve conversion performance across the customer journey. You’ll also play a key role in shaping the company’s CRO strategy, reporting results to senior leadership, and helping the business make smarter decisions around optimisation and personalisation.
Key Responsibilities
- CRO Strategy & Testing
- Own and manage the global CRO testing roadmap
- Plan and run A/B and multivariate tests across websites and landing pages
- Prioritise tests based on business impact and opportunity
- Track results, share learnings and implement successful changes
- Balance quick improvements with longer-term optimisation projects
- Data & Insight
- Identify conversion issues and opportunities across the customer journey
- Analyse funnels, customer behaviour and performance data
- Use tools like heatmaps, session recordings and analytics to generate insights
- Turn findings into clear test hypotheses and action plans
- Benchmark against competitors and industry best practice
- Cross-Functional Collaboration
- Work closely with marketing, UX, development and trading teams
- Ensure tests are commercially valuable and technically achievable
- Support optimisation of landing pages, checkout flows and promotional campaigns
- Help improve customer experience, not just conversion metrics
- Vendor & Tool Management
- Manage CRO and personalisation tools and external vendors
- Support onboarding and implementation of new technology partners
- Ensure tools are working effectively and compliant with data privacy standards
- Stay informed on new CRO and experimentation technologies
- Reporting & Stakeholder Management
- Measure and report the commercial impact of CRO activity
- Present test results and recommendations to senior leadership
- Build business cases for future CRO investment and resources
- Work with finance and analytics teams on revenue attribution and reporting
- Personalisation & Innovation
- Develop personalisation strategies using customer and behavioural data
- Identify opportunities to scale successful tests through automation
- Explore AI and new optimisation technologies to improve performance
- Leadership
- Promote a strong testing and data-driven culture
- Encourage best practice across ecommerce and digital teams
- Manage priorities across multiple markets and projects
What We’re Looking For
Experience & Skills
- Strong experience in CRO, experimentation or ecommerce optimisation
- Proven success running A/B testing programmes at scale
- Experience with tools such as Optimizely, VWO, AB Tasty or Dynamic Yield
- Strong knowledge of analytics platforms like GA4 or Adobe Analytics
- Experience working with UX, development and marketing teams
- Comfortable managing vendors and third-party tools
- Experience with personalisation and audience segmentation is a plus
- Global or multi-market ecommerce experience preferred
What’s in it for me?
- Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
- Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
- Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer. We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.
Please email talent@thg.com if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition; you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options. THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Senior CRO Manager - THG Nutrition in Manchester employer: THG
At THG, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Located at our state-of-the-art THG ICON office, employees benefit from comprehensive career development programmes, generous leave policies, and extensive wellbeing support, all while working with some of the most trusted brands in nutrition. Join us to be part of a diverse team that values your growth and empowers you to make a meaningful impact in the ecommerce landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRO Manager - THG Nutrition in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at THG or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for your interviews by researching THG Nutrition and its brands. Understand their mission and values, and think about how your skills in CRO can help them achieve their goals. Show us you’re passionate about what we do!
✨Tip Number 3
Practice your pitch! Be ready to explain your experience with A/B testing and data analysis clearly and confidently. We want to see how you can contribute to our CRO strategy and improve customer experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the THG family.
We think you need these skills to ace Senior CRO Manager - THG Nutrition in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRO Manager role. Highlight your experience in CRO, A/B testing, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for ecommerce optimisation and how you can contribute to THG Nutrition. Be sure to mention specific examples of your past successes in CRO.
Showcase Your Data Skills:Since this role is all about data-led experimentation, make sure to showcase your analytical skills. Mention any tools like GA4 or Adobe Analytics that you've worked with, and how you've used data to drive results.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at THG
✨Know Your CRO Stuff
Make sure you brush up on your conversion rate optimisation knowledge. Familiarise yourself with A/B testing methodologies and tools like Optimizely or VWO. Be ready to discuss your past experiences and how you've successfully implemented CRO strategies.
✨Data is Your Best Friend
Prepare to dive deep into data analysis. Understand how to interpret customer behaviour and performance metrics. Bring examples of how you've used analytics platforms like GA4 or Adobe Analytics to drive decisions in your previous roles.
✨Collaboration is Key
THG values teamwork, so be prepared to talk about how you've worked with cross-functional teams in the past. Share specific instances where your collaboration with marketing, UX, or tech teams led to successful outcomes.
✨Show Your Passion for Innovation
THG is all about breaking boundaries, so demonstrate your enthusiasm for new technologies and personalisation strategies. Discuss any innovative projects you've been involved in and how you stay updated on the latest trends in CRO and ecommerce.
