At a Glance
- Tasks: Design and implement innovative CRM strategies to boost customer loyalty and engagement.
- Company: Join THG Nutrition, a dynamic leader in the eCommerce space.
- Benefits: Enjoy 25 days annual leave, enhanced maternity/paternity pay, and bespoke career development programmes.
- Other info: Collaborative culture with excellent perks like gym access and staff discounts.
- Why this job: Make a real impact on customer experiences while growing your career in a supportive environment.
- Qualifications: 2+ years of CRM experience and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
Responsibilities:
- Design and implement CRM strategies to enhance customer acquisition, retention, and loyalty.
- Plan, execute, and optimise multi‑channel CRM campaigns across email, SMS, and push notifications.
- Utilise customer data for segmentation and personalised communications to diverse customer groups.
- Analyse campaign performance and customer behaviour, providing actionable insights for CRM improvements.
- Collaborate with marketing, trading, brand, and campaign teams to ensure cohesive messaging and business alignment.
- Mentor CRM Executives, offering guidance on best practices and fostering professional growth.
Qualifications:
- Minimum 2 years of CRM experience, preferably in retail eCommerce.
- Proficiency with CRM platforms and marketing automation tools.
- Strong analytical skills and experience with data analysis and reporting.
- Excellent verbal and written communication skills, with the ability to create compelling content.
- Ability to design innovative CRM campaigns that engage diverse audiences.
- High level of attention to detail when managing data and executing campaigns.
- Experience with A/B testing and optimisation of CRM initiatives.
- Collaborative mindset, with a track record of working cross‑functionally to deliver results.
Benefits:
- Career Development: Access bespoke development programmes designed and developed by our in‑house L&D team. Develop expertise through our upskilling programme delivered in partnership with an industry‑leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays. Enjoy your day off on your birthday. Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12 months.
- Wellbeing Support: Face‑to‑face and virtual appointments with an in‑house GP. Access to an in‑house CBT therapist. Access to a 24‑hour Employee Assistance Programme (EAP) provided by Bupa. State‑of‑the‑art on‑site gym. On‑site physio.
- Other Perks: Save up to 12% on personal tech through salary sacrifice scheme. Subsidised bus pass from Manchester City Centre to our office. Up to 50% staff discount on THG brands. On‑site staff shop. Access to on‑site barber. Referral reward: up to £1,000 when a referred candidate passes probation. Anniversary gifts for 5 and 10 years of service.
Equal Opportunities: We are an equal opportunities employer.
Disability Support: THG is a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
Senior CRM Strategist – UK, Multi-Channel Growth & Loyalty in Manchester employer: THG
THG Nutrition is an exceptional employer, offering a vibrant work culture at our fully office-based HQ in WA15 0AF. With a strong focus on career development through bespoke training programmes and a commitment to employee wellbeing, including enhanced leave and access to health resources, we foster an environment where professionals can thrive. Join us to be part of a collaborative team that values innovation and personal growth while enjoying unique perks like substantial staff discounts and volunteer leave.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Strategist – UK, Multi-Channel Growth & Loyalty in Manchester
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more folks you know, the better your chances of landing that Senior CRM Strategist role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've designed and implemented successful CRM strategies. Let them see the real impact you've made in previous roles.
✨Be Ready for the Interview
Prepare for those tricky interview questions by practising your responses. Think about how you can demonstrate your analytical skills and experience with data analysis. We want to hear how you’ve optimised campaigns and what insights you’ve gained!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior CRM Strategist – UK, Multi-Channel Growth & Loyalty in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRM Strategist role. Highlight your relevant experience in CRM, especially in retail eCommerce, and showcase your analytical skills. We want to see how you can design innovative campaigns that engage diverse audiences!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your previous experiences align with our goals at StudySmarter. Remember, we love a good story, so make it engaging and personal!
Showcase Your Analytical Skills:Since this role involves analysing campaign performance, be sure to mention any specific tools or methods you've used for data analysis. We’re keen to see how you’ve turned insights into actionable strategies in your past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re serious about joining the StudySmarter team!
How to prepare for a job interview at THG
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge before the interview. Familiarise yourself with the latest trends in customer acquisition, retention, and loyalty strategies. Be ready to discuss specific campaigns you've worked on and how they impacted customer engagement.
✨Data is Your Best Friend
Since this role involves a lot of data analysis, be prepared to talk about your experience with CRM platforms and marketing automation tools. Bring examples of how you've used data to segment audiences and personalise communications. Show them you can turn numbers into actionable insights!
✨Collaboration is Key
This position requires working closely with various teams, so highlight your collaborative experiences. Share examples of how you've successfully partnered with marketing, trading, or brand teams to deliver cohesive messaging. They want to see that you can play well with others!
✨Show Off Your Communication Skills
As a Senior CRM Strategist, you'll need to create compelling content. Prepare to showcase your verbal and written communication skills during the interview. You might even want to bring a portfolio of your best work to demonstrate your ability to engage diverse audiences effectively.
