At a Glance
- Tasks: Lead the LOOKFANTASTIC CRM team and drive customer engagement strategies.
- Company: Join THG, a global leader in beauty and sports nutrition.
- Benefits: Enjoy 25 days annual leave, enhanced maternity/paternity pay, and wellness support.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Make an impact in a fast-paced environment while developing your career.
- Qualifications: 4+ years in CRM with strong data analysis and communication skills.
The predicted salary is between 40500 - 49500 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
About The Role
This is an exciting opportunity for an established Senior CRM Manager to lead the LOOKFANTASTIC CRM team. This role is responsible for ensuring markets deliver against the overall CRM strategy, creating plans aligned with market maturity and business growth ambitions. Managing a CRM team of eight who have responsibility for the UK & Ireland and EU regions, you will work closely with our marketing activation and trading teams to increase the CRM mix-of-business, drive customer activation and customer retention metrics.
As Senior CRM Manager you’ll:
- Deliver LOOKFANTASTIC’s CRM strategy across key CRM channels, including email and app push.
- Develop monthly CRM campaign plans, rooted in data and insights, to meet commercial targets whilst delivering an optimal customer experience.
- Ensure operational excellence in the team’s execution of these plans.
- Continually review the automations programme (workflows and triggers), monitoring and reporting on performance.
- Identify challenges and opportunities to improve performance ongoing, whether that be optimisations of existing and/or introduction of new workflows and automations.
- Lead Test & Learn initiatives across markets: Planning, implementation and reporting of a regular testing framework across each CRM channel, aligned to overall strategy, to drive ongoing optimisations.
- Identify touchpoints for improvement and implement strategies to maximise customer satisfaction, retention and lifetime value.
- Contribute regularly to trading meetings and communicate to senior stakeholders the performance of CRM channels, both campaigns and automations.
- Manage and motivate the team to deliver against targets, whilst supporting their personal goals and objectives.
What skills and experience do I need for this role?
- 4+ years in a CRM role with direct line-management experience of managing multiple team members at the same time.
- Proven ability to analyse data and draw out actionable insights.
- Highly articulate and confident communicator with strong influencing skills.
- Ability to work with multiple stakeholders in a fast-paced environment.
- Confident dealing with senior stakeholders.
- Self-motivated multi-tasker able to handle multiple projects with good time management.
- Strong commercial acumen.
What’s in it for me?
- Career Development: Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Enhanced Leave: 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave. Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support: Access face-to-face and virtual appointments with our in-house GP. Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa. State-of-the-art on-site gym. Access to our on-site physio.
Other Perks: Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Subsidised bus pass from Manchester City Centre to our ICON office. Up to 50% staff discount on THG brands. On-site staff shop.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Senior CRM Manager 12M FTC | LOOKFANTASTIC in Manchester employer: THG
At THG Nutrition, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and innovation. Our commitment to employee growth is evident through bespoke development programmes and a supportive environment that encourages collaboration and personal development. Located in the heart of Altrincham, our fully office-based role as a Social Commerce Executive provides unique opportunities to engage with leading brands like Myprotein while enjoying benefits such as enhanced leave, wellbeing support, and a strong focus on diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager 12M FTC | LOOKFANTASTIC in Manchester
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We think you need these skills to ace Senior CRM Manager 12M FTC | LOOKFANTASTIC in Manchester
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at THG from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at THG specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at THG
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at THG, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show THG you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure THG that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for THG, so think on your feet and don't hesitate to showcase your creativity!
