Senior Business Development Manager (BFS) - THG Manufacturing in Manchester

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.

Brighter Foods, a leader in the development and manufacture of healthy snack bars, is looking for someone to lead and grow our protein bar portfolio.

About the role:

We are seeking a dynamic and results-driven Business Development Manager / National Account Manager (NAM) – BFS (Bars, Foods, Snacks) to lead and grow our national partnerships within the bar sector. This role focuses on driving sales, building strategic relationships, and increasing brand visibility across national and key regional BFS groups, premium independent groups, and other influential on-trade accounts.

The Role:

• Lead, manage, and grow a portfolio of key national retail and convenience customers, with a focus on the protein and health bar categories.
• Ownership & responsibility for the achievement of the key commercial objectives within specified customer(s) and overall strategy by establishing and pro-actively managing relationships at multiple levels.
• Continual evaluation of customer product mix to drive improved profitability (PPU) incorporating initiatives from marketing such as complexity reduction and cost of product recommendation.
• Development and ongoing management of customer joint business plans where relevant, ensuring that these are aligned to business priorities.
• Build strong, long-term relationships with buyers, category managers, and key decision-makers within assigned accounts.
• Management of customer relationships and internal relationships across multiple departments (commercial, technical, product development) to optimise results in a complex matrix structure.
• Achieve agreed sales, volume, and profitability targets through effective planning, execution, and customer collaboration.
• Annually review customer account plans as part of the budgeting process for the following year.
• Implement an agreed promotional plan within defined trade investment budgets.
• Lead customer pricing, promotional planning, and contract negotiations to maximize profitability while ensuring competitive market positioning.
• Work closely with marketing, NPD (New Product Development), operations, and supply chain teams to deliver tailored solutions for customers and ensure successful product launches.
• Provide accurate sales forecasts, demand planning inputs, and regular performance reports to the senior leadership team.

Requirements:

• Proven experience in National Account Management, preferably within FMCG, food, health, or snacking categories.
• Background in managing major UK retailers (grocery multiples, convenience, discounters, or health channels) is highly desirable.
• Strong understanding of the health, wellness, and protein/snacking markets.
• Commercially driven with strong negotiation, relationship management, and P&L experience.
• Ability to work cross-functionally, influencing internal and external stakeholders.
• Excellent communication, presentation, and organisational skills.
• Comfortable working in a fast-paced, growth-focused environment.
• Willingness to travel regularly within the UK.

Benefits:

• Career Development: Access bespoke development programmes designed by our in-house L&D team.
• Continued development through our upskilling programme delivered in partnership with an industry-leading training provider.
• Enhanced Leave: 25 days annual leave plus bank holidays. Enjoy your birthday off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12 months.
• Wellbeing Support: Access face-to-face and virtual appointments with our in-house GP, CBT therapist, and our 24/7 Employee Assistance Programme (EAP) provided by Bupa. State-of-the-art on-site gym and access to our on-site physio.
• Other Perks: Save up to 12% on the cost of personal tech through our salary sacrifice scheme.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG, please contact one of our Talent team to discuss further.