At a Glance
- Tasks: Own and optimise customer lifecycle across CRM channels for Myprotein.
- Company: Join THG, a global leader in beauty and sports nutrition.
- Benefits: Enjoy 25 days annual leave, enhanced pay, and wellbeing support.
- Other info: Access career development programmes and enjoy great perks like staff discounts.
- Why this job: Make a real impact on customer engagement and loyalty in a dynamic environment.
- Qualifications: Experience in CRM and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us, you’ll go further, faster. What are you waiting for?
Role Overview
The Lifecycle Campaign Manager is responsible for owning and optimising the full customer lifecycle across CRM channels for Myprotein within THG Nutrition, driving retention, repeat purchase, and lifetime value through data-led, multi-channel marketing at scale.
Key Responsibilities
- Lifecycle Ownership
- Own the end-to-end customer lifecycle across acquisition, onboarding, retention and reactivation.
- Define and optimise key lifecycle moments that drive engagement, loyalty and repeat purchase behaviour.
- Identify opportunities to improve customer lifetime value across the full funnel.
- Segmentation & Personalisation
- Develop and refine customer segmentation strategies using behavioural, transactional and lifecycle data.
- Deliver highly personalised and targeted communications to improve engagement and conversion.
- Continuously optimise targeting strategies to increase relevance and performance.
- Multi-Channel Campaign Delivery & Commercial Alignment
- Plan and execute CRM campaigns across email, SMS, push notifications and on-site messaging aligned to trading calendars and product launches.
- Build and optimise automated lifecycle journeys including welcome, abandonment, post-purchase, replenishment and win-back flows.
- Partner with brand, marketing and ecommerce teams to ensure CRM activity supports commercial priorities and revenue targets.
- Experimentation & Optimisation
- Lead structured A/B testing across content, timing, incentives & creative execution.
- Analyse test results to identify performance drivers & customer behaviour insights.
- Apply learnings to continuously improve retention, conversion rates & CLTV.
- Data & Performance Reporting
- Monitor and analyse CRM performance across key metrics including open rate, CTR, conversion rate, revenue per send and retention.
- Translate performance data into actionable insights and strategic recommendations.
- Report on campaign effectiveness and lifecycle performance to key stakeholders across the business.
Role Requirements
- Proven experience in CRM, lifecycle marketing, or retention-focused roles within ecommerce.
- Strong understanding of customer segmentation, behavioural marketing and lifecycle strategy.
- Experience working with CRM and marketing automation platforms (e.g. Braze, Bloomreach, Klaviyo etc).
- Commercial mindset with ability to link CRM activity to revenue and customer lifetime value.
- Strong analytical skills with confidence interpreting campaign performance data.
- Experience working in fast-paced, performance-driven digital or D2C environments.
- Excellent communication and stakeholder management skills.
What’s in it for me?
- Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
- Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
- Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer. We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.
Please email talent@thg.com if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition; you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Lifecycle CRM Manager - THG Nutrition in Manchester employer: THG
At THG, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. As a Lifecycle CRM Manager in our fully office-based environment at THG ICON, you'll benefit from tailored career development programmes, generous leave policies including your birthday off, and comprehensive wellbeing support, all while working with some of the most trusted brands in nutrition. Join us to not only advance your career but also to be part of a diverse team dedicated to breaking boundaries and empowering individuals.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle CRM Manager - THG Nutrition in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at THG or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research THG Nutrition, their brands, and recent campaigns. Show us you’re passionate about the role and how you can contribute to our mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Get comfortable talking about your experience and how it relates to lifecycle CRM management. We want to see your confidence shine!
✨Tip Number 4
Don’t forget to follow up! After your interview, drop a quick thank-you email to express your appreciation. It shows us you’re genuinely interested and keeps you on our radar.
We think you need these skills to ace Lifecycle CRM Manager - THG Nutrition in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Lifecycle CRM Manager role. Highlight your experience in CRM, lifecycle marketing, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can contribute to Myprotein's success. Be genuine and let your personality come through.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to mention specific examples where you've used data to drive decisions or improve performance. We love numbers, so don't shy away from sharing your successes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're serious about joining the THG family!
How to prepare for a job interview at THG
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially those mentioned in the job description like Braze or Klaviyo. Brush up on your knowledge of customer segmentation and lifecycle marketing to show you can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've analysed campaign performance and what insights you derived from that data. This will demonstrate your ability to translate numbers into actionable strategies.
✨Be Ready for A/B Testing Questions
Since experimentation is key in this role, think of specific A/B tests you've conducted. Be ready to explain your approach, the results, and how you applied those learnings to improve future campaigns. This shows you’re proactive and results-driven.
✨Align with THG's Mission
Familiarise yourself with THG’s brands and their missions, particularly Myprotein. Be prepared to discuss how your values align with theirs and how you can contribute to their goal of being a leader in beauty and sports nutrition. This personal connection can set you apart.
