At a Glance
- Tasks: Shape and deliver the global influencer strategy for MP Activewear.
- Company: Join THG, a leading global ecommerce group in beauty and sports nutrition.
- Benefits: Enjoy 25 days annual leave, enhanced pay, and wellbeing support.
- Other info: Access career development programmes and enjoy a vibrant office culture.
- Why this job: Be part of a dynamic team that empowers creators and drives brand growth.
- Qualifications: 3-5 years in influencer marketing or related fields, with strong relationship-building skills.
The predicted salary is between 40500 - 49500 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us, you’ll go further, faster. What are you waiting for?
Life at THG Nutrition
THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.
Our brands and people exist to break boundaries — to power and empower those who want more.
We move fast, challenge convention, and back ourselves to win.
These values shape how we work every day.
- Role: Influencer Manager
- Brand: MP Activewear
- Reporting to: Senior Influencer Manager
The Role
As Influencer Manager - MP Activewear, you will play a key role in shaping and delivering the global influencer and creator strategy for MP Activewear.
You will help build a high-performing global creator ecosystem that strengthens brand credibility, drives awareness and supports commercial growth across priority markets.
From identifying the next generation of emerging talent to developing long-term relationships with established creators and talent agencies, you will ensure MP Activewear is consistently working with the right talent, in the right markets, and delivering content that drives commercial and brand growth.
You will work closely with Brand, Social, Paid Social, E-commerce and regional market teams to ensure influencers are an integral part of the wider global marketing strategy.
This role combines strategy, talent management, campaign delivery and commercial performance.
We are looking for someone who can think strategically, build trusted relationships and remain hands-on in delivering work at pace.
Key Responsibilities
- Global Influencer Strategy
- Own the development and execution of MP Activewear’s global influencer and creator strategy.
- Translate global brand priorities into clear, market-specific influencer plans across priority markets.
- Help local teams build relevant creator communities while maintaining a consistent international brand identity.
- Identify emerging platforms, creator trends, communities and cultural opportunities relevant to activewear.
- Establish clear objectives, KPIs and measurement frameworks for influencer activity.
- Lead the continued development of MP Activewear’s creator proposition, including exclusive access, product seeding, experiences and community opportunities.
- Talent Identification and Relationship Management
- Identify high-potential influencers and creators across global markets.
- Build and maintain authentic, long-term relationships with talent and talent management teams.
- Develop a strong understanding of each creator’s audience, content style, community influence and commercial potential.
- Manage regular communication with MP’s global influencer network and ensure creators feel valued, informed and connected to the brand.
- Identify opportunities to develop high-performing creators from initial test activity into longer-term ambassadors and brand advocates.
- Monitor creator retention, repeat collaboration, organic posting behaviour and long-term partnership potential.
- Make clear recommendations on where to protect, develop, scale or optimise creator investment.
- Campaign and Activation Management
- Lead influencer campaigns for MP Activewear from initial concept and talent selection through to delivery, reporting and optimisation.
- Ensure global influencer activity around product launches, seasonal campaigns, key trading moments, events and wider brand initiatives.
- Lead the global strategy of creator product seeding and community experiences, reporting against key KPIs to monitor success.
- Commercial Performance and Reporting
- Own the day-to-day performance reporting for influencer activity and provide clear, actionable insights to stakeholders.
- Track and analyse relevant KPIs including reach, engagement, content performance, new customer contribution, revenue, CPA/CAC, cost of sale and ROI.
- Present data and insights to inform future talent selection, campaign planning and investment decisions.
- Clearly communicate performance, risks, opportunities and recommendations to senior stakeholders.
- Continuously improve processes, tools and ways of working across the global influencer programme.
About You
You will ideally have
- 3-5 years’ experience in influencer marketing, talent management, social media, PR, partnerships or a related field.
- Experience supporting or managing influencer programmes across multiple markets.
- Proven experience building and maintaining strong relationships with creators, agents and talent managers.
- Experience negotiating influencer partnerships, fees, deliverables, usage rights and exclusivity.
- A strong understanding of Instagram, Tik Tok and You Tube, with the curiosity to identify opportunities on emerging platforms.
- Experience measuring influencer performance and turning data into clear recommendations.
What’s in it for me?
- Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
- Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
- Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer.
If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all.
We endeavour to respond to every application we receive within 14 days.
If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Influencer Manager - MP Activewear in Manchester employer: THG
At THG Nutrition, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and innovation. Our commitment to employee growth is evident through bespoke development programmes and a supportive environment that encourages collaboration and personal development. Located in the heart of Altrincham, our fully office-based role as a Social Commerce Executive provides unique opportunities to engage with leading brands like Myprotein while enjoying benefits such as enhanced leave, wellbeing support, and a strong focus on diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager - MP Activewear in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with THG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at THG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Manager - MP Activewear in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THG:Show us that you’ve done your homework! In your application, briefly mention what you admire about THG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At THG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
