At a Glance
- Tasks: Lead global conversion rate optimisation for Myprotein and Myvitamins, driving revenue through data-led experimentation.
- Company: Join THG, a global ecommerce leader in beauty and sports nutrition with a vibrant team culture.
- Benefits: Enjoy 25 days annual leave, enhanced maternity/paternity pay, and access to wellbeing support.
- Other info: Dynamic work environment with excellent career development opportunities and perks.
- Why this job: Make a real impact on customer experience while shaping the future of ecommerce optimisation.
- Qualifications: Strong CRO experience, A/B testing skills, and familiarity with analytics platforms required.
The predicted salary is between 70000 - 90000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world’s largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
The Role
We’re looking for a Senior CRO Manager to lead conversion rate optimisation (CRO) across Myprotein and Myvitamins globally. You’ll own the testing programme across all digital channels and markets, helping improve customer experience and drive more revenue through data‑led experimentation. This role works closely with marketing, UX, tech and trading teams to identify opportunities, run tests, analyse results and improve conversion performance across the customer journey. You’ll also play a key role in shaping the company’s CRO strategy, reporting results to senior leadership, and helping the business make smarter decisions around optimisation and personalisation.
Key Responsibilities
- CRO Strategy & Testing
- Own and manage the global CRO testing roadmap
- Plan and run A/B and multivariate tests across websites and landing pages
- Prioritise tests based on business impact and opportunity
- Track results, share learnings and implement successful changes
- Balance quick improvements with longer‑term optimisation projects
- Data & Insight
- Identify conversion issues and opportunities across the customer journey
- Analyse funnels, customer behaviour and performance data
- Use tools like heatmaps, session recordings and analytics to generate insights
- Turn findings into clear test hypotheses and action plans
- Benchmark against competitors and industry best practice
- Cross‑Functional Collaboration
- Work closely with marketing, UX, development and trading teams
- Ensure tests are commercially valuable and technically achievable
- Support optimisation of landing pages, checkout flows and promotional campaigns
- Help improve customer experience, not just conversion metrics
- Vendor & Tool Management
- Manage CRO and personalisation tools and external vendors
- Support onboarding and implementation of new technology partners
- Ensure tools are working effectively and compliant with data privacy standards
- Stay informed on new CRO and experimentation technologies
- Reporting & Stakeholder Management
- Measure and report the commercial impact of CRO activity
- Present test results and recommendations to senior leadership
- Build business cases for future CRO investment and resources
- Work with finance and analytics teams on revenue attribution and reporting
- Personalisation & Innovation
- Develop personalisation strategies using customer and behavioural data
- Identify opportunities to scale successful tests through automation
- Explore AI and new optimisation technologies to improve performance
- Leadership
- Promote a strong testing and data‑driven culture
- Encourage best practice across ecommerce and digital teams
- Manage priorities across multiple markets and projects
What We're Looking For
Experience & Skills
- Strong experience in CRO, experimentation or ecommerce optimisation
- Proven success running A/B testing programmes at scale
- Experience with tools such as Optimizely, VWO, AB Tasty or Dynamic Yield
- Strong knowledge of analytics platforms like GA4 or Adobe Analytics
- Experience working with UX, development and marketing teams
- Comfortable managing vendors and third‑party tools
- Experience with personalisation and audience segmentation is a plus
- Global or multi‑market ecommerce experience preferred
What's in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industry‑leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us.
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa.
- State‑of‑the‑art on‑site gym.
- Access to our on‑site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On‑site staff shop.
- Access to on‑site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer. THG is proud to be a Disability Confident Committed employer.
Global CRO Leader — Ecommerce Optimization in Manchester employer: THG
At THG, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through bespoke development programmes and a supportive environment that encourages personal and professional advancement. Located in the heart of Altrincham, our state-of-the-art facilities, including an on-site gym and wellness support, ensure that our team thrives both in and out of the workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Global CRO Leader — Ecommerce Optimization in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at THG. A friendly chat can open doors and give you insights that a job description can't.
✨Tip Number 2
Prepare for interviews by practising common questions related to CRO and ecommerce optimisation. We want you to showcase your knowledge and passion for the role!
✨Tip Number 3
Showcase your past successes with data! Bring examples of how you've improved conversion rates or customer experiences in previous roles. Numbers speak volumes!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the THG family.
We think you need these skills to ace Global CRO Leader — Ecommerce Optimization in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior CRO Manager. Highlight your experience in CRO, A/B testing, and any relevant tools you've used. We want to see how your skills align with our mission at THG!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for ecommerce optimisation and how you can contribute to our brands like Myprotein. Keep it engaging and let your personality come through!
Showcase Your Data Skills:Since this role is all about data-led experimentation, make sure to highlight your analytical skills. Mention specific tools like GA4 or Adobe Analytics that you've worked with, and how you've used data to drive results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at THG!
How to prepare for a job interview at THG
✨Know Your CRO Stuff
Make sure you brush up on your conversion rate optimisation knowledge. Familiarise yourself with A/B testing, multivariate tests, and the tools like Optimizely or VWO that are commonly used in the industry. Being able to discuss specific examples of how you've successfully implemented these strategies will really impress.
✨Data is Your Best Friend
Since this role involves a lot of data analysis, be prepared to talk about how you've used analytics platforms like GA4 or Adobe Analytics in the past. Bring examples of how you've turned data insights into actionable strategies that improved customer experience and conversion rates.
✨Collaboration is Key
This position requires working closely with various teams, so highlight your experience in cross-functional collaboration. Share stories about how you've partnered with marketing, UX, and tech teams to achieve common goals, and how you ensured that tests were both commercially valuable and technically feasible.
✨Show Your Leadership Skills
As a Senior CRO Manager, you'll need to promote a strong testing culture. Be ready to discuss how you've led teams in the past, encouraged best practices, and managed multiple projects across different markets. Demonstrating your ability to inspire and guide others will set you apart.
