At a Glance
- Tasks: Lead and grow national partnerships in the protein bar sector, driving sales and brand visibility.
- Company: Brighter Foods, a leader in healthy snack bar development and manufacturing.
- Benefits: Career development, enhanced leave, wellbeing support, and access to an on-site gym.
- Other info: Fast-paced environment with opportunities for growth and cross-functional collaboration.
- Why this job: Join a dynamic team and make a real impact in the health and wellness market.
- Qualifications: Experience in National Account Management within FMCG or food sectors is preferred.
The predicted salary is between 50000 - 60000 £ per year.
We are seeking a dynamic and results‑driven Business Development Manager National Account Manager (NAM) – BFS (Bars, Foods, Snacks) to lead and grow our national partnerships within the bar sector. This role focuses on driving sales, building strategic relationships, and increasing brand visibility across national and key regional BFS groups, premium independent groups, and other influential on‑trade accounts. Brighter Foods, a leader in the development and manufacture of healthy snack bars, is looking for someone to lead and grow our protein bar portfolio.
Responsibilities
- Lead, manage, and grow a portfolio of key national retail and convenience customers, with a focus on the protein and health bar categories.
- Own and drive achievement of key commercial objectives within a specified customer(s) and overall strategy by establishing and pro‑actively managing relationships at multiple levels.
- Continuously evaluate customer product mix to drive improved profitability (PPU) incorporating initiatives from marketing such as complexity reduction and cost of product recommendation.
- Develop and manage customer joint business plans where relevant, ensuring alignment to business priorities.
- Build strong, long‑term relationships with buyers, category managers, and key decision‑makers within assigned accounts.
- Manage customer relationships and internal relationships across multiple departments (commercial, technical, product development) to optimise results in a complex matrix structure.
- Achieve agreed sales, volume, and profitability targets through effective planning, execution, and customer collaboration.
- Annually review customer account plans as part of the budgeting process for the following year.
- Implement an agreed promotional plan within defined trade investment budgets.
- Lead customer pricing, promotional planning, and contract negotiations to maximise profitability while ensuring competitive market positioning.
- Work closely with marketing, NPD, operations, and supply chain teams to deliver tailored solutions for customers and ensure successful product launches.
- Provide accurate sales forecasts, demand planning inputs, and regular performance reports to the senior leadership team.
- Travel regularly within the UK.
Qualifications
- Proven experience in National Account Management, preferably within FMCG, food, health, or snacking categories.
- Background in managing major UK retailers (grocery multiples, convenience, discounters, or health channels) is highly desirable, or experience working with food manufacturing services.
- Strong understanding of the health, wellness, and protein/snacking markets.
- Commercially driven with strong negotiation, relationship management, and P&L experience.
- Ability to work cross‑functionally, influencing internal and external stakeholders.
- Excellent communication, presentation, and organisational skills.
- Comfortable working in a fast‑paced, growth‑focused environment.
Benefits
- Career Development: Access bespoke development programmes designed by our in‑house L&D team. Continued development through our upskilling programme delivered in partnership with a leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays. Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12 months.
- Wellbeing Support: Access face‑to‑face and virtual appointments with our in‑house GP. Access our in‑house CBT therapist. Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa. State‑of‑the‑art on‑site gym. Access to our on‑site physio.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
Business Development Manager (Bfs) - Thg Manufacturing in Manchester employer: THG
Brighter Foods is an exceptional employer, offering a vibrant work culture that prioritises employee growth and wellbeing. With access to bespoke development programmes and a comprehensive benefits package including enhanced leave and wellbeing support, employees are empowered to thrive in their roles. Located in a dynamic environment, the company fosters strong relationships and collaboration, making it an ideal place for those looking to make a meaningful impact in the health and snacking sector.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager (Bfs) - Thg Manufacturing in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that Business Development Manager role!
✨Tip Number 2
Prepare for those interviews! Research the company and its products, especially in the health and snacking sectors. Be ready to discuss how your experience aligns with their goals and how you can drive sales and build relationships. Confidence is key!
✨Tip Number 3
Showcase your achievements! When chatting with potential employers, highlight your past successes in managing national accounts and driving profitability. Use specific examples to demonstrate your impact and how you can replicate that success at Brighter Foods.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to the growth of our protein bar portfolio.
We think you need these skills to ace Business Development Manager (Bfs) - Thg Manufacturing in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in National Account Management and any relevant achievements in the FMCG or snacking sectors. We want to see how you can drive sales and build relationships!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the protein bar market and how your skills align with our goals at Brighter Foods. Keep it engaging and personal – we love a bit of personality!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to meet sales targets and manage key accounts. Numbers speak volumes, so include metrics where possible to show your impact!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of success. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come through our own platform!
How to prepare for a job interview at THG
✨Know Your Market
Before the interview, dive deep into the health and snacking markets. Understand current trends, key players, and what makes Brighter Foods stand out. This knowledge will help you demonstrate your passion and expertise in the protein bar category.
✨Showcase Your Relationship Skills
Prepare examples of how you've built and maintained strong relationships with key decision-makers in previous roles. Highlight specific instances where your relationship management led to successful outcomes, as this is crucial for a Business Development Manager.
✨Be Ready to Discuss Strategy
Think about how you would approach managing a portfolio of national accounts. Be prepared to discuss your strategies for achieving sales targets, developing joint business plans, and optimising product mixes. This shows that you can think strategically and align with the company's goals.
✨Practice Your Negotiation Skills
Since negotiation is a big part of this role, practice articulating your negotiation strategies. Prepare to discuss how you've successfully navigated pricing and promotional planning in the past, ensuring you can maximise profitability while maintaining competitive positioning.
