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For Companies At a Glance
- Tasks: Lead product marketing strategies and launch innovative health products.
- Company: Join THG, a global leader in beauty and nutrition.
- Benefits: Career development, 25 days leave, and a vibrant work culture.
- Why this job: Make an impact in the health movement while working with top brands.
- Qualifications: Experience in product marketing and strong storytelling skills.
- Other info: Dynamic environment with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
About THG Nutrition & Wellness
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world’s largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear. We want to be the world’s most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more.
Why be a Product Marketing Manager at THG?
As Product Marketing Manager you will play a critical role in bringing Myprotein products to market, owning product positioning, messaging and go-to-market strategies across key categories. You will act as the bridge between Product, Brand, Commercial and Marketing teams, ensuring that every product launch is insight-led, commercially impactful and brand-consistent across all channels and markets. This role is ideal for a strategic yet hands-on marketer who thrives in a fast-paced, global environment and is passionate about health, fitness and consumer-led storytelling.
Key Responsibilities
- Product Strategy & Positioning
- Own product positioning, value propositions and messaging frameworks across assigned categories.
- Translate product features, nutritional science and innovation into compelling consumer-facing narratives.
- Develop and maintain product architecture, naming conventions and portfolio logic.
- Go-To-Market & Launch Excellence
- Lead end-to-end go-to-market planning for new product launches, renovations and limited editions.
- Create comprehensive launch toolkits, including messaging, FAQs, claims, imagery guidance and channel priorities.
- Partner with Campaigns, Brand, CRM, Influencer, PR and Paid Media teams to ensure flawless execution.
- Cross-Functional Collaboration
- Act as the key marketing partner to Product Development, Innovation, NPD and Commercial teams.
- Influence product roadmaps using customer insights, market trends and competitive analysis.
- Work closely with Regional and International teams to localise launches where required.
- Consumer & Market Insight
- Leverage customer data, research and performance insights to inform product strategy and messaging.
- Monitor category trends, competitor activity and emerging consumer needs.
- Use post-launch analysis to optimise future launches and product performance.
- Commercial & Performance Focus
- Support commercial planning through clear articulation of product benefits and key selling points.
- Track launch performance against KPIs including sales, conversion, engagement and awareness.
- Continuously optimise messaging and channel strategies based on performance data.
What skills and experience do I need for this role?
Essential
- Proven experience in Product Marketing, Brand Marketing or Go-To-Market roles, ideally within FMCG, nutrition, beauty or lifestyle brands.
- Strong experience delivering end-to-end product launches in a fast-paced environment.
- Excellent stakeholder management skills with the ability to influence cross-functionally.
- Strong storytelling and copywriting skills, with a clear understanding of consumer psychology.
- Data-driven mindset with experience using insights to shape strategy and execution.
Desirable
- Experience within sports nutrition, health & wellness or performance-led brands.
- Exposure to global or multi-market product launches.
- Understanding of e-commerce and DTC business models.
What’s in it for me?
Career Development Access bespoke development programmes that have been designed and developed by our in-house L&D team. Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave 25 days annual leave plus
Brand & Product Marketing Manager in Manchester employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Product Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching THG and its brands. Understand their products and values so you can show how you fit into their mission. We want to see your passion for health and fitness shine through!
✨Tip Number 3
Practice your storytelling skills! Be ready to share your experiences and how they relate to the role of Product Marketing Manager. We love hearing about your journey and how you’ve tackled challenges in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for candidates who are proactive and eager to join our team.
We think you need these skills to ace Brand & Product Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for health, fitness, and consumer storytelling shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and our mission at THG.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing or brand marketing, especially within FMCG or nutrition. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Data-Driven: Since we value a data-driven mindset, include examples of how you've used insights to shape your strategies in previous roles. Show us how you’ve tracked performance and optimised launches based on real data – it’ll make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen to be part of our team at THG!
How to prepare for a job interview at THG
✨Know Your Brands Inside Out
Before the interview, dive deep into THG's brands like Myprotein and ESPA. Understand their unique selling points and recent product launches. This will not only show your enthusiasm but also help you articulate how you can contribute to their marketing strategies.
✨Master the Art of Storytelling
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've successfully crafted compelling narratives around products in the past. Think about how you can translate technical features into relatable benefits for consumers.
✨Be Data-Driven
THG values insights that drive decisions. Come prepared with examples of how you've used data to inform your marketing strategies. Whether it's consumer feedback or market trends, showing your analytical side will impress the interviewers.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams. Be ready to discuss times when you've successfully collaborated across departments. Highlight your stakeholder management skills and how you've influenced product roadmaps in previous roles.
