At a Glance
- Tasks: Lead Myprotein's global loyalty programmes to boost customer engagement and retention.
- Company: Join THG, a global leader in beauty and sports nutrition.
- Benefits: Enjoy 25 days leave, enhanced pay, and wellness support.
- Other info: Dynamic workplace with excellent career development opportunities.
- Why this job: Make a real impact on customer loyalty in a fast-paced environment.
- Qualifications: 3+ years in loyalty marketing with strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Overview
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we\'re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you\'ll go further, faster. What are you waiting for?
Role: Loyalty & Retention Manager
Reporting to: Head of Retention & Loyalty
Business Area: THG Nutrition (Myprotein)
Location: THG HQ, Manchester (WA15 0AF) - Fully Office Based
THG Nutrition:
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world\'s largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
The Role
We are seeking a Loyalty Manager to take ownership of Myprotein\'s global loyalty and rewards programmes, driving customer engagement, retention, and repeat purchase behaviour. Reporting to the Head of Retention & Loyalty, you will play a key role in delivering a world-class loyalty experience that increases customer lifetime value (LTV), reduces churn, and strengthens brand loyalty across international markets.
You will work cross-functionally with CRM, Brand Marketing, Product, and Analytics teams to execute data-driven initiatives that enhance personalisation, optimise loyalty journeys, and deliver measurable commercial impact.
As a Loyalty & Retention Manager You\'ll:
- Manage and optimise Myprotein\'s global loyalty and rewards programmes to drive repeat purchases and customer engagement.
- Develop and execute loyalty campaign plans, including promotions and member-exclusive experiences.
- Collaborate with CRM and Retention teams to integrate loyalty initiatives across lifecycle marketing campaigns.
- Analyse programme performance, reporting on KPIs such as member engagement, repeat purchase rate, and incremental revenue contribution.
- Leverage customer insights and data to create segmentation strategies, ensuring loyalty initiatives are personalised and relevant.
- Partner with Product and Engineering teams to improve the loyalty platform experience and implement new features.
- Support the planning and delivery of gamification, referral, and subscription-enhancing strategies within the loyalty ecosystem.
- Conduct competitor and market analysis to ensure Myprotein\'s loyalty programme remains innovative and best-in-class.
- Lead a test-and-learn approach to optimise campaigns, mechanics, and programme performance.
- Work with international stakeholders to adapt and localise loyalty initiatives for regional markets.
About You
To succeed as Loyalty Manager, you will be a commercially minded marketer with experience managing loyalty programmes and driving measurable customer engagement. You will be analytical, data-driven, and thrive in a fast-paced, digital-first environment.
- 3+ prove years experience in developing and executing a Loyalty scheme, demonstrate an understanding of best practices to drive retention, engagement and CLTV.
- Plan, coordinate, and launch targeted loyalty campaigns, collaborate effectively with marketing channels and eCommerce teams to ensure seamless end-to-end campaign delivery.
- Experience in monitoring and analysing performance including both customer data and campaign performance to refine strategies to drive performance further.
- Demonstrate experience in managing and building strong relationships with both internal and external stakeholders, alongside experience in managing direct reports
- Although often seen at Senior Manager level and above, we would also be keen understand any experience related to scheme budgeting and ROI measures.
What\'s in it for me?
Career Development
- Access bespoke development programmes designed by our in-house L&D team.
- Develop your expertise through our upskilling programme in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Enjoy your birthday off!
- Enhanced maternity and paternity pay based on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days of volunteer leave after 12 months.
Wellbeing Support
- Face-to-face and virtual appointments with our in-house GP.
- Access to our in-house CBT therapist.
- 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- State-of-the-art on-site gym.
- Access to on-site physiotherapy.
Other Perks
- Save up to 12% on personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- On-site barber.
- Referral bonus of up to £1,000.
- Anniversary gifts for 5 and 10 years of service
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven\'t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Loyalty Manager - Thg Nutrition in Manchester employer: THG
At THG, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. Located in Manchester, our fully office-based environment provides employees with access to bespoke development programmes, enhanced leave options, and comprehensive wellbeing support, ensuring that you can thrive both personally and professionally. Join us to be part of a dynamic team that values your growth and empowers you to make a meaningful impact in the world of nutrition and wellness.
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty Manager - Thg Nutrition in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at THG. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research THG Nutrition and Myprotein, and be ready to discuss how your experience aligns with their goals. Show them you're not just another candidate.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Get comfortable talking about your achievements and how they relate to the role of Loyalty Manager.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the THG team.
We think you need these skills to ace Loyalty Manager - Thg Nutrition in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Loyalty Manager role. Highlight your experience with loyalty programmes and how it aligns with our mission at THG Nutrition. We want to see how you can drive customer engagement and retention!
Show Off Your Data Skills:Since this role is all about being data-driven, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to optimise loyalty campaigns or improve customer experiences. We love numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits into our vibrant culture at THG. Share your passion for nutrition and how you can contribute to our team’s success. Be yourself, we want to get to know the real you!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the THG family. What are you waiting for?
How to prepare for a job interview at THG
✨Know Your Numbers
As a Loyalty Manager, you'll need to be data-driven. Brush up on key metrics like customer lifetime value (LTV) and repeat purchase rates. Be ready to discuss how you've used data in past roles to drive engagement and retention.
✨Showcase Your Campaign Success
Prepare examples of loyalty campaigns you've developed and executed. Highlight the strategies you used, the challenges you faced, and the measurable outcomes. This will demonstrate your hands-on experience and ability to deliver results.
✨Understand the Brand
Familiarise yourself with Myprotein and its family of brands. Know their target audience, current loyalty initiatives, and how they stand out in the market. This knowledge will help you tailor your answers and show genuine interest in the role.
✨Collaboration is Key
Since the role involves working cross-functionally, think of examples where you've successfully collaborated with other teams. Be prepared to discuss how you can integrate loyalty initiatives across marketing channels and enhance customer experiences.
