At a Glance
- Tasks: Manage Cult Beauty's TikTok Shop, grow affiliate programmes, and coordinate exciting campaigns.
- Company: Join THG, a global leader in beauty e-commerce with a vibrant culture.
- Benefits: Enjoy 25 days annual leave, enhanced pay, and bespoke career development programmes.
- Other info: Dynamic team environment with opportunities for growth and creativity.
- Why this job: Be at the forefront of social commerce in beauty and make a real impact.
- Qualifications: 1-2 years in e-commerce or social media, with a passion for TikTok.
The predicted salary is between 40500 - 49500 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
About Cult Beauty
Cult Beauty is one of the UK's leading online beauty destinations, known for a curated, expert-led edit of the best emerging and established beauty brands. As part of THG, Cult Beauty combines an entrepreneurial, fast-moving culture with the scale, data and technology of a global e-commerce group. The affiliates and partnerships channel is a genuine growth priority for the business, with strong performance to date and significant headroom to scale reach, revenue and brand awareness over the next 12–24 months.
Why be a Social Commerce Executive at THG Beauty?
TikTok Shop is one of the fastest-growing channels in beauty commerce, and Cult Beauty is building something exciting on it. This is a newly created role sitting within the Ecommerce team, reporting to the Senior Ecommerce Manager. You'll be the day-to-day owner of Cult Beauty's TikTok Shop — managing our affiliate programme, growing our product catalogue, coordinating campaigns, and working closely with paid, merch, and trading teams to make TTS a serious commercial channel for the business. It's a hands-on, high-ownership role for someone who is genuinely excited by social commerce, understands how TikTok Shop works (or is determined to learn it fast), and wants to build something from the ground up at one of the UK's most loved beauty destinations.
As Social Commerce Executive you’ll:
- Affiliate programme management
- Recruit, vet and onboard new affiliate talent across the TikTok Shop creator marketplace
- Manage existing affiliate relationships — briefing creators ahead of NPD launches, edits and key trading moments
- Set and optimise commission structures across open and targeted collaboration plans
- Identify top-performing creators and develop tiered incentive programmes to retain and reward them
- Monitor affiliate content quality and provide feedback to drive better-performing videos
- Coordinate affiliate activity around key campaign moments throughout the trading calendar
- Product catalogue
- Ensure all NPD goes live on TikTok Shop at or before site launch, working closely with trading and merch teams
- Grow and maintain our live product catalogue, aligning with merch on assortment strategy
- Maintain accurate product listings, pricing, descriptions and imagery
- Monitor listing performance and identify opportunities to improve conversion
- Campaign coordination and trading
- Be the day-to-day contact with the TikTok Shop platform team, setting up and managing campaign participation
- Coordinate TTS campaign timing with the site trading calendar, aligning promotional moments and activity
- Manage clearance and sale SKUs on TTS in coordination with merch and trading teams
- Brief affiliates on promotable SKUs to drive commission-led content at the right commercial moments
- Performance and reporting
- Support weekly TTS performance reporting, tracking key metrics including GMV, orders, AOV, new buyers and affiliate contribution
- Use TTS Seller Centre tools to help identify trending products and surface insights to inform content and trading decisions
- Monitor affiliate performance by creator and flag key findings to the Senior Ecommerce Manager
- Provide regular, clear updates on TTS activity, with support and guidance from the wider ecommerce team
- Paid support
- Work closely with the Senior Paid Manager to coordinate GMV Max activity on top-performing affiliate content
- Brief the paid team on organic content performance to support prioritisation of amplification spend
- Ensure paid campaigns are set up and optimised ahead of key TTS trading moments
- Supporting the wider ecommerce team
- As part of the Cult Beauty ecommerce team, you'll be expected to support with broader ecommerce activity where needed — whether that's contributing to trading conversations, helping with ad hoc projects, or collaborating with colleagues across paid, trading and merchandising
- Live commerce — future opportunity
- Support the exploration and development of a TikTok Shop Live strategy
- Work with influencer and talent contacts to identify and brief Live hosts
- Help build out what a regular Live cadence could look like for Cult Beauty
What skills and experience do I need for this role?
Essential
- 1–2 years’ experience in ecommerce, social media, influencer marketing or a similar commercial digital role
- Genuine enthusiasm for TikTok and a solid understanding of how the platform works — you use it, you get it
- Strong organisational skills with the ability to manage multiple workstreams across affiliates, products, campaigns and reporting
- Excellent written and verbal communication skills — you'll be briefing creators, collaborating with internal teams and liaising with the TikTok platform
- Commercially minded — you care about revenue, conversion and performance, not just content
- Self-starter mentality — comfortable owning your workload and working proactively without being micromanaged
- High attention to detail — accurate listings, timely briefs and correct pricing matter and you'll make sure nothing slips
Desirable
- Previous experience working with TikTok Shop, TikTok affiliates or another social commerce platform
- Experience in the beauty or lifestyle sector
- Familiarity with TikTok Seller Centre, GMV Max or affiliate management tools
- Experience managing influencer or creator relationships
- Understanding of ecommerce trading calendars and promotional planning
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Social Commerce Executive | Cult Beauty in London employer: THG
THG in Tywyn, Wales, is an excellent employer that values its employees by fostering a diverse and inclusive work culture. With a strong commitment to continuous improvement, the company offers ample opportunities for professional growth and development, ensuring that every team member can thrive in their role while contributing to operational excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Social Commerce Executive | Cult Beauty in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like THG are looking for when hiring for a Social Commerce Executive | Cult Beauty.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to THG for the Social Commerce Executive | Cult Beauty, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at THG as a Social Commerce Executive | Cult Beauty, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out THG’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Social Commerce Executive | Cult Beauty.
We think you need these skills to ace Social Commerce Executive | Cult Beauty in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at THG, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with THG's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at THG. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at THG
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that THG uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at THG. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
