At a Glance
- Tasks: Drive influencer marketing strategies and connect with the vibrant German fitness community.
- Company: Join THG, a global leader in beauty and sports nutrition.
- Benefits: Enjoy 25 days annual leave, wellbeing support, and career development opportunities.
- Other info: Dynamic workplace with a focus on health, fitness, and innovation.
- Why this job: Shape the future of influencer marketing while working with top talent in Germany.
- Qualifications: Fluent in German and English, with 2+ years in influencer marketing.
The predicted salary is between 35000 - 45000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us, you’ll go further, faster. What are you waiting for?
- Brand: Myprotein
- Company: THG Nutrition
About THG Nutrition
THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands: Myvegan, Myvitamins, and MP Activewear.
With Myprotein's slogan,
Fuel your ambition , at the heart of everything we do, we’re on a mission to be the world's most empowering health movement, championing everyone to live healthier, more active lives.
Our brands and people exist to break boundaries, to power and empower those who want more.
Why be a Senior Influencer Executive for Germany Myprotein?
At Myprotein, we’re more than just a sports nutrition brand, we’re a global movement driven by passion, innovation and our mission to
Fuel your ambition .
As Senior Influencer Executive for Germany, you’ll have the opportunity to shape the way our brand connects with an influential and growing fitness community.
You’ll work alongside a passionate, high-performing marketing team and play a pivotal role in scaling our influencer strategy in one of our fastest-growing markets.
This is a unique chance to blend creativity, strategic thinking, and cultural insight, all while working with some of the most exciting talent in the German fitness and wellbeing space.
Responsibilities include
- Own and drive the day-to-day operations of the German influencer programme, ensuring consistent growth and performance, while maintaining strong working relationships with creators and talent agents in the region.
- Support the Senior Influencer Manager – EU in shaping and executing the German influencer strategy, aligning with overall EU and global objectives for the Myprotein brand.
- Deliver detailed performance reporting on a weekly, bi-weekly, and monthly basis, analysing key KPIs including engagement, reach, conversions and ROI, and presenting insights and recommendations to internal stakeholders.
- Manage programme maintenance, ensuring influencer tracking links, discount codes, and promotional offers are accurate, live, and performing optimally across all communications.
- Actively source and recruit new German influencer talent, with a focus on brand alignment, commercial potential, and cultural fit – from micro creators to emerging macro talent – to support customer acquisition and brand awareness.
- Collaborate cross-functionally with key stakeholders including content, brand, commercial, paid media and product marketing teams to plan, brief, and execute integrated influencer campaigns tailored to the German market.
- Own the full campaign process for German influencer activations – from planning and briefing, to execution, approvals, content collection, analysis and learnings.
- Ensure influencer content is on-brand, high quality and aligned with current German social media trends, fitness culture and seasonal campaigns, maintaining relevance and authenticity.
- Lead on German influencer payments and budget tracking, ensuring accurate and timely invoicing and monthly purchase order (PO) processes are completed in line with internal finance procedures.
- Encourage collaboration across influencer tiers, nurturing an engaged community through creative activations, collaborative content opportunities and connections with wider marketing channels (e. g., events, social, CRM).
- Support brand-led events, campaigns and content creation, ensuring German influencer presence and involvement is maximised to generate impact and reach.
- Stay ahead of industry trends in Germany , identifying emerging platforms, content formats, and creator trends to future-proof Myprotein’s influencer approach and maintain brand relevance.
We're looking for
- Native level German language skills both written and spoken
- Business level English language skills both written and spoken
- Degree Qualified (Preferred)
- 2+ year experience in Influencer marketing (preferred)
- A genuine interest in health, wellbeing, fitness and an ambition to be at the forefront of German influencer marketing
- An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands
- Deep knowledge of current and emerging German social media platforms including but not limited to Instagram, Facebook, You Tube, Tik Tok etc.
- Outstanding communication, negotiation and organisational skills
- A proactive self-starter with a problem-solving attitude and the ability to meet deadlines
- Knowledge of the German fitness industry and social media trends
Benefits
- Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
- Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
- Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service
- #LI-ONSITE
THG is proud to be a Disability Confident Committed employer.
If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all.
We endeavour to respond to every application we receive within 14 days.
If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Senior Influencer Executive- Myprotein Germany in London employer: THG
THG in Tywyn, Wales, is an excellent employer that values its employees by fostering a diverse and inclusive work culture. With a strong commitment to continuous improvement, the company offers ample opportunities for professional growth and development, ensuring that every team member can thrive in their role while contributing to operational excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Influencer Executive- Myprotein Germany in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with THG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at THG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Influencer Executive- Myprotein Germany in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THG:Show us that you’ve done your homework! In your application, briefly mention what you admire about THG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At THG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
