At a Glance
- Tasks: Drive email marketing strategies and enhance customer engagement through data-driven insights.
- Company: Join THG, a global leader in beauty and sports nutrition with a vibrant team culture.
- Benefits: Enjoy 25 days annual leave, health support, and discounts on THG brands.
- Other info: Opportunities for career development and a commitment to diversity and inclusion.
- Why this job: Be part of a dynamic team shaping the future of beauty retail and personalisation.
- Qualifications: 2-3 years in CRM, strong data analysis skills, and a passion for e-commerce.
The predicted salary is between 35000 - 45000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Who is Cult Beauty?
We’re a beauty-obsessed team who share a common goal – to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status-quo – both in our industry and society.
Why be a Senior CRM Executive at THG Beauty?
We’re looking for a proactive and results-driven CRM specialist with the capability to operate at Senior CRM Executive level, to support the Senior CRM Manager in delivering a successful CRM growth strategy. With a commercial and creative mind, you will be part of a dynamic, innovative team that values creativity, collaboration, and data-driven strategies to achieve monthly revenue targets and channel KPIs. With a strong understanding of customer data, you will be confident using analytics to develop customer engagement and drive commercial value. This is a unique and exciting opportunity to join the CRM team during a key period of growth.
As a Senior CRM Executive you’ll:
- Manage the end-to-end process for email marketing communications, including developing, briefing, building, subject line ideation and scheduling; championing personalisation and continually optimising with test-and-learn activity.
- End-to-end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation & deliverability.
- Responsible for driving a strategic segmentation plan, to target, retain, and increase the value of customers.
- Support the wider CRM team to achieve the monthly revenue targets and channel KPIs, across multiple markets. A reactive mindset to identify gaps or opportunities and propose solutions.
- Own, develop and launch new email franchises, including template development, testing and success measurement – launch automated CRM campaigns, working cross-functionally to uphold seamless customer journeys.
- Championing CRM best-practice through the use of dynamic content, personalisation and exploring ESP functionality.
- Implement a robust A/B testing roadmap to drive improvement in email engagement.
- Cascade monthly campaign plans to the wider business through engaging presentations.
- Support Senior CRM Manager on rollout of all partnership marketing media requests for CRM activities.
- Mentor CRM Executive to support their development.
Reporting:
- Daily, weekly & monthly reporting against key KPIs.
- Analyse campaigns results, drive actionable insights and recommendations.
- Ad-hoc reporting to support reactive initiatives and drive continuous growth.
- Confidently present findings to the wider business both verbally and via email.
- Ongoing awareness of competitor activity.
What skills and experience do I need for this role?
- 2-3 years in a CRM role with experience working with ESPs and dynamic content providers.
- Experience in creating email campaigns, including triggered multi-touch journeys across email and other CRM channels.
- Experience in understanding data and building segments of customers.
- Strong understanding of e-commerce marketing and the beauty industry.
- Digitally minded with an innate understanding of mobile-first behaviours.
- Strategic thinker who can translate top line objectives into initiatives that can drive results.
- Confident using data including data mining and analysis.
- Highly articulate and confident communicator, both written and verbally.
- Ability to work with multiple stakeholders in a fast-paced environment.
- Self-motivated multi-tasker able to handle multiple projects with good time-management.
- Commercially aware, pro-active and able to show initiative.
- Great attention to detail and organisational skills.
What’s in it for me?
Career Development: Access bespoke development programmes that have been designed and developed by our in-house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave: 25 days annual leave plus bank holidays. Enjoy your day off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12-months.
Wellbeing Support: Access face-to-face and virtual appointments with our in-house GP. Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks: Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Up to 50% staff discount on THG brands. Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. Anniversary gifts when you hit 5 and 10 years of service.
Disability Confident Employer: THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
Diversity and Inclusion: THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Senior CRM Executive: Email Growth & Personalisation in London employer: THG
At THG Beauty, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a Senior CRM Executive, you'll benefit from tailored career development programmes, generous leave policies, and a supportive environment that encourages personal growth and innovation. Join us in Manchester, where you can make a meaningful impact in the beauty industry while enjoying perks like substantial staff discounts and wellbeing support.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive: Email Growth & Personalisation in London
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and e-commerce sectors on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for those interviews! Research THG Beauty and its brands thoroughly. Know their mission and values inside out so you can show how you fit into their culture and contribute to their goals.
✨Tip Number 3
Show off your skills! Bring examples of your past CRM campaigns and results to the interview. Be ready to discuss how you’ve used data to drive engagement and revenue – that’s what they want to hear!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at THG Beauty.
We think you need these skills to ace Senior CRM Executive: Email Growth & Personalisation in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior CRM Executive role. Highlight your experience with email marketing, customer data analysis, and any relevant projects that showcase your creativity and strategic thinking.
Show Off Your Skills:Don’t hold back on showcasing your skills in CRM and e-commerce marketing. Use specific examples of how you've driven results in previous roles, especially in relation to email campaigns and customer engagement strategies.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits into our beauty-obsessed team, so don’t be afraid to express your passion for the industry and your vision for intelligent beauty.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at THG
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially around email marketing and personalisation strategies. Be ready to discuss how you've used data to drive customer engagement in previous roles, as this will show your understanding of the key responsibilities of a Senior CRM Executive.
✨Showcase Your Creativity
THG Beauty values creativity, so come prepared with examples of innovative email campaigns you've developed. Think about how you can demonstrate your ability to think outside the box when it comes to personalisation and segmentation strategies.
✨Be Data-Driven
Since the role involves a lot of analytics, be ready to talk about how you've used data to inform your decisions. Prepare to share specific metrics from past campaigns that highlight your success in driving revenue and engagement through effective email marketing.
✨Engage with the Company Culture
Familiarise yourself with THG Beauty's mission and values. During the interview, express your enthusiasm for their commitment to transparency and innovation in the beauty industry. Showing that you align with their culture will make you a more appealing candidate.
