At a Glance
- Tasks: Create engaging social-first copy and compelling storytelling for beauty campaigns.
- Company: Join THG Beauty, a global leader in beauty ecommerce with iconic brands.
- Benefits: Enjoy 25 days annual leave, enhanced pay, and wellbeing support.
- Other info: Dynamic environment with excellent career development opportunities.
- Why this job: Be part of a creative team shaping the future of beauty marketing.
- Qualifications: Experience in copywriting, strong social media skills, and a passion for beauty.
The predicted salary is between 30000 - 40000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Why be a Mid‑Weight Copywriter at THG Beauty?
Cult Beauty is looking for a creative Mid‑Weight Copywriter to join the brand team. This role will play a key part in shaping engaging copy across multiple marketing channels while upholding the Cult Beauty tone of voice. The ideal candidate will have strong marketing copywriting experience, a passion for beauty, and a deep understanding of social content and emerging trends. They will be responsible for delivering compelling storytelling across campaigns, social platforms and Cult Beauty Edit launches, while supporting wider business copy requests.
Responsibilities
- Own and write social‑first copy across all social media channels
- Create engaging, on‑brand content tailored to different platforms and audiences
- Contribute fresh creative ideas during content planning and campaign brainstorms
- Stay up to date with current social trends, cultural moments and beauty conversations
- Lead copywriting and storytelling for Cult Beauty Edit boxes across all marketing touchpoints
- Uphold and protect the Cult Beauty tone of voice across all written communications
- Support wider marketing initiatives with campaign and promotional copy where required
- Respond to ad‑hoc copy briefs for affiliates, PR and trade requests
- Collaborate closely with social, creative, marketing and brand teams
- Ensure all copy is accurate, consistent and aligned with brand guidelines
Skills and experience
- Proven experience in a copywriting or content role within marketing, editorial or brand environments
- Strong social‑first writing skills with an understanding of platform‑specific content
- Passion for beauty, skincare, makeup and industry trends
- Excellent storytelling and communication skills
- Strong understanding of tone of voice and brand guardianship
- Ability to manage multiple projects and deadlines in a fast‑paced environment
- Highly organised with strong attention to detail
- Creative thinker with a proactive and collaborative approach
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays. Enjoy your birthday off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Up to 50% staff discount on THG brands.
- Refer someone and get up to £1000 when they pass probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Beauty Copywriter: Social-First Campaigns & Brand Storytelling in London employer: THG
THG Beauty is an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. With access to bespoke development programmes and a commitment to employee wellbeing, including enhanced leave and support services, team members are empowered to grow their careers while enjoying a fulfilling work-life balance. Located in the heart of Manchester, THG Beauty provides unique opportunities to engage with leading beauty brands and be part of a dynamic team that drives innovation in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Beauty Copywriter: Social-First Campaigns & Brand Storytelling in London
✨Tip Number 1
Get your social media game on point! Since the role is all about social-first campaigns, make sure your profiles reflect your creativity and understanding of beauty trends. Share your own content that showcases your writing style and passion for the industry.
✨Tip Number 2
Network like a pro! Connect with people in the beauty and marketing sectors on platforms like LinkedIn. Engage with their posts, share insights, and don’t hesitate to reach out for informational chats. You never know who might help you land that dream job!
✨Tip Number 3
Prepare for interviews by brushing up on current beauty trends and Cult Beauty’s tone of voice. Be ready to discuss how you can contribute to their storytelling and marketing efforts. Show them you’re not just a fit, but the perfect fit!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the THG family. Don’t miss out on this opportunity!
We think you need these skills to ace Beauty Copywriter: Social-First Campaigns & Brand Storytelling in London
Some tips for your application 🫡
Show Your Passion for Beauty:When you're writing your application, let your love for beauty shine through! Share your favourite products, trends, or brands that inspire you. We want to see that you’re not just a copywriter, but a beauty enthusiast too!
Tailor Your Copy:Make sure your application reflects the Cult Beauty tone of voice. Use engaging and on-brand language that showcases your understanding of our audience. This is your chance to demonstrate your social-first writing skills right from the get-go!
Highlight Your Experience:Don’t forget to mention any relevant experience in copywriting or content creation. Whether it’s campaigns, social media, or editorial work, we want to know how your background aligns with what we do at THG Beauty.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at THG
✨Know Your Brands
Before the interview, dive deep into THG's portfolio, especially Cult Beauty and its unique tone of voice. Familiarise yourself with their campaigns and social media presence. This will help you demonstrate your passion for beauty and your understanding of the brand during the interview.
✨Showcase Your Copywriting Skills
Prepare a few examples of your best copywriting work that align with social-first campaigns. Be ready to discuss how you tailored content for different platforms and audiences. This will highlight your experience and creativity, which are crucial for the role.
✨Stay Trendy
Keep up with current beauty trends and social media conversations. During the interview, share insights on recent trends you've noticed and how they could influence future campaigns at Cult Beauty. This shows you're proactive and engaged with the industry.
✨Ask Thoughtful Questions
Prepare questions that reflect your interest in the role and the company. For instance, ask about the creative process behind their campaigns or how they measure the success of their social-first content. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
