At a Glance
- Tasks: Lead influencer marketing strategies to drive sales and brand growth.
- Company: Join THG, a global leader in beauty and nutrition ecommerce.
- Benefits: Enjoy 25 days annual leave, wellbeing support, and career development opportunities.
- Other info: Collaborate across teams and enjoy a vibrant workplace culture.
- Why this job: Make an impact in a fast-paced environment while working with top influencers.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
Influencer Performance Manager | LOOKFANTASTIC
Join to apply for the Influencer Performance Manager | LOOKFANTASTIC role at THG.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
Core Purpose
To own the strategy and execution of performance-led influencer marketing, ensuring influencer and affiliate activity drives measurable commercial outcomes. The role combines commercial accountability (ROI, revenue, CAC, COS) with strategic influencer development, linking creators into ecommerce, brand, and performance marketing plans.
Key Responsibilities
Strategy & Planning
- Develop and execute a performance influencer strategy to drive customer acquisition, revenue growth, and ROI.
- Collaborate with the brand team to help identify the right influencer mix (macro, mid-tier, micro, and affiliates) to balance reach, engagement, and conversion.
- Align influencer activity with commercial calendars, trading priorities, and promotional campaigns (e.g. Cyber Week, Advent, peak trading).
- Ensure all activity integrates into the broader performance marketing ecosystem.
Influencer Performance & ROI
- Manage day-to-day performance of affiliate influencers and commercial creators across TikTok Shop, Instagram Affiliates, LTK, and emerging platforms.
- Negotiate commission rates, exclusives, and tactical commercial deals.
- Focus on driving conversion, sales uplift, and new customer acquisition.
- Own attribution and tracking frameworks (codes, links, TikTok Shop integration, swipe-ups) to ensure clear measurement.
Campaign Management & Execution
- Lead performance-driven influencer campaigns, ensuring delivery against KPIs and trading priorities.
- Manage campaign execution (contracts, content approvals, deliverables, timelines) with Influencer Execs.
- Ensure brand standards are upheld while maximising commercial return.
Partnership Development
- Build and own commercial partnerships with key influencer platforms and networks (TikTok, Rakuten, LTK, Awin) as well as owning the Beauty Pros Network.
- Maintain scalable relationships with creators who deliver proven conversion and ROI.
- Grow an always-on pool of performance influencers across TikTok, Instagram, YouTube, and emerging platforms.
Measurement & Reporting
- Monitor, analyse, and report on campaign results across a full set of KPIs: Revenue driven, Cost of Sale (COS), Customer Acquisition Cost (CAC), ROI by campaign, Affiliate/influencer channel growth, Engagement and EMV (earned media value).
- Provide optimisation insights (creator mix, platform choice, content formats, investment allocation).
- Ensure influencer and affiliate activity is continuously optimised against performance and trading goals.
Cross-Functional Collaboration
- Work closely with the Activation team on budget setting, forecasting and performance.
- Act as the link between influencer/talent management and ecommerce/performance teams.
- Work with Brand, Social, and Content teams to ensure influencer campaigns are strategically aligned and amplified across paid and organic channels.
- Collaborate with Ecommerce and Trading to ensure influencer activations support category growth and key launches.
Skills & Experience
- Proven experience in performance marketing, affiliate management, or influencer marketing within e-commerce or retail.
- Strong commercial focus with ability to negotiate and deliver profitable deals.
- Track record of delivering measurable ROI, revenue, and acquisition results.
- Skilled in influencer measurement and attribution (affiliate links, codes, social commerce tracking).
- Strong analytical capability to turn campaign data into optimisation strategies.
- Ability to manage budgets and campaigns simultaneously, balancing commercial outcomes with brand alignment.
- Excellent relationship management skills with creators, agencies, and platforms.
Preferred Qualifications
- Experience with TikTok Shop, Rakuten, LTK, Awin, or other affiliate/influencer platforms.
- Familiarity with trading calendars, promotional cycles, and ecommerce performance metrics.
- Knowledge of influencer community building alongside ROI-driven execution.
What We Offer
- Opportunity to lead a high-impact performance influencer programme in a fast-paced online retail environment.
- A role that combines commercial ownership with strategic brand alignment.
- Collaboration across marketing, trading, and ecommerce functions.
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-advanced on-site gym.
- Access to on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer.
We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.
THG is proud to be a Disability Confident Committed employer.
If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven\'t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Other
Industries
- Technology, Information and Internet
Influencer Performance Manager | LOOKFANTASTIC in Manchester employer: THG
At THG, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of Manchester. Our commitment to employee growth is evident through bespoke development programmes and a strong focus on wellbeing, including enhanced leave and access to health resources. Join us to be part of a collaborative culture that values innovation and rewards performance, all while enjoying unique perks like substantial staff discounts and volunteer leave.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Performance Manager | LOOKFANTASTIC in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to influencer marketing. Use platforms like LinkedIn to connect and engage with potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous work in performance marketing or influencer campaigns. This could be a simple website or a PDF that highlights your achievements and strategies. It’s a great way to stand out when you’re applying through our website.
✨Tip Number 3
Prepare for interviews by researching THG and its brands. Understand their influencer strategies and think about how you can contribute. Bring fresh ideas to the table during your interview – it shows you’re proactive and genuinely interested in the role!
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way. It not only shows your appreciation but also keeps you on their radar. Plus, it’s a chance to reiterate your enthusiasm for the Influencer Performance Manager role!
We think you need these skills to ace Influencer Performance Manager | LOOKFANTASTIC in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Influencer Performance Manager role. Highlight your experience in performance marketing and how it aligns with our mission at THG. We want to see how you can drive measurable outcomes!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you've delivered ROI and revenue growth in previous roles. We love numbers, so include metrics that demonstrate your success in influencer marketing or affiliate management.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can build relationships with creators and partners, so show us your communication style and passion for the beauty and nutrition sectors.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at THG
✨Know Your Influencers
Before the interview, research the influencers that Lookfantastic collaborates with. Understand their audience, engagement rates, and how they align with the brand's values. This will show your genuine interest in the role and your ability to strategise effectively.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive performance in previous roles. Bring examples of how you've measured ROI or optimised campaigns based on analytics. This is crucial for a position focused on performance marketing.
✨Demonstrate Commercial Acumen
Highlight your experience in negotiating deals and managing budgets. Be ready to discuss specific instances where you successfully balanced commercial outcomes with brand alignment. This will resonate well with the commercial focus of the role.
✨Prepare for Scenario Questions
Think about potential scenarios you might face in the role, such as managing underperforming campaigns or negotiating with influencers. Prepare structured responses that demonstrate your problem-solving skills and strategic thinking.
